...[pic] |Particular | |Page No | |Introduction To The Report |: |7 | |Royal Crown Cola History |: |8 | |The Partex Beverage Ltd |: |8 | |Mission Of The Partex Beverage Ltd |: |9 | |Vission Of The Partex Beverage Ltd |: |10 | |Objective of The Partex Beverage Ltd |: |10 | |Market share of Partex Beverage Ltd |: |12 | |Environmental Concern |: |12 | |The portfolio Matrix |: |14 | |Major Competitors |: |14 | |Marketing Process |: |16 | |Marketing...
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...Cisco vs Coca Cola Tadeusz Czuprynski MGT 450 Date: 21 January 2012 For: Carol Jones Abstract: The basic purposes of this essay is to emphasis and culminate the principles of Acquisitions by describing the application of the knowledge learned, with the following companies of Cisco the technology giant and Coca Cola the soft drink giant. There are many specific goals that companies may be looking to achieve by dong this, but the main underlying reason is to guarantee the long-term sustained achievement of fast profitable growth for their business. They have to keep up with a rapidly increasing diversified global market and increased competition. Nowadays, with the struggle for competitive advantage becoming stronger and stronger, it is almost essential to form alliances. An acquisition is the purchase of one business or company by another company or other business entity. Consolidation occurs when two companies combine together to form a new enterprise altogether, and neither of the previous companies survives independently. Acquisitions are divided into "private" and "public" acquisitions, depending on whether the acquiree or merging company (also termed a target) is or is not listed on public stock markets. An additional dimension or categorization consists of whether an acquisition is friendly or hostile. Whether a purchase is perceived as being a "friendly" one or a "hostile" depends significantly on how the proposed acquisition is communicated to and...
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...Strategic Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in 2008 before Nokia had major problems with smartphones – see Case 9.2 and Case 15.1 for this later situation. Early beginnings To understand any company’s strategy, it is helpful to begin by looking back at its roots. Founded in 1976, Apple built its early reputation on innovative personal computers that were par-ticularly easy for customers to use and as a result were priced higher than those of competitors. The inspiration for this strategy came from a visit by the founders of the company – Steven Jobs and Steven Wozniack – to the Palo Alto research laboratories of the Xerox company in 1979. They observed that Xerox had developed an early version of a computer interface screen with the drop-down menus that are widely used today on all personal computers. Most computers in the late 1970s still used complicated technical interfaces for even simple tasks like typing – still called ‘word-processing’ at the time. Jobs and Wozniack took the concept back to Apple and developed their...
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...[pic] INTRODUCTION Leadership is defined as the process of influencing an organized group towards accomplishing its goals.[1] We have learned that the leader is not exclusive in the leadership process. Researchers Fred Fiedler and Hollander recognized this and introduced the importance of the follower and the situation in the leadership process. Richard Branson is considered one of the most unorthodox business men of the 21st century. At the helm at the mega firm Virgin Group Ltd, Branson has defied conventional management and leadership wisdom. Through all his accomplishments, Branson’s amazing leadership skills cannot be mentioned in a vacuum. There is an interactional relationship between a leader, his or her followers and the situations in which they interact. This paper will analyze Branson as a leader. However, because his leadership success is not mutually exclusive, his followers and the important situations that define his career will be addressed. AN OVERVIEW OF BRANSON AND THE VIRGIN GROUP Biography Richard Charles Nicholas Branson is the son of a lawyer named Edward Branson and an airline stewardess named Eve Huntley-Flindt; born on July 18, 1950 in Surrey, England. At an early age he strived for more and this was due to “his parent’s upbringing, which taught him to stand on his own two feet”. His parents took extreme measures to encourage their children’s independence. At four years old Richard’s mother pushed him out of the car and told Richard...
