...that would help your business to generate the affinity, awareness, website traffic; conversion .We can identify the most suitable target market for you and build the network for your business based on geographic location, age, profession , location , taste , culture .So that you can create an online or offline customer base for you and at the same time generate great website traffic which will convert the convertible leads into a converted sales to generate revenues . Virtual Assistant If you are doing some smart business person you would find it easily that how hard it is to coordinate the tight schedule of daily workings though there is no option to ignore any of them. Now without any doubt you would be more likely interested to spend more attention to the strategic part of the business and delegate the other workings on a reliable hand .Now here comes the point of a Virtual assistant who is not just someone helping you as a dedicated employee but also serving you as a business solution. We As a Virtual...
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...RUNNING HEAD MARKETING PLAN QMC’s Marketing Plan Simon Sayez MKT305-1002B-08 Marketing and the Virtual Marketplace CTU Online QMC’s Marketing Plan Expansion, a phrase all businesses love to hear but few get to experience. At QMC, this is but a small stepping stone to our overall goal which is to be the most trusted provider in the Personal Computer industry. The time has come for QMC to officially establish a marketing plan that will lead us into the future. As you all know, our local locations are doing extremely well, there are literally lines at every location all day, every day. From a financial angle, we were able to establish a partnership with a couple of manufacturers and suppliers by agreeing and on a long-term contract at a very reasonable price. No one else has been able to provide customer care services, installation of software prior to shipment (if software is sent to QMC prior) as well as selling computer parts, laptops, and full systems. For this reason alone, customers consider QMC a cut above the rest. Through careful market analysis we have finally determined who our target audience is. Now before I go into more detail, obtaining the information was no easy feat. for our marketing department. Basically they went through the local census countless times, sent out intricate marketing surveys that isolated the consumers by their computer use and finally by the analyzing all the final sales at our local stores by age group . A lot of man...
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...What is actually virtual meeting on business? Recent years, advanced technology brought a lot of new opportunities in our life and on our businesses meanwhile these technological improvements get inside our life day by day. Virtual meeting is one of these opportunities which many businesses are using it and many of them will use in the future. Virtual meeting is having a meeting by using internet connection virtually with the other branches or other related companies that you work with. “Virtual meetings will never eradicate the need for traditional face-to-face meetings, but they often provide the least expensive means of bringing people together” (2011, Mittleman). As long as companies remain, people who work within these companies will travel to other countries or cities to have meetings but virtual meeting which is videoconferencing and telepresence will decrease these travels. What are the advantages of the virtual meetings on an organization? Maybe 15 years ago, if we talked about a virtual meeting, it would be so weird but now this is very common way to have a meeting and will be more than now. There are a lot of advantages of the virtual meetings first and important one for a business is saving time. The other important advantage is saving money. These two important things are actually main factors to consider for many businesses anytime. These virtual meetings will reduce your employees to travel for a meeting sometimes these meetings can last 1 week or...
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...dilemma as your family does not want to be relocated. The project has a six-month deadline. What factors should you consider in order to make this virtual assignment effective? Answer: First of all, virtual assignments is where the employees and managers are located in different areas as in this case, the Project Manager’s office is in London whereas the other six team members are in Munich. Thus, the Project Manager has to rely heavily on communication technologies such as telephone, email or video conference. In my opinion, the factors that has to be taken into consideration include effective use of technology, invest time in building relationships and trust, provide specific intercultural training and arrange face-to-face meeting occasionally. To bring a success to virtual assignments, I will need to be aware of the full range of technology tools available to us and become practices and proficient in their use. Without familiarizing the technology, it is difficult for managers to keep in touch with the team and it might end up slowing down the team performance. For instance, it will be a waste of time discovering the function of Skype tools during the virtual meeting. Besides that, as a newly-appointed Project Manager, trust and a comfortable level of social or personal interaction are enormously important for effective virtual assignments. It is crucial for me to find ways to engage with my members and create an appropriate and effective dynamic within the team. Initially...
