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Volvo Ycc

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Question 3: What other elements of consumer consumption of cars should be built into future models? 1. Auto parking system which will estimate the distance and park automatically 2. GPS system which help and guide consumer in reaching new location. 3. The interior of the car should be more flexible and should flexible to remove it and use it according to the consumer need. 4. The car should run on the solar energy without compromising on speed and performance.(environmental friendly and save petrol) 5. Mood tracking system which would enable consumer to select the mood he/she is in and the system would adjust the lightning and music accordingly. 5. If you were a marketing executive at another car manufacturer, how would you respond to the Volvo YCC?

If I were the marketing executive of another car manufacturer, I will gather all the research information of the Volvo YCC. Then, doing an anonymous questionnaire research to public including male and female car user about the enhancement stated in Volvo YCC. After that, I will gather the feedback of the public and come out with the statistic. Next, I will having few meeting with the designer expert and engineer expert in my company to discuss about the outcome of the questionnaire. The meeting is to find out which enhancement can bring most profit and less cost. Besides, we will also discuss about which enhancement is most reasonable to apply. After meeting, proposal will send to management level to apply the enhancement to improve existing car's product quality or to apply the enhancement to coming soon car product as its highlight. Last but not least, I will come out a proposal to company to come out a new product series in future that target female consumer.

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