...The see all camera system will support the company G’s mission statement because it will enhance and better the lives of their consumers that use it. The benefits of the camera are ease of installation, durability/warranty, uses, and safety. The see all camera system is designed with the consumer in mind, the installation is simple and easy to do. By making the installation user friendly the consumer will be able to set it up and start using the product right away. Easy connections and simple directions help to make the consumer’s lives better and safer. Another benefit of the camera system is safety, when operating a piece of equipment or a vehicle you always have blind spots, and this is where accidents can happen. The see all cameras allow the customer to be able to see areas that they would not have been able to see before, stopping them from running into something or someone. When building the camera system, company G wanted to make something that was durable and could handle any type of weather conditions. This is why the camera has the most durable lens on the market as well has the longest warranty on the market, Company G wants to show its customers that they believe in the camera system as well. Finally the best part of the see all camera system is that it can be used in many different ways, allowing the customer to be free with how to use the cameras. Whether they want to use it as a backup camera or simple use it as a camera system to watch a certain area...
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...New Wave Coffee Company 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Daniel Coffey Student ID: 000374326 Date: 11/15/2014 Mentor Name: Tashia Bryce Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Throughout most of the 90s and early 2000s, Starbucks has expanded its vast empire and tightened its stranglehold on the brewed coffee and coffee drink marketplace. New Wave Coffee Company looks to make a name for itself with lower prices, quality over quantity, and by setting itself apart by become the premier destination for coffee. Mission Statement “World class customer service and world class products at a world class price while constantly serving the community.” The Product Through the Local Brew Initiative, New Wave Coffee Company purchases and distributes locally grown coffee beans and brews with a proceed going back...
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...Company G 3-Year Marketing Plan Assessment Code: VZT1 Student Name: Brandy Summers Student ID: 000218043 Date: 5/15/15 Mentor Name: Jennifer Lane Table of Contents Introduction As a world-renowned leader in innovative technology for consumer electronics, Company G is pleased to announce to the market, Nizana, The Robotic Bartender. As the demand for robotic technology steadily increases in commercial and military fields, Company G has decided it is the perfect time to branch out into this emerging market, and domesticate this fascinating technology. Robotic technologies deal with machines that can take the place of humans in many situations. Nizana is an automated bartender created for the home or office kitchen. It has the ability to infuse bitters making craft cocktails and is entirely app (phone) controlled. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product Company G has developed an at home “bartender” that sits beautifully on your countertop. Nizana – The Robotic Bartender is one of the first of its kind to be introduced to the market. This system consists of a countertop appliance and a free downloadable app that works with all phone types. Upon choosing your desired cocktail from the app, Nizana will measure the perfect amount of ingredients, shake and chill your drink all within a matter of seconds. The genius design has the ability to hold...
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...Competency 318.1.5: Marketing Plans - The graduate can create a marketing plan. Objectives: 318.1.5-06: Apply Porter’s Five Forces model to an analysis of the competitive environment for a given business situation. 318.1.5-07: Define the target market as part of a marketing plan for a given situation. 318.1.5-08: Classify a specified consumer product using the three-way consumer products classification system. 318.1.5-09: Develop an appropriate set of marketing objectives that support a given mission statement. 318.1.5-10: Develop a SWOT analysis for a given business situation. 318.1.5-11: Select an appropriate distribution channel for a given marketing situation. 318.1.5-12: Select an appropriate pricing strategy for a given marketing situation. 318.1.5-13: Select an appropriate promotion strategy for a given marketing situation. 318.1.5-14: Develop a tactical marketing plan that supports specified elements of a strategic marketing plan. 318.1.5-15: Identify monitoring and control activities appropriate for a specified tactical marketing plan. Introduction: Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance...
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...Introduction In celebration of ElleG’s previous successes in the personal electronics market, we have made the decision to hurdle into the market of small appliances. As champions in our current niche, we have been afforded the opportunity to create new concepts with the most innovative technology at our disposal. Coupling our innovations with cutting edge ideas, we have developed a new product to our distinguished line of personal appliances and would like to introduce the new ElleG “ABrew”. A single brew coffee system without the need for individual cups. Support of Mission Statement This product fully supports our steadfast mission of enabling consumers to improve the quality and convenience of their lives by providing high quality, innovative electronic solutions. Quality can be established by considering our track record with our current products. With similar, yet inferior products on the market – convenience has been established with the observing the purchasing velocity and studying secondary market research. Focus groups have also allowed us to factor in criticisms on current market products and eliminate those objectives on our new, superior product. Product Classification and Description This single-brew system eliminates the cups that are used in similar products, thus eliminating the waste. The innovative, sleek and mature machine is smart, refined and elegant. Simply add your favorite coffee or espresso blend to the hidden carafe and the Abrew...
