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Visual Imagery

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Visual Imagery
Psych 640
March 17, 2014
Dr. Samantha Hickman

Visual Imagery
Imaginations allow individuals to use information and construct his or her own ideas. For example, individuals can imagine what his or her dream home looks like. This individual can see the home and describe what the home looks like. Anderson (2010) defined mental imagery as the processing of perceptual information without an external source. Visual imagery is the brain’s way of processing information as if the individual is actually seeing it; whereas, verbal imagery is the processing of information as if the individual is saying or describing the information. Visual and verbal imagery can use cognitive maps to make sense of his or her environment. A careful analysis of visual and verbal imagery allows an individual to draw conclusions about which form of imagery is important to them.
Types of Imagery
Visual Imagery
Visual imagery is activated within the individual’s occipital cortex area (Fery, 2003). Motor actions require individuals to assess the size and shape of objects; thus, visual imagery provides the positions and movements associated with these tasks (Fery, 2003). Fery (2003) conducted an experiment in which individuals were shown a movement and were required to imagine the movement. The individuals were asked to draw the movement in which they had seen (Fery, 2003). The results confirmed visual imagery is appropriate when individuals are required to replicate a drawing (Fery, 2003). This particular drawing required the individuals to focus on length discrimination (Fery, 2003). Visual imagery allows individuals to construct a mental image of an object, person, or place. The construction of these mental images allows individuals to coordinate between his or her environment and situations. Visual imagery is a form of learning for some individuals. These individuals need to see or picture what is going on.
Verbal Imagery
Verbal imagery involves the individual recalling what another individual says. Shergill, Bullmore, Brammer, Williams, Murray, and McGuire (2001) explain verbal imagery can occur, “naturally, e.g. when attempting to recall what someone said, but can also be deliberate, e.g. when consciously recalling the sound of someone's voice” (p. 241). Research demonstrates verbal imagery occurs in the temporal cortex of the brain (Shergill, Bullmore, Brammer, Williams, Murray, and McGuire, 2001).
Riding and Calvey (1981) hypothesized the way an individual learns material is affected by how the information is received and retained. A study was conducted in which young students were read a passage and asked a question after the reading (Riding & Calvey, 1981). Individuals who use verbal imagery performed better on the acoustic and semantic passages (Riding & Calvey, 1981). These same individuals had a noticeable performance decline as passages became more descriptive (Riding & Calvey, 1981).
The Most Important Form of Imagery
Brains devote a majority of time processing visual information (Anderson, 2010). Advertisers target consumers through the use of television advertising. Individuals learn about chemical reactions by attempting an experiment to see the results. One of the theories of visual imaging defines visual images as pictures in the individual mind (Powell, 1986). These pictures can be similar to a picture the individual actually sees. Creativity stems from an individual’s imagination. The individual visualizes a picture and attempts to create the picture.
Powell (1986) conducted a study in which individuals viewed a photo or slide. Individuals were required to scan images and decide on an image for the entire display (Powell, 1986). Objects were pointed to, and subjects were asked to identify its location (Powell, 1986). The subject was asked to close his or her eyes and were shown another image. The subjects were to decide if the object was in the correct position (Powell, 1986). The subjects would hear one of the objects and was required to focus on the object while keeping the entire image in his or her mind (Powell, 1986). When the next object was identified, the subjects were to move from the first object to the second watching a black dot moving in a straight line (Powell, 1986).
This study provided valuable insights to the usefulness of visual imagery. Movement is an important property to visual imagery (Powell, 1986). Movement provides insight into various learning strategies to help assist children who are in need of occupational therapy (Powell. 1986). Many visual images contain illumination and color (Powell, 1986). Occupational therapists must be aware of the differences existing among individuals. Powell (1986) states, “Some will have a better mind’s eye mechanism to interpret data from long-term memory. Others may vary in regard to properties of images, such as vividness, and this may, in turn, affect other properties” (p. 180).
Visual imagery allows an array of options for tailoring learning to the specific individual. The creative mind of the individual should be nurtured and developed through various visual imagery techniques. Visual imagery offers the opportunity to enhance an individual’s memory and visual information processing.
Conclusion
Information is filtered through the brain on a daily basis. The brain must process and make sense of the information. Visual imagery allows the brain to create a mental image of an object or situation; however, verbal imagery involves the recall of what is said or how information is described. Visual imagery provides many advantages to information processing. For example, visual imagery allows learning to be tailored to the specific individual. The imagination provides endless opportunities for an individual to envision a picture and translate the vision to the individual’s experience. The absence of verbal and visual imagery would be a roadblock to learning and information processing.

References
Fery, Y. (2003, March). Differentiating visual and kinesthetic imagery in mental practice. Canadian Journal of Experimental Psychology, 57(1), 1-10. doi:http://dx.doi.org.ezproxy.apollolibrary.com/10.1037/h0087408
Powell, N. J. (1986, June). Imagery into action: Visual imagery and occupational therapy education. The Occupational Therapy Journal of Research, 6(3), 171-182. Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/907247708?accountid=35812
Riding, R.J., & Calvey, I. (1981, February). The assessment of verbal-imagery learning styles and their effect on the recall of concrete and abstract prose passages by 11-year old children. British Journal of Psychology, 72(1), 59-64. Business Source Complete.
Shergill, S. S., Bullmore, E. T., Brammer, M. J., Williams, S., Murray, R.M., & McGuire, P.K. (2001, February). A functional study of auditory verbal imagery. Psychological Medicine, 31(2), 241-253. Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/204496950?accountid=35812

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