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...Research Paper on Richard Branson and Tony Hsieh Villarico, Ralph Emmanuel T. ENTREPRENEURS SCHOOL OF ASIA Student ID # 13304- 001335 Entrepreneurship ENT125/COM125/BUS129 (LAB) In Partial fulfilment of the course requirements Submitted: AUGUST 25, 2014 DECLARATION OF NON-PLAGIARISM I hereby acknowledge that: I understand what is meant by plagiarism This paper is the product of all my own work and I have acknowledged and cited any use of the published and unpublished works of other people. I understand the institution’s policy on plagiarism is an automatic failing grade for the class and constitutes a gross violation of the code of conduct and will result in corresponding disciplinary sanctions Student’s Signature: Date: Student’s Name: Table of Contents: Contents Executive Summary 4 Recipes for Success 5 Introduction 5 Richard Branson 5 Tony Hsieh 7 What led to their Success 9 Introduction 9 Richard Branson 9 Tony Hsieh 10 Challenges 11 Introduction 11 Richard Branson 11 Tony Hsieh 12 What struck me most 13 Introduction 13 Richard Branson 13 Tony Hsieh 13 Compare and Contrast 14 Introduction 14 Richard Branson 14 Tony Hsieh 15 Executive Summary This paper aims to present and discuss both Richard Branson and Tony Hsieh on their business ventures, characteristics, and endeavours both inside and outside the business world, it will focus mainly on their successes and the...
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...serve. The analysis of this paper will be based on two organizations, Pepsi and Coca Cola. Here, in the present paper, various information will be considered. The information will include company history, products and services, customers and suppliers, leadership, stock prices, the impact of news events on stock prices, and an overall financial analysis. Pepsi versus Coca Cola History Pepsi is an American multinational corporation which is engaged in the beverage and food industry. It was originated in 1893 by a young pharmacist named Caleb Bradham who experimented combinations of juices, syrups, and spices to create a new refreshing drink for customers. His unique mixture of kola nut extract, vanilla and rare oils became popular and customers named it Brad’s drink. Caleb decided to rename it to Pepsi-Cola and began advertising his new soft drink. In 1902, he applied to the U.S. Patent Office for a trademark. Pepsi was first sold through soda fountains until Caleb recognized a greater opportunity existed to bottle Pepsi for people to drink anywhere. People responded, sales began to grow, convincing him to form a company to market his new beverage. Pepsi-Cola was officially registered with the U.S Patent Office in 1903. It is consider to be today’s global food and beverage leader. The organization has moved leaps and bounds since the date of its formation. The company reports sales of $510 million and has 19,000 employees. Coca Cola History Coca Cola is an American multinational...
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... | | | | | | | | VIRTUAL BRANDING The paper places emphasis on two aspects of the future of branding: 1. The ultimate limit of branding, that the authors have baptised as V-Branding (Virtual Branding), and 2. The development of a framework, process and assessment tool that allows companies to evaluate and steer their brand(s). The assessment tool, denominated as the RIB matrix-graph (Real-Imaginary Branding matrix-graph) can be used in 2D format (with Awareness and Degree of Diffusion forming the two axes or dimensions) and 3D format i.e. with an additional dimension such as age group, social status, period, time frame etc. Tool applicability stretches from the small business to transnational companies and from products to services. The paper also looks at the transition from lifestyles to mindstyles, the evolution of the consumer and how these link to branding evolution INTRODUCTION The chapter proceeds to describe the influence of brands on the buying process, and the importance of customer satisfaction and brand loyalty. The concept of brand equity is outlined, explaining the value of brands, both to customers, ...
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...19/11/2012 Coca-Cola Contenu I Overview 3 1- Key facts: 3 2- Business description: 3 3- History: 4 4- Major products and services: 5 II Context and Short Economic Analysis 5 III Financial Structure 6 1- Liquidity-and-solvency perspective 6 2- Capital Employed Perspective 9 3- Working Capital Ratio 10 4 Shareholders 11 IV Trend Alalysis 12 1- Coca Cola Company profitability 12 2- Sales and value added 13 3- Management effectiveness 14 V Comparative Analysis 15 VI Financial Cash Flow 18 VII Risk Assessment 21 VIII Recommendation 23 I Overview 1- Key facts: The world around us is changing so fast. Today we must see what kind of things can happen tomorrow. That's what Coca-Cola‘s vision of 2020 is. It creates clear destination for this company business and serves with a "Roadmap" for triumphing together with their pouring out partners. Coca-Cola‘s roadmap starts with a mission, which is lasting. Basic tasks of this company are: „to refresh the world“, „to inspire moments of optimism and happiness“, „to create value and make a difference“. Coca-Cola substantive visions are: people, portfolio, partners, planet, profit and productivity. All these words tell you that Coca-Cola is seeking the best value for all company sectors. They want to be a great place to work. They are bringing high quality products of nonalcoholic beverages. The Coca-Cola’s company reaches for best suppliers, marketing strategies and everything what includes...