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...Company G 3-Year Marketing Plan Assessment Code: Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction Mission Statement Product Description and Classification Consumer Product Classification Target Market Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model SWOT Analysis Strengths Weaknesses Opportunities Threats Market Objectives Product Objective Price Objective Place Objective Promotion Objective Marketing Strategies Product Strategies Price Strategies Place Strategies Promotion Strategies Tactics and Action Plan Product Action Plan Price Action Plan Place Action Plan Promotion Action Plan Monitoring Procedures Introduction Company G is an organization dedicated to assisting men in the navigation of contemporary society in a dignified manner while eschewing conformity to societal norms. The Self-Lighting Pipe is conducive to enhancing the portability and efficiency of pipe smoking by eliminating the requirement of providing an external heat source to light one’s tobacco. Mission Statement “We offer tools to aid navigation of life in a fashion befitting a distinguished man.” Product Description and Classification The Self-Lighting Pipe is a revolutionary product in the tobacco pipe industry. Our patented design features a traditional briar tobacco pipe with the enhancement of a self-contained power source and...
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...Company G 3-Year Marketing Plan Assessment Code: VZT1 Task1 Student Name: Student ID: Date: 09-01-14 Mentor Name: Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Market Objectives 9 Product Objective 9 Price Objective 9 Place Objective 9 Promotion Objective 9 Marketing Strategies 9 Product Strategies 10 Price Strategies 10 Place Strategies 10 Promotion Strategies 10 Tactics and Action Plan 11 Product Action Plan 11 Price Action Plan 11 Place Action Plan 12 Promotion Action Plan 12 Monitoring Procedures 12 Introduction Company G is a well-established and highly regarded company within the electronics market. We have recently developed a line of small appliances that have done very well through concept and prototype testing. In-depth testing has shown Company G that our new products might turn out to be the most reliable line of products currently in the small-appliance industry. Company G prides itself on being able to say that we have designed an efficient production process that will allow us to waste very little raw materials while turning out a quality, dependable product. We also can confidently say that through market research, both our brand and logo are easily recognized by most electronics consumers in...
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...Company G 1-Year Marketing Plan Student Name: Jayson Liddle Student ID: 000380021 Date: 9/13/15 Student Mentor Name: Dana Coe Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction Company G is introducing a new product within the XY line of products. This new product will revolutionize the way active adults and families exercise their high-energy dog. It is the XY Dog Walker. It is a completely new way to both walk while simultaneously exercise your dog. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics...
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...Company G 1-Year Marketing Plan Student Name: Student ID: Date: Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction Here at Company G, for many years we have been on top when it comes to high end consumer electronics. The decision a couple of months ago to expand into the small appliance market is sure to be a game changer. Our engineers have finished development on a full line of small appliances and the one chosen for this marketing plan, The HT Elite Rotisserie Toaster/Oven, is going to be the first model we roll out to the public. This new model will connect seamlessly with our whole HT line of products through an advance Bluetooth technology and is sure to change...
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...Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction While this section is not expressly requested in the task instructions, it is usually helpful to write a paragraph that introduces Company G and the product that you are writing this marketing plan about. Company G is an electronics computer. This is a marketing plan for the new product, the Company G: Mixed Drink Maker. Company G is a Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The Company G Cocktail Maker is a countertop kitchen appliance...
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...Company G 1-Year Marketing Plan - MediMinder Student Name: Christin S Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies and Implementation 8 Product Strategies 8 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Marketing Implementation 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 11 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G is proud to present its new MediMinder! It is a new electronic medication dispenser that is easily programmable and delivers both an auditory alarm and visual blinking alert when pills are needed to be taken. This new appliance will usher Company G into the world of medical products by providing groundbreaking technology while providing the quality and convenience that our customers have come to expect. It is a revolutionary and exciting innovation in the world of healthcare. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing...
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.../230970_Mc_Donald_mkt1_318_1... Academia.edu Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Jeremy McDonald Student ID: 000230970 Date: July 25, 2013 Mentor ... Hello, You are helping me with a questions i asked for VZT1, https://www.coursehero.com/.../8661641-Hello-You-are-hel... Course Hero Jan 23, 2015 - Answer to Hello, You are helping me with a questions i asked for VZT1, things are looking good and I am getting ready to submit. However I ... Western Governors University - Overwork and Underpaid ... https://www.glassdoor.com/.../Employee-Review-Western-Gov... Glassdoor May 10, 2011 - Cons. The pay is low, almost 15% lower than that of pay for most community college faculty, but without summers off. Evaluations based on wild ... Vzt1 - Term Papers - Fvaldez - TermPaperWarehouse.com www.termpaperwarehouse.com › Business and Management Mar 12, 2014 - Read this essay on Vzt1 . Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your ... https://web5.wgu.edu/aap/content/mkt1-company_g-ma... A description for this result is not available because of this site's robots.txt – learn more. vzt1 | mywgubsdegree https://mywgubsdegree.wordpress.com/tag/vzt1/ Feb 26, 2015 - Posts about vzt1 written by arlowthecat. ... mywgubsdegree. My WGU Degee- BS Business Mgmt. Menu....
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...Company G 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G is