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Vrio Framework

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Applying the VRIO framework to Purvankara
1. The “Purva” brand
Purvankara is India’s one of the most profitable real estate development companies and is one of the largest and most respected brands in South India. This brand recognition is built on the following bases:
• Its extensive engagement across the entire real estate segment. It engages in luxury as well as affordable projects through its 100% subsidiary Provident Housing Limited.
• Its geographical spread through entire South India (Bangalore, Mysore, Chennai, Kochi, Hyderabad, Mysore) as well as in Colombo and UAE.
• Its 3 and a half years of rich experience in property development, real estate and construction.
• Its successful track record of completing 34 residential projects and 2 commercial projects spanning over an area of over 7.80mn sq. ft.
• Its unique and robust execution capability.
Purvankara has developed exclusive brands for different products and consumers. Its flagship brand is addressed towards the premium exclusive client and its Provident brand addressed towards the premium affordable segment. This has mitigated the risk of erosion of its brand image across the entire spectrum- the premium and the mid-mass housing segment. Purvankara has developed a business built around stakeholders’ trust.
For this resource of Purvankara:
Is the resource Valuable: Yes
Is the resource Rare: Yes
Is the resource costly to Imitate: Yes
Is the firm Organized towards this resource: Yes
Competitive Implications: Sustained competitive advantage.
Economic Implications: Above normal
2. Operational Excellence
The year 2011-12 was a tough year for real estate industry and the industry sold less than the previous year. Although Purvankara was not an exception to this trend, it increased its overall revenues by 36% and profit after tax by 15%. It increased its realization by 31% per sq. ft.,

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