Introduction
In celebration of ElleG’s previous successes in the personal electronics market, we have made the decision to hurdle into the market of small appliances. As champions in our current niche, we have been afforded the opportunity to create new concepts with the most innovative technology at our disposal. Coupling our innovations with cutting edge ideas, we have developed a new product to our distinguished line of personal appliances and would like to introduce the new ElleG “ABrew”. A single brew coffee system without the need for individual cups.

Support of Mission Statement
This product fully supports our steadfast mission of enabling consumers to improve the quality and convenience of their lives by providing high quality, innovative electronic solutions. Quality can be established by considering our track record with our current products. With similar, yet inferior products on the market – convenience has been established with the observing the purchasing velocity and studying secondary market research. Focus groups have also allowed us to factor in criticisms on current market products and eliminate those objectives on our new, superior product.

Product Classification and Description
This single-brew system eliminates the cups that are used in similar products, thus eliminating the waste. The innovative, sleek and mature machine is smart, refined and elegant. Simply add your favorite coffee or espresso blend to the hidden carafe and the Abrew will grind and refill with each cup. Start to finish, a fresher than fresh cup of brew in less than 30 seconds. There is an internal “catch” that collects the used grounds – which allows the owner to reuse the grounds as a sustainable source for their garden or dispose of as they please. The system was designed to hold up to 5 servings of used grounds.
Considering the “newness” and