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Vizio's Marketing Mix

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Submitted By EJohnston09
Words 1176
Pages 5
Product
Vizio uses unprecedented technologies to ensure that their products are of the highest quality available. This approach has helped the company prosper and grow to great levels in the entertainment industry. Vizio now offers everything from multiple types of televisions (LCD, LED, 3-D) to home theatre products, tablets, and wireless routers. While their main product remains to be their televisions, the variety of products that they now offer are rapidly becoming popular amongst consumers in North America. Although Vizio’s newer products are a huge success, we believe that for now Vizio’s televisions would be the best product to offer in the Australian market.
When looking at the high demand for television in the Australia market, it is easy to see why Vizio will not experience many obstacles in the selling of their televisions there. Being the number one media outlet for Australians, televisions are commodities that manufacturers are always competing with one another to try to gain the advantage in. Vizio has gained that advantage in their televisions and have used it to gain the upper hand on the companies in North America. They have recognized the desires of their consumers, and have thus used uncompromised technology to produce a product that is of incredible quality while offering it at a lower price than of competitors.
In 2010, Vizio got the award for offering the highest rated LCD high-definition (HD) television. Their current lineup can even offer Australians a greater value than just their low sales price seeing that their efficient LED backlit televisions exceed the current ENERGY STAR 4.1 guidelines by at least 15%. The company offers efficient products such as these backlit televisions, modern and sleek designed products such as their M series televisions, as well as high performance products as seen in their XVT series. Therefore,

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