...History into Vogue Magazine Vogue magazine has influenced American society for over a hundred years. The magazine has evolved to reflect modern women. Vogue has gone through many changes and has created a market for women’s magazines. Originally, Vogue was more of a high society paper than a mass marketed magazine. Vogue was founded in 1892 by Arthur Baldwin Turnure. Turnure’s original vision was to be a social gazette for New York’s elite. Turnure’s investors for Vogue included the Vanderbilts, A.M Dodge, William Jay, and Marion Stuyvesant Fish. Turnure hired a staff with a higher socialite status rather than a staff with literary talent. Socialite Josephine Redding was the magazine’s first editor. By all accounts, Redding seemed less worried about fashion and more passionate about animal rights. Vogue was a weekly journal that aimed to appeal to only high society women and gentlemen. Originally men’s sports were chronicled in the magazine. Fashion was not the focus. Rather, the focus was the traditions of high society; fashion was only mentioned when talking about what was appropriate to wear to an occasion. Vogue had articles reviewing plays, books, music, and discussions of the societal etiquettes of the time. Two regular articles were called “As Seen by Him” and “Of Interest to Her.” “As Seen by Him” was particularly snobbish with articles like “A Word about the Treatment of Servants”. The staff also included “Society Snapshots” which were features of their friends and...
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...The Vogue Living Australia Background Information Vogue Living Australia is a bi-monthly magazine with six issues per year covering the latest in interior decorating, design, architecture, innovative products, gardening and antiques. Vogue Living has been the dependable authority in the home and interiors sector since 1967, and consistently leading the interior magazine in Australia. (Roy Morgan Reasearch, 2006) We are using Vogue Living Australia June/ July 2003 for this assignment, which consist of 200 pages, cover to cover. The magazine is in full colour and using typical magazine paper material. The original price for this magazine is AUD $ 8.50 which is around RM 24. However since we bought a back dated issue, it only cost us RM 5. Statistics shows the circulation of Vogue Living is increasing from 41,570 in June 2008 to 43,664 in 2009. (mUmBRELLA, 2009) The latest audit by ABC in June 2010 shows that the circulation is increasing to 43,758 with 164,000 of readership. Their target audience is affluent females, aged 25–54, who seek out the beautiful things in life for their home. (Roy Morgan Reasearch, Vogue Living, 2010) Vogue Living is a magazine that offers inspiration and fresh ideas. Vogue Living reports on international trends which thinking globally and acting locally and appeals to the tastes of every reader with a combination of romantic and hard-edged; traditional and contemporary; minimal and maximal; masculine and feminine. (Vogue Living Subscription) ...
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...Anna Wintour ”To be in ’Vogue’ has to mean something. It’s an endorsement. It’s a validation” These words were spoken by the one and only Anna Wintour, and she truly spoke the truth. The English Anna Wintour have since 1983 taken over the American Vogue, and surely has with her bob hair and sun glasses made an impression in the fashion industry. Ever since she was a child, it seemed as if she was destined to become a part of the magazine industry. Her family, her career building, and everything else surrounding her life, such as connections pointed out her future in fashion very clearly. Her work in Vogue became highly famous after her first issue as an editor in chief, her motto at that, and to this day is “A fashion magazine is about change”, and surely she proved her point, by using models that weren’t skinny, but were healthy. She made the cover wear a pair of $50 jeans, instead of an expensive designer gown, and it was a success. However living your dream isn’t always a treat. Anna Wintour had to deal with a lot of criticism; most of the criticism was pointed towards her personality. Many had described Wintour as ruthless and rude. Many workers at Vogue and former assistants in particular had spoken about Wintour being superior to all, and that even the slightest contact with her, was a mistake. But not only was it her personality that bothered many, but also her choice of wardrobe. The animal’s rights organizations such as PETA had been having a lot of issues...
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...Once, in a dry season, I wrote in large letters across two pages of a notebook that innocence ends when one is stripped of the delusion that one likes oneself. Although now, some years later, I marvel that a mind on the outs with itself should have nonetheless made painstaking record of its every tremor, I recall with embarrassing clarity the flavor of those particular ashes. It was a matter of misplaced self-respect. I had not been elected to Phi Beta Kappa. This failure could scarcely have been more predictable or less ambiguous (I simply did not have the grades), but I was unnerved by it; I had somehow thought myself a kind of academic Raskolnikov, curiously exempt from the cause-effect relationships that hampered others. Although the situation must have had even then the approximate tragic stature of Scott Fitzgerald’s failure to become president of the Princeton Triangle Club, the day that I did not make Phi Beta Kappa nevertheless marked the end of something, and innocence may well be the word for it. I lost the conviction that lights would always turn green for me, the pleasant certainty that those rather passive virtues which had won me approval as a child automatically guaranteed me not only Phi Beta Kappa keys but happiness, honour, and the love of a good man (preferably a cross between Humphrey Bogart in Casablanca and one of the Murchisons in a proxy fight); lost a certain touching faith in the totem power of good manners, clean hair, and proven competence on the...