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...plans available in the area; and sharing in company operating fees and overhead costs; all while offering the freedom to agents to operate their business independently with advanced support services. FCR stresses personal development among its agents; training is offered often and strongly encouraged so that everyone can be their best rather in a sales, management or support role. In addition; several discounts and services are available for agents to promote themselves individually as well. Initially, First Class Realty worked only the residential-side of the business, offering real estate listing and sales assistance - marketing single-family and town-homes, condos and four-unit or smaller multi-level buildings- in addition to foreclosure counseling and property management services. In 2001 they opened their commercial and land sales division; marketing multi-family properties – five units and above, office and industrial spaces, as well as retail establishments. Shortly after, in 2003, in alignment with the real estate boom; FCR embarked on a new...
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...Reality Gets Better Unit 4 IP Christina Connell MGMT305-1104-01 AIU Online Reality Gets Better What is the difference between virtual reality and augmented reality? Virtual reality computer programs are designed to simulate real life. The user wears special clothing and head gear that allows them to be completely immersed in the program. The clothing helps them to navigate through the system because it takes the body movements of the user and communicated that to the computer. For example, if you are taking a virtual tour of a house and you want to walk to the next room your feet moving communicate to the computer the direction to take you. Augmented reality is technology that allows the user to enhance visualization of reality. It takes real life images and enhances them with graphics to give the user a different perspective of reality. A great example of this is used in the medical field. During surgery they can use augmented reality software to superimpose ultrasound images on the patient to help the surgeon know where the problem is. Of course it is used in our everyday or at least every weekend life when we watch sports and they show those lines on the field showing where the first down goal is (Laudon, 2010). Why is augmented reality so appealing to marketers? Marketing is a business that is all about appealing to the customer. How do you get the attention of the consumer? You have the flashier ads and the attention getting signs. How about...
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...as four to eight times more as those who simply interact with retailers through one channel,” according to Maginus digital marketing executive Amanda Mulquiney. ARTICLE HIGHLIGHTS: While retailers may consider showrooming to be a threat, the power of in-store Wi-Fi and displays shouldn’t be underestimated. M&S’s free next-day-delivery-to-store proposition has supported 54 percent of the orders placed or collected in-store since launch. What began as a marketing gag generated engagement about the Bloomingdales brand’s use of cool technology to create excitement about the Super Bowl. If that is the case, doesn't it make sense for retailers to use digital in-store, providing the types of devices with which omnichannel shoppers are already used to interacting with? While retailers may consider showrooming to be a threat, the power of in-store Wi-Fi and displays to enable consumers to access product information, reviews, and prices shouldn’t be underestimated. Let’s look at three examples of retailers innovating with digital technology to improve their in-store experience and drive engagement and sales. Marks & Spencer’s Digital Flagship Department Stores: M&S has been providing more ways to access products, including the introduction of new browse-and-order points, large digital screens that play catwalk videos to showcase products, and virtual makeover counters with facial recognition technology. Its new multichannel Home Hub maximizes store space to focus on key products...
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...Life We have been deluged recently with stories about the amazing virtual world of Second Life and the brave opportunities it creates for brands. It is hard to believe, but it has been little more than a year since the first major brand, US retailer American Apparel, opened its doors for virtual business on the site. The store sold virtual American Apparel clothing designed to be worn by the avatars that users create to populate Second Life. American Apparel was soon joined by other brands. In October 2006, Starwood, the owner of hotel brands such as Westin and Sheraton, premiered its Aloft hotel brand on Second Life. Starwood saw its virtual hotel as a way of generating early customer insights about its venture long before any of the hotels opened. A month later, Pontiac, the US car-maker, launched Motorati Island. According to Mark-Hans Richer, marketing director at Pontiac, it was designed to 'empower the car community in Second Life and develop with them in a unique and meaningful manner'. From April, Second Life boasted the ultimate marketing patronage when Coke launched a 'virtual thirst pavilion', where visitors could compete to create a virtual vending machine selling not Coke, but, according to the firm's website, 'the essence of Coca-Cola: refreshment, joy, unity, experience'. It all sounds pretty amazing, until you visit Second Life. Having spent last weekend walking around its virtual universe, I have to report that the whole thing is pretty crap - a bit...
