...MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational setting. Although copying all or part of a work without obtaining permission may appear to be an easy and convenient solution to an immediate problem, such unauthorized copying can frequently violate the rights of the author or publisher of the copyrighted work, and be directly contrary to the academic mission to teach respect for ideas and the intellectual property that expresses those ideas. With that in mind, the University Bookstore has sought permission and paid royalties for all materials enclosed. The price of your reader reflects those necessary costs. This material comes from "Questions and Answers on Copyright for the Campus Community," Copyright 1993 by National Association of College Stores, Inc. and the Association of American Publishers. MKT 533 – Branding Strategy Dr. Badame, Fall 2015 UNIVERSITY OF SOUTHERN CALIFORNIA MARSHALL GRADUATE SCHOOL OF BUSINESS MKT 533 – BRANDING STRATEGY 1.5 CREDIT COURSE FALL 2015 ___________________...
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... STRENGHT a) Volcom is very consent on the youth culture to support young creative thinking b) Volcom have specific product categories for mens, girls, boys, footwear, girls’ swim and snow. c) Volcom product typically retailed at premium prices d) Volcom have designed for five major season: spring, summer, fall, snow, and holiday e) Volcom may very well be the first major apparel company founded on the board sports of skateboarding, surfing and snowboarding. f) Volcom generated revenues via the company’s growing product line, which included sunglasses, goggles, T-shirts, bags, hats, belts, and other accessories. g) Design products that evolve in style and functionality h) The company used its own design team and managed advertising in-house to keep consistent with its heritage, passion for actions sports, and the look of its clothing. i) Volcom was awarded the Surf Industry Manufacturers Association (SIMA) “Manufacturer of the Year” title for the third time. j) Relationships with domestic printers resulted in shot lead times and enabled the company to react quickly to reorder demand from retailers and distributors. WEAKNESSES a) Volcom did not own or operate any manufacturing facilities: rather, the company worked with local sourcing agents aligned with independently owned foreign contract manufacturers. b) reliance on few customers c) increase in operating expenses OPPORTUNITY a) Volcom can expand to the e-market b) Volcom have relationship...
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...Mark Manaog Lakewood, 90715, California, US Mobile Phone: 562 544 2970 Secondary Phone: E-mail: MarkManaog20@gmail.com OBJECTIVE I have an Associates Degree in Marketing, looking to work right away and utilize everything I have learned and to excel in it. I've worked in retail almost six years, three years with Tilly's as a floor supervisor and four and half years with Pacific Sunwear as a Assistant Manager. Both jobs have taught me alot, and has helped me mature in the customer service aspect of of Marketing and running a Business. That's where my real passion job is, to find a job that concentrates on where I got my education in Marketing/Business. Also I'm looking for a job that fits my needs, where i'd also like to continue my education while in the process of getting my BA in Business. I'm very outgoing, a team player that gets along with anyone. I am the type of person that always wants to get the job done fast and efficiently. I have a great head on my shoulders that wants to work to my fullest ability and deliver. Overall I have great work ethics in the work place and outside of it. WORK EXPERIENCE Retail Store (Assistant Manager) September 2004 – August 2010 Pacific Sunwear of California, Inc. | Buena Park, CA I ran the sales floor, giving directions to all my brand reps on what task needed to get done in a timely manner. I counted the registers at closing time to deposit everyday’s earnings. I would also be in charge of visual directives and promo...
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...If you knew me, you would know that I skateboard, love to sing and play to guitar, and that I think my mom is very important to me. I enjoy skateboarding at Etnies, Vans, Harada, Volcom, and Jurupa. I love to sing and play my guitar almost everyday. My mom’s important to me because she’s always there for me when I need her. First of all, the reason I skateboard is because it’s a motivating and fun sport. It’s cool that I skate because not many girls do this sport. I’m also sponsored by this new company called SK8GRL. Usually I go to the skate park every one in a week. I skate with my friends, and they encourage me to do better. I also, am teaching my neighbor how to skate because she always looks up to me, as if I were her sister and it makes me feel happy. Though I’m sponsored, it doesn’t really mean that I’m really good, I still need to practice to get better than I am. Another, activity that I love to do is play my guitar and sing. I used to go to guitar lessons, but then I quit because they weren’t teaching me correctly. In the fifth grade, I entered in the talent show, and I sang and played on guitar, Ring Of Fire by Johnny Cash. My neighbor, Kirsten Proffit also plays guitar and she sings. She has her own CD. When I grow up, I want to be just like her. Now that I’m in the seventh grade, I’m in choir, and I absolutely love it! When I get into high school, I want to sign up for choir again. That’s why I love to sing...