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...A proposal of mojo soft drink Company for further improvement of marketing: 1.4: Justification Mojo is a quite renowned beverage in the soft drink market of Bangladesh. It is a product of the Akij Food & Beverage Ltd. in Bangladesh which is a concern of the Akij Group. In fact, Mojo does not use Advertisements as much it should. Recently, it is quite clear that Mojo has not achieved that much popularity according to their expectation. The best way to create awareness about a product is through ads. As Mojo currently does not put importance on ads, it is very difficult for them to gain more market share. So, there is a scope for Mojo that if they emphasize more on ads, they will gain more popularity. 1.5: Assessment of Internal & External factors for Mojo Internal Factors The internal resources, capabilities and distinctive competencies, which create a competitive advantage, are very important for a company. The strengths and weaknesses of a company determine the efficiency, innovative capability, product quality and customer responsiveness with which it can operate. The internal analysis recognizes the sources of competitive advantage as well as core competencies. It is also examined how these factors can be improved further to sustain the competitive advantage in the long run. It is also important to note that the building of competitive advantage is a result of the roles played by the different functions of a company in the value creation process. The various...
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...A TERM PAPER ON OB PRACTICES IN COCA-COLA COMPANY Table of Contents No. Contents…………………………………………………...……………………….. Page no. 1.0 Chapter One 1. Introduction……………………………………………………………………………6 1.2 History of Coca cola…………………………………………………………….………7-8 1.3 Coca cola company in Bangladesh……………………………………………………. 9 2.0 Chapter Two 2.1 Bangladesh Beverage Industry……………………………………………….…………10 2.2 Competitive Analysis of Coca cola………………………………………………...……11 2.3 SWAT Analysis………………………………………………………………..…………12 A. Strengths…………………………………………………………………………..……12 B. Weaknesses…………………………………………………………………………….12 C. Opportunities………………………………………………………………………..….13 D. Threats………………………………………………………………………………….13 3.0 Chapter Three 3.1 Segmentation…………………………………………………………………………….14 3.2 Targeting…………………………………………………………………………………14 A. Porter’s Five Factors……………………………………………………………………14 3.3 Positioning Strategy………………………………………………………………………16 A. Points of Parity……………………………………………………………………..……16 B. Points of Difference……………………………………………………………………...16 C. Positioning Statement……………………………………………………………………16 4.0 Chapter Four 4.1 Product……………………………………………………………………………………16 A. Products in Bangladesh………………………………………………………………. …17 B. Product levels: The customer Value Hierarchy…………………………………...18 4.2 Price……………………………………………………………………………………...
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...Report The Coca-Cola Company AC 600 Professor: John Kocikowski Keller Graduate School of Management 10/30/2011 Table of Contents Industry Overview 3 Corporate Overview 5 Organization and General Corporate Issues 6 Treasury 8 References 14 Executive Summary The diversity at the Coca-Cola Company is evident with their presence in more than 200 counties. They feel that they are empowered within their business structure as well as the communities they serve because of their differences. Their attribute their success to their consistent values. They understand that their future growth is dependent upon their ability to develop a worldwide team that is rich in its diversity of people, cultures and ideas. Knowing that diversity is not limited to the internal structure of an organization, Coca-Cola has used this same approach regarding their suppliers. Through their supplier diversity program they are building relationships with minority and women owned businesses by giving them equal access to procurement opportunities. Coca-Cola plays a major player in its industry, not only in the U.S, but also all over the globe. Coke is single handedly the most popular soft drink anywhere, beating out its competition, Pepsi Co. Overseas, Coke has established its empire from South America to Africa to all of Asia and Europe. Coke is the world's top soft-drink company. The Coca-Cola Company owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta...