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...it will include these specific areas. The area of focus, what the job entails, and why it makes me happy. The area of focus that I would want would be anything in fashion. The word that comes to mind is "successful." The chief of a fashion house, or a fashion editor. I would love to start out working as an intern at magazine company such as Vogue, or Harper's Bazaar. The fashion editor supervises the process of creating, developing and presenting content for the fashion department of a magazine. Typical work includes supervising other editors and writers, formulating and styling photo shoots, writing or editing articles themselves, choosing photos, fashion items and trends for publication, researching trends in the fashion industry and networking with industry professionals like photographers and designers. Fashion editors may hold one of several positions, such as creative director and editor-in-chief. Other titles include senior fashion editor, fashion editor and fashion director. They can also be assistants and/or specialize in a specific area of the department such as accessories or footwear. Being a fashion editor for Vogue magazine, formulating and styling shoots, choosing fashion items and trends for publication would make me happy and I would want to come to work 7 days a week. I really enjoy following fashion week and trends. The idea of being in a position where I can have all access to that and it being my job, sounds like the perfect job to...
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...English final Name Professor Course Date Part I Anna Wintour, the editor in chief of the American Vogue Magazine is one of the characters depicted in the film The September Issue. The film is a documentary by R.J Cutler and his crew as they followed the daily routine of Wintour, which includes consulting with designers such as Oscar Del La Renta. In the film, Cutler gains access to her home and viewers can see her climbing chauffeur driven luxury cars. As the film opens, Wintour explains that fashion can make people nervous at time. In the film, Wintour lives to her reputation of being cold and detached. Wintour’s character is further highlighted by her relationship with Grace Coddington, Vogue’s creative director. According to The Independent (2014), Coddington’s character is opposite that of Wintour because she is approachable and cheerful. Wintour’s attitude towards her subordinates is further shown by the way she treats Coddington. She sometimes embarrassingly rejects her concepts and remains devoted to her lead feature: Sienna Miller. One of her signature looks is cutting her hair into the bob hairstyle, which she has retained since the 1960s. The September Issue follows Wintour during her shows and it highlights her demanding nature when she got the Milan Fashion Week moved another date to suit her schedule. This shows that Wintour not only runs a fashion magazine, but the entire fashion industry. At one instance, she meets the leading designer of Yves Saint Laurent...
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...Ad Journal entries 1 DKNY ad in fashion magazine. I find this ad appealing, because the picture is beautiful and catches attention. Image portrays a good-looking young girl wearing pretty vivid dress. 1. When I was preparing for this assignment today 02.01.2014, 4 PM, I took the April 2012 issue of VOGUE Magazine from the shelf. I was looking through it when I saw this print ad there. 2. Target audience of the ad are young women. Young woman 18-35 years old, she is living in the city or nearby. She is self-confident, or she try to be so. She like to go out and to be in the center of attention. She want to feel herself attractive. She want to be above the others. She might be working or studying or both, yet she always have time to attend a party. 3. The message of the ad is: “You are young, beautiful, and you are on the top of the world. You are a gorgeous flower in the colorless stony city ” The proposition is ‘to keep being fresh, bright, glaring in the big city life and within urban environment.’ They are selling me unique clothes in which I supposed to feel myself: * More self-confident, yet still unsophisticated * Sexy and attractive, yet not as an ‘object’, but as a strong personality. 4. Ad appeals to specific group of people, ad appears in the appropriate media to reach this specific group. Moreover, we see celebrity wearing advertised product: Ashley Greene, a young American actress and model. I believe that many girls want to look like...
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...Look at a Vogue magazine; welcome to the imaginary world of the "ideal." Nobody has a bad day, as they are too busy being perfectly happy, perfectly rich and perfectly successful. Everything is make-believe; so much for aspiration! However, walk down the street or look in the mirror and it becomes a case of welcome to the "real" world, us. Where everyone is in all shapes and sizes, colors and ages. Like in the book The Mouse that Roared, the authors shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. In the fashion industry I feel that it is the same way, while forty percent of the United States is obese, Vogues magazines and many others show those unreal skinny bodies that everybody is dying to have. The fashion industry has shaped women’s ideals of what to wear and what to look, and until the industry can shift from encouraging people to be a shape which nature never intended them to be, however, the media will continue to form young people’s view of the world, a world that is apparently populated by only thin girls. The words "eat" and "boring" are usually never found in the same sentence, but leave it to a supermodel to accomplish this task. Bodies in a bathing suit, underwear, or a skimpy tank top flood magazines magazines today. How many times have you flipped through the pages of a Vogue magazine and spotted an article...