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...Winona Dodds Section 2 BUS 312 Typed Preliminary Table of Contents 1. Summary A. Positioning Statement 1. “ To people who love comfortable and stylish shoes and sunglasses that are for a good cause, TOMS is a company that sells shoes and sunglasses across the nation that are about the slogan “One for One” which means they will give a pair of shoes to a child in need across the nation when a pair is bought, and will give the gift of sight in various ways when a pair of sunglasses are bought” 2. Customer Driven Marketing Strategy A. Market Segmentation 1. Geographic: -Nations: All over the world -Regions: more expensive areas 2. Demographic -Age: all ages (toddlers to adults) -Gender: neutral -Income: middle to higher class 3. Psychographic: -lifestyle: comfortablity 4. Behavioral: -occasion: everyday wear -benefits: comfort to the feet or eyes, helping a kid or adult in need in a lower income area around the world B. Targeting 1. Differentiated Marketing: -Sunglasses -tshirts -shoes -wedges -boots -stickers C. Differentiation/Positioning 1. Product Position: -To people who love comfortable and stylish shoes and sunglasses that are for a good cause, TOMS is a company that sells shoes and sunglasses across the nation that are about the slogan “One for One” which means they will give a pair of shoes to a child in need across the nation when a pair is bought, and will give the gift of sight...
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...| 27.7% | 34.4% | Hermes International SCA | 3,755 | 96% | 32.4% | 28.0% | 42.3% | Kering SA | 9,748 | (28%) | 13.4% | 8.2%* | 8.5% | LMVH | 29,149 | 71% | 20.2% | 12.9% | 16.6% | *Before extraordinary items + Operating income/Equity+Debt KERING Kering SA is a France-based company that specializes in retail and luxury goods distribution. The Company operates through two core segments: LUXURY, which operates the Luxury Group division of PPR SA and designs, manufactures and markets luxury items, such as ready-to-wear clothing, leather goods, shoes, watches, jewelry, fragrances and cosmetics products; and SPORT & LIFESTYLE segment, which designs and develops footwear, apparel and accessories under the brand names Puma, Volcom and Electrics. LUXURY's various brands include Gucci, Saint Laurent, Alexander McQueen, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JEANRICHARD, Pomellato and Qeelin. On March 26, 2013, it acquired France Croco, which specializes in the sourcing, tanning and processing of crocodilian skins. On June 4, 2013 it closed the sale of its Nordic brands Ellos and Jotex. In July 2013, it completed the acquisition of a majority stake in the Pomellato group. Fiscal data as of Dec 31 2013 | 2013 | 2012 | 2011 | 2010 | 2009 | REVENUE AND GROSS PROFIT | Total revenue | 9,748 | 9,736 | 8,062 | 11,008 | 13,584 | OPERATING EXPENSES | Cost of revenue total | 3,658 | 3,776 | 3,087 | 5,639 | 6,901 | Selling...
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...lack of interest in the new girl that brought me her attention. One sunny recess late in the school year, she had asked me to the back field. I resisted but this gesture would have an audience. This was my first kiss, and for some reason, it didn't feel normal. This would be the least of my worries. A greater fear was on the horizon and I only had a summer to prepare. I would fall from the top of the food chain back to the bottom. Soon I would be forced into new hunting grounds; a habitat of excitable and feral animals — survival of the fittest. My metamorphosis had begun as I collected my DC shoes, baggy skater shirts, and a skateboard. The frosted tips gradually disappeared and my curly hair had developed into wings on either side of my Volcom hat. But the next step of evolution was not complete without joining a...
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...Yves Saint Laurent Brand Analysis Moriah Lutz-‐Tveite FASH 503 September 19, 2011 Lutz-‐Tveite 2 Table of Contents Executive Summary p. 3 Brand Introduction History of the Company Brand Description Mission Statement Brand Portfolio Products and Services Offered Financial Statistics Management Practices Brand Portfolio and Map Brand Portfolio Brand Concept Board Product Development Retail Strategy Marketing Analysis 4 P’s Ideal...
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...Exclusive brands for Nordstrom – 119 !iT Collective | 1.State | 1:Face | 10 Crosby Derek Lam | 1901 | 2(x)ist | 2550° | 32 Oral Care | 3LAB | 47 Brand | 4moms | 6397 | 7 Diamonds | 7 For All Mankind® | A Gold E | a. drea | Acorn | Adam Tucker | aden + anais | adidas Originals | Adina Reyter | Adrianna Papell | Aetrex | Agave | AHAVA | Ahnu | Aigle | Alainn | Alberto Fermani | ALDO | Alegria | Alex and Ani | Alex Evenings | Alex Woo | | ALEXANDER OLCH | Alfred Sung | Algenist | | Alivia Simone | Allen Edmonds | Alo | ALOR® | ALTERNA® | Alternative | | American Needle | Ames Bros | AMI Alexandre Mattiussi | AMITY HOME | | Amour Vert | Amsale | Anastasia Beverly Hills | ANATOMIC & CO | | Andre Assous | | ANDROID HOMME | Anita International | | Anna Beck | Anna Sui | Anne Klein | | Another Line | Anthony | | Anyi Lu | Anzie | Apolis | Aquatalia by Marvin K. | Aramis Gentlemen's Collection | Aravon | Arche | Archipelago Botanicals | ARCONA | Arc'teryx | Arc'teryx Veilance | Argento Vivo | Ariat | Ariella Collection | | | Articles of Society | | ASHISH | ASICS® | | ASTR | Athena Alexander | | Attilio Giusti Leombruni | Austen Heller | | Aveda | AX Armani Exchange | AYR | B. the Product | Babiators | Baby Aspen | Baby Jogger | Baby-G | Bacco Bucci | | Baggu...