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...Chapter 3 Augmented Reality – Where it Started from and Where It’s Going Veronika Szucs, Silvia Paxian and Cecília Sik Lanyi Additional information is available at the end of the chapter http://dx.doi.org/10.5772/59796 1. Introduction This study provides an overview of augmented reality (Augmented Reality, AR) and some of its important and popular areas of application. Augmented reality technology integrates 3D virtual objects into a real 3D environment, in real time. This book chapter presents the areas of everyday life where AR can be used (including, but not limited to): medical informatics, production repair, visualization, route planning, entertainment and military applications, marketing tasks and education. The basic characteristics of AR systems, the need for compro‐ mise in their applicability, and optical and video mixing approaches are presented in the chapter. The chapter introduces the two main areas of sensor errors, which are considered as a basic problem during the design of efficient augmented reality systems. We summarize how the current devices are able to solve these problems. The expected future direction of AR technology developments and the areas where further research is needed are simultaneously introduced. 1.1. Aims In the course of preparing the study, the actualities of augmented reality technologies have been reviewed. Questions associated with differing scope of application, design and imple‐ mentation problems of augmented...
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...Virtual Computing There is a lot of competition with Microsoft and VMware solutions. It’s almost like a similar rivalry as in Ford versus Chevrolet or Joe Frazier versus Mahammad Ali in the bout of the century. Both are very competitive and defiantly have something to fear from one another. The battle for server virtualization and cloud computing markets is at hand and either entity is giving up without a fight. VMware has been an extremely difficult company to beat when it comes to things such as stability, security and overall market share. Microsoft likes to show off its Heterogeneous hypervisor management capability where as VMware V Center lacks basic management functions for vSphere environments. VSphere host, resource pools and storage and networking are some examples. VMware also has an advantage over Microsoft by advising people that SCvMM requires vCenter Server to manage vSphere environments, which results in much higher cost and complex processes and procedures. VMare has had technology speak as its own voice while challenging Microsoft’s Hyper-V hypervisor which is becoming very competitive and becoming a new and rising threat in the server virtualization market. VMware solutions know that by now it is the time for them to act in order for them to maintain their competitive place in the market. So Which one of these are better? Bogomil Balkansky Vice president of product marketing, Virtualization and Cloud Platform at VMware product marketing, Virtualization...
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...of the purpose of Second Life. The only way to end up there is to teleport, and one would only teleport there for a reason, not by coincidence. Also, when visiting the corporate islands, many times no one is present. In a 2009 study on Second Life, Tikkanen, Hietanen, Henttonen, & Rokka suggested that “a company representative could, for example, welcome visitors and help customers to familiarize themselves with the company location to increase interaction and user involvement” (p. 1368). There is little to no engagement without someone there to interact with visitors. Tikkanen et al. (2009) also found in a survey of 200 Second Life users that “72 % of respondents were disappointed with the marketing activities in Second Life and only 7% considered current virtual world marketing activities to be having a positive influence on brand image and on their buying behavior" (p. 1364). Another study of Second Life by Mackenzie, Buckby & Irvine (2009) surveyed 20 businesses on Second Life and found there was an “apparent inability to attract, engage, or sustain engagement of Second Life lead user avatars” (p. 198). A few weeks ago we discussed how blogs were effective because of the engagement factor. In Second Life, the engagement is in real-time, so immediate reactions and responses are most effective. Also, the potential engagement is more limited. Second Life can...