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...further. Figure 4 ------------------------------------------------- Activity 5: Reading about the mix Allow 30 minutes for this activity Purpose: this task will help you explore the elements of the marketing mix and develop your understanding of how the mix applies to retailing. Task: The marketing mix is often called the four Ps and it represents four discreet areas of business planning and marketing decision-making. The four Ps are: Product, Price, Place and Promotion. Find out what is involved and how these concepts relate to retail management by reading the following extracts in Box 1. Then make some notes on what each element of the mix means to the retailer. Box 1: The four Ps of the marketing mix Product In general marketing terms, the product decision involves deciding what goods or services should be offered for sale to a particular group of customers. An important aspect of this element of the mix is new product development. As technology and tastes change, products become out of date and inferior to those of the competition, so companies must update products with features that customers value or completely replace the product. Market leadership can change as new products are developed that give greater benefits than old ones. For example, the Sony Walkman was the market leader in portable music players. Following its launch, the Apple iPod soon outsold...
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...Introduction Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines worldwide (The Coca-Cola Company claims that it is sold in more than 200 countries.). It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, which has become a major diet cola. However, others...
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...Table of Contents Task 1 2 Different types of organizations and the purpose 2 1.1 Purpose of organization 2 1.2 Meeting Stakeholders objectives 4 1.3 The responsibilities that the Sainsbury organization has and the strategies they employ to meet these responsibilities. 6 Task 2 8 2.1 Different economic systems and resource allocation 8 2.2 Impact of fiscal and monetary policies in Business Organization 11 2.3 Impact of Competition policy and other regulatory mechanisms on the business 12 Task 3 14 Behaviour of Organisation in the Market Place 14 3.1 Market structure to determine the pricing and output decisions of businesses 14 3.2 Market forces shape organizational responses 15 3.3 The business and cultural environments shape the behaviour of an organization 16 Task 4 19 4.1 The significance of international trade to UK business organizations 19 4.2 The impact of global factors on UK business organizations 21 4.3 The impact of policies of the European Union on UK business organizations 25 Conclusion 28 References 29 Task 1 Different types of organizations and the purpose 1.1 Purpose of organization Before we learn about the types of organizations, we need to learn the basic purpose of setting organizations. The main purpose of organization is to provide a pathway to their business setup and to set the main objective for their business. Organizations help in making profit in a standard way. The different purpose of organizations...
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...Table of Contents Executive Summary 1.0 Company Description 1.1 Company History 1.2 Missions Statement 1.3 Products 1.4 Current Status 1.5 Legal Status and Ownership 2.0 Industry Analysis 2.1 Industry Size Growth Rate and Sales Projections 2.2 Industry Structure 2.3 Nature of Participants 2.4 Key Success Factors 2.5 Industry Trends 2.6 Long Term Prospective 3.0 Market Analysis 3.1 Market Segmentation 3.2 Buyer Behavior 3.3 Total Market Demand 3.4 Competitors Analysis 3.5 Market Share 3.6 Sales Forecasting 4.0Marketing Plan 4.1Overall Marketing Strategy 4.2Product Price Place Promotion 4.3Marketing Expense 5.0 Production Plan 5.1 General Approach to Production 5.2 Fixed Asset Requirement 5.3 Life of Fixed Assets 5.4 Planned Capacity and Future Capacity 5.5 Factory Location and Layout 5.6 Raw Material Requirement and cost 5.7 Labor Requirement and Cost 5.8 Labor Motivation 5.9 Indirect Factory Overhead 5.10 Per Unit Cost of Production 6.0 Product Design and Development Plan 6.1 Development Stats and Tasks 6.2Challenges and Risks 6.3 Intellectual Property 7.0 Management Team and Company Structure 7.1Management Team 7.2Company Structure 7.3Preoperatibng Activities and Cost 7.4 Fixed Asset Requirement 7.5Administrative Office 8.0 Financial Plan and Projections 8.1 Assumptions Sheet 8.2 Sources and Uses of Funds Statement 8.2.1.0Total Capital Requirement 8.2.1.1Fixed Capital 8.2.1.2Working Capital 8.2.1.3Preoperating...
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