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Vita Fruit

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Submitted By ayoe
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Pages 7
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VITAfruit Eya Essaied
Southern States University

Abstract

In this Paper, we will analyze the product VITAfruit.
We’ll first, talk about the missions of the product, including the value that it offers, the advantages and the objective of the company.
Secondly, we’ll analyze the Market and define the target.
Third, we’ll define the product and know the direct and indirect competitors.
Finally, we’ll analyze the budget-promotions mix, our market metrics and actions plan.

Keywords: Energy drink, Mission, Values, Market, Target, competitors, promotions, metrics, action plan.

1-MISSION:

-Mission statement:
« VITAfruit provides good energy to the body in the healthiest mix of 10 organic fruits”

A) Advantages and values of VITAfruit:
VITAfruit is a unique organic energy drink composed of mix of ten organic fruits high in vitamin c, green tea and caffeine free for a healthy lifestyle. This drink has many benefits for the body, it gives you a pure energy coming from the vitamin in 10 different fruits.

B) Objectives of VITAfruit:
The main goal of VITAfruit, is to change people’s opinion about the energy drinks and to prove to them that a magic healthy and organic recipe exits that will give you all the energy and nutrition that your body needs.

C) The issues that VITAfruit treats:
The most important issue that VITAfruit will treat is to ensure a caffeine free recipe and that will guarantee an energy drink without any health effect and that will permit to the customer to consume it as many times as they want without any concern about their health: Heart attack, anxiety…

2- Market Research: http://www.imglv.com/articles/achieveconsistentquality.htm
After a one-on-one interview with 5 different persons in 24 hours fitness, La Jolla UTC; we came up with these answers:

Customers ‘profiles:
Actives / following a healthy

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