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...Sw 9B09C008 KYLE EVANS AT RUFFIAN APPAREL: STAFFING A RETAIL ESTABLISHMENT Kevin Hewins wrote this case under the supervision of Professor Ann Frost solely (don doc) to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2009, Ivey Management Services Version: (A) 2010-01-27 INTRODUCTION It was July 1, 2007, and the newly hired regional manager of Ruffian Apparel, Kyle Evans, sat in the Juniper Mall food court in Kelowna, British Columbia, sipping ( nham nhap) on his coffee. With the back-to-school rush fast approaching, it was critical to get the Kelowna store back on track. The store had been without a capable store manager for several months, and sales figures were far from optimal. In the interim ( tg chuyen tiep), Ruffian Kelowna was being run by an...
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...Pacific Sunwear, Inc. – Valuation Analysis Valuation Method | Weight | Implied Value | Relative Valuation | 30% | $2.69; Range of $2.04 - $3.06 | Regression | 35% | $2.30; Range of $2.10 - $2.50 | Discounted Cash Flow | 15% | $2.37; Range of $1.92 - $3.18 | Precedent Transaction Analysis | 20% | $2.30; Range of $1.47 - $3.66 | | Value Range | $1.47 - $3.66 | | Estimated Price | $2.43 | | Market Price (04/19/13) | $2.40 | | Conclusion | Slightly Undervalued* | | Recommendation | Hold | * It should be noted that since the analysis was completed the stock price has risen to $2.76; however, certain data used in the analysis that is affected by price was pulled as of 04/19/13. Summary: Based on the weighted valuations that I performed, Pacific Sunwear’s stock is somewhat undervalued. Because of the company’s cash flow struggles and changing business, the DCF analysis was considered to be the poorest indicator of value, followed by the precedent transaction analysis. The regression and relative valuation methods were thought to be the best indicators. Based on this, I concluded a fair value of $2.43 using various weights for the method as each method is based on certain assumptions that may result in a flawed value. For example, the regression and relative valuation, which were given the highest weights, are based on the assumption that the companies chosen for the peer group are comparable to Pacific Sunwear, despite differences in their financial performance...
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...The Little Book of Valuation Aswath Damodaran Stern School of Business 44 West Fourth Street, 9-‐96 New York, NY 10012 Email: adamodar@stern.nyu.edu Phone: 212-‐998-‐0340 First draft: October 14, 2010 Preface Knowing the value of an asset may not be a prerequisite for investing or a guarantee for success, but it does help us make more informed judgments. For most investors, though, valuing an asset seems to be a task that is far too complex and complicated for their skill sets. Consequently, they either depend upon those that they regard as professionals (equity research analysts, appraisers) for their valuations or ignore value entirely when investing. In this book, I hope to show that valuation, at its core, is simple and that anyone who is willing to spend some time collecting information and analyzing it, can ...
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...FUNDAMENTALS OF Corporate Finance SECOND EDITION This page intentionally left blank FUNDAMENTALS OF Corporate Finance SECOND EDITION Jonathan Berk STANFORD UNIVERSITY Peter DeMarzo STANFORD UNIVERSITY Jarrad Harford UNIVERSITY OF WASHINGTON Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo The Prentice Hall Series in Finance Alexander/Sharpe/Bailey Fundamentals of Investments Bear/Moldonado-Bear Free Markets, Finance, Ethics, and Law Berk/DeMarzo Corporate Finance* Berk/DeMarzo Corporate Finance: The Core* Berk/DeMarzo/Harford Fundamentals of Corporate Finance* Bierman/Smidt The Capital Budgeting Decision: Economic Analysis of Investment Projects Bodie/Merton/Cleeton Financial Economics Click/Coval The Theory and Practice of International Financial Management Copeland/Weston/Shastri Financial Theory and Corporate Policy Cox/Rubinstein Options Markets Dietrich Financial Services and Financial Institutions: Value Creation in Theory and Practice Dorfman Introduction to Risk Management and Insurance Dufey/Giddy Cases in International Finance Eakins Finance in .learn Eiteman/Stonehill/Moffett Multinational Business Finance Emery/Finnerty/Stowe Corporate Financial Management Fabozzi Bond Markets: Analysis and Strategies Fabozzi/Modigliani Capital Markets: Institutions...
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