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...p4 3. Risks involved with m-coupons – p5 4. Privacy Issues – p6 5. Benefit of tracking response rates of m-coupons and forwarding by customers – p7 6. Virtual world business in the real world – p9 7. Customer relationships in a virtual world – p10 8. Virtual Customer Service Strategy – p10 9. Difference in Supporting Second Life Customers vs. Real and Web Customers – p11 10. Security and Ethical Issues Regarding Second Life – p12 11. Pros and Cons of Using an Employee to Build you a Custom System – p13 12. Pros and cons of using of purchasing a COTS – p14 13. A Smooth Transition with Older Employees and the New System – p15 14. Conclusion – p16 15. References – p17 1. Introduction: Recently I have inherited a coffee shop from my late grandfather, the Broadway Café. The café is located in downtown Charleston, WV and offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. Opened in 1952, the Broadway Café has enjoyed the benefit of being a local hotspot over its many years of operation. Although my grandfather was excellent at his craft, the café is in serious need at modernization. The café is without any digital resources to track inventory, sales, customer service and marketing just to mention a few. The café has seen a decline in business in recent years and is very limited in its ability to compete. As the...
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...Business and Support Systems Ronda Crispell American Intercontinental University Reality Gets Better The difference between virtual reality and augmented reality is that virtual reality is a computer generated three dimensional world where individuals become involved and augmented reality users keep a real world presence. Augmented reality is favored by marketers because it is the responsibility and mission of marketers to use innovative and memorable ways to communicate with consumers. Augmented reality is useful for real estate shopping applications because users are able to point their phones at desired properties and obtain information such as value per square meter. This application is convenient and time saving method in shopping for real estate. There are many applications that use augmented reality. One suggestion for individuals who travel would be the ability to point their phone at a recognizable land mark and be able to see the history of that location. The Flash Crash The conditions prior to the flash crash can be described as down and continually trending downward. There were also issues with Greece and the potential that this country would default. Some of the benefits of electronic trading include speed, reduced costs, and more liquid markets. The systems have the capability of processing large amounts of data in short periods of time and the ability to adjust strategies on the spur of the moment. In the case of the flash crash that occurred in...
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...Why Off-Sites Should Go Virtual: the Virt-Site By Keith Ferrazzi Organizations are all trying to do more with less. As the economic downturn drags on, companies have tightened their belts even further. Businesses continue to lay off thousands of workers; holiday parties are being drastically downscaled; executive perks like corporate jets have become history; and the list goes on. As part of that belt-tightening, some companies have begun to rethink their strategic off-sites. Instead of flying executives from around the world to an expensive three-day offsite location, why not just conduct everything virtually? The problem, though, has been that many companies have been trying to use videoconferencing, virtual reality technologies, and other tools to try to replicate physical off-sites. One idea was to encourage spontaneous conversations by simulating a “virtual cocktail hour. ” Wrong! The use of virtual technologies to replicate traditional physical off-sites misses a huge opportunity. Doing so results in a “poor man’s” version of the real thing, like online training courses that consist of nothing more than a video recording of an instructor followed by a test. Instead, companies need to be much smarter about how they conduct virtual off-sites. They need to leverage online’s unique characteristics to push beyond what’s possible in a physical setting and truly transform the process. Interviews with dozens of experts resulted in the following methodology, dubbed the virt-site...
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...1. How will customer relationships be different in a virtual world? Customer relationships in a virtual world are a delicate matter. The design of a web site is very important for presenting a favorable face to the customer. Similarly, the design of a business in SL is of chief importance. In a world where anything-goes design-wise, how do you want your customer service representatives to appear? The business must present something fantastic, that it could not present in the real world, if it wants to draw visitors into it. Anything you can do in the real world (RW) you can do in virtual worlds (VWs), only more. Numerous separate and independent VWs exist where consumer and business-to-business marketing opportunities lie dormant and underdeveloped. But marketers can now establish a dynamic presence in VWs that can position them for the new and future internet (Web 2.0 and beyond) made up of parallel and eventually integrated social networks and virtual worlds. Marketing within social networks and VWs is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. 2. How will supporting Second Life customers differ from supporting traditional customers? Second Life provides a medium for simulating real world interactions online. It has the same benefits as teleconferencing or videoconferences, the ability to assemble many people from all around the world into a real-time interactions. NPR’s Science...
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