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...oriental/exotic factor. Model has no face no identity. Asian female that represents Asia is played by western (Americanized, dressed like 80’s) white man. kimono butterfly nailed on the wall Photo3 女性化上鬍子 與男性穿女性衣服 兩種詮釋 女性: 縱使可以買高貴物品 仍被家庭束縛 寧為男性 男性: 就算要向女性一樣在家 但也希望成為女性 因為有很多高貴東西可買 Two interpretations: woman with beard / man dressed like woman Female: even if she can shop luxury items, she is still bounded by family; so she wants to be a man. Male: even if he has to stay at home, he still wants to be a woman because he can buy many expensive things. Possible interpretation: woman tells man, you can keep me at home, if you buy me stuff. The beard is a reminder for man. She enlarged the audience by increasing the sales of vogue (121,226 in 2005 and now around 151,346 magazines sold) She makes the difference She takes risks--she allowed them to be more bold and free in their communication (she is willing to do the dirty work) She is inspirational She is creative She is influential She is visionary She is pioneering She enlarged the visibility of luxury fashion houses troughout scandals, buzz, word of mouth.. 1. She brought fresh air into dull fashion press -- Fashion magazine was no longer a catalog. She knows that we need three things from a French editor of a French magazine: the shock of the new (i find the 3 things from the article is a bit not clear, in my words i would say she brings the new approach of presenting a photograph, the new position on...
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...Elliott Brown Jr. Professor Deborah Willis Culture, History, Imaging, and Photography Studies December 6, 2011 Model as a Muse In my short career as a conscious photographer, which stems back to my junior year of high school, I have noticed a decisive pattern in my selection of models for my photographs, which lend their selves to fashion specifically, or at least attempt to. While I have not yet developed a particular favor for the aesthetic of one model over the next, it is my experience that the best models, the most responsive, self-aware, intelligent models, are the ones in which I was able to fall in love with. My models usually being women, I could not photograph her if I could not establish some relationship with her that transcended the superficial. I had to spend time with my models, grow with them in some way and understand them, and them myself, to the point where I only needed to provide them with the most minimal of direction during the shoot, and the rest they were able to guide independently. More generally speaking, the relationship between a photographer and those models who remain a distinctive presence in front of the camera amid the “make-up, hairstyling, and clothing being documented” (Koda and Kohle), is particularly fascinating in it’s ability to create additional layers of depth both within the assembled image and the ever-evolving idea of feminine beauty. Accordingly, photographers and designers have been able to portray their artistic visions...
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...http://www.bbc.co.uk/blast/117627 Creative Director of On/OFF • http://www.onoff.tv/blog/season/sept10/ • http://www.onoff.tv/blog/season/sept10/ Magazine editor A day on the life of… • As London Fashion Week kicks off, follow market editor at British Vogue, Emma Elwick-Bates as she prepares for a photo shoot and represents Vogue at Fashion's Night Out. • http://www.youtube.com/watch?v=PiCVI0w-U7k Different types of Magazines and their target markets. A Range of Roles within the Editorial: • • • • • • Editor in Chief Editors Assistant Market Stylist/Editor Creative Director Promotions Editor https://www.youtube.com/watch?v=JcfP9HqVMAA&index=5&list=PLdsvv3PS6QWFx5elgE3ZmsQG_EYykSg8Y Magazine Assistant to Editor Typical work activities: • Editorial assistants perform a range of administrative and editorial tasks necessary to get publications published. • They act as the liaison for the many people involved in the publication process, from the receipt of copy from authors through to the handover to production staff. • You will need to network and build contacts. Alyssa Reader, 24, is the assistant to Amy Ashley, the editor in chief at Teen Vogue. Opportunities for learning … • Writing articles and reports • Amending articles • Proofing, editing and writing online content including via social media; • uploading text and images to a website • Compiling newsletters using web design software and distributing ...
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...The Fashion Industry and Self- Esteem The fashion industry has the biggest influence on people’s self- esteem. This industry affects just about everyone, whether they may be male, female, young or old the industry interacts and influences our lives everyday. Most people think of the fashion industry as a bunch of magazine editors, season photo shoots, and fashion shows, and retail stores but the industry is more than that. Inevitably everyone any anyone that buys clothes has been affected by the industry and how it’s marketed itself effectively enough to make consumers purchase clothing and accessories. The fashion industry appears to set a perfectionist impossible standard for the populace to reach; by doing this they are harming society in an unintentional manner. The apparel being designed and sold in stores in an imperfect world is causing not only self- esteem issues but health issues as well. The Fashion industry paves a way to a land of perfection and beauty; the industry doesn’t realize its path of self- destruction it leaves along the way. Almost all magazines use computer programs like Adobe Photoshop to edit images of celebrities and models to put on their covers and editorials to sell designers goods. Not even the most perfect of perfect models is actually this perfect, so magazine readers strive to look like the impossible. Readers all over the world are having their self-esteem brought down by the fashion industries portrait of what society should...
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...Why is men’s fashion photography redefining the image of the contemporary male and how does it use diverse male sexualities as a tool in advertising? The works of renowned photographers such as Hedi Slimane have a heavy impact on prevailing images of male sexualities in fashion advertising, eventually affecting the image of the ideal male in fashion. Male sexualities in high fashion photography can oscillate between the homoerotic or a dominant hetero-masculinity, thus there is usually no middle ground in fashion advertising, especially where artistic direction takes over. Such advertising targets niche “high fashion” audiences and responds to the popularization of sexual themes in other forms of advertising (and indeed wider media), whilst associating diverse sexualities with artistry. Coding in high fashion advertisements affect, but also respond intuitively to, audience sexual ideologies by deconstructing the concepts of femininity and masculinity that have undergone rapid change in our self-reflective and deconstructing postmodern world. Hedi Slimane’s penchant for androgynous men has significantly heightened popularity for thin male models in the fashion industry. His work usually incorporates explicit concepts of homo-eroticism and femininity inspiring many leading contemporary designers and photographers who saw his designs as radical and surprisingly persuasive” [1]. Indeed, Hedi’s influence on modern fashion aesthetics suggests that “designers everywhere started...
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...Chapter 3: Soft Furnishings 3.1 Analysis of current household fashion Geddes-Brown (2001) states that soft adornment/furnishing art originated from the modern Europe, also known as deco art. It emerged in the 1920 s, with the development of history and the progress of the society, in the context of the vigorous development of new technology, people's aesthetic consciousness were generally awakening. Decoration consciousness is increasingly strengthening. After nearly 10 years’ development, in 1930s, it formed the soft adornment/furnishing art. Nonetheless, for various reasons, soft adornment art was not popular in the World War II. But since the late 1960s, once again it aroused people's attention. Soft adornment/furnishing has reached a more mature degree at present stage. This statement can be used as illustration of the history of soft furnishing art. Cumming (2004) holds the viewpoint that since the 21st century, with the rapid development of economy and technology, and the continuous improvement of people's aesthetic consciousness, there is an increasing demand for the pursuit of fashion and quality of life. Thus, this opinion can be used as an evidence of supporting the crossover of catwalk fashion and soft furnishing fashion. Also, he believes that rendering of the household life can reflect aesthetic sentiment for people to pursue both fashion and quality. According to Liz Barnes (2013, p. 182), the home consumption capacity can be as high as 200 to 300 billion...
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...dress and hair and dealings with others. Among students, the word primarily conveys the sense with regard to ‘dress and hair styles.’ These days, students devote more time to fashions than to studies. Educational institutions and, particularly colleges, present the picture of film studios. As soon as a boy or a girl joins a college, there occurs a marvelous change in him or her. Simplicity takes wings and there comes ostentation in its place. Their gait is changed; their way of conversation assumes a different modulation and their behaviour gets stricken with artificiality. They strut like peacocks and fly like butterflies. Generally, it is the student-community alone leads the fast-changing fashions. Once a thing or style gets in vogue, it is blindly followed by the students, notwithstanding how much inconvenience it entails. These days, boys, who by birth, are expected to be hardy and rough, look pale, tender and delicate. They apply all sorts of cosmetics which were formerly used by the fair-sex alone. The way they dress their hair or the way they get their tight trousers or gaudy shirts stitched, or the way they walk with their necks craned forward appears ridiculous. But they are indifferent to all sense of decency. They must follow the fashions of film actors whether they can afford them or not. In the race of fashions, girls have not lagged behind. Rather they have gone a step ahead of the boys. They wear ‘sack shirts’ and trousers. Their hair-styles give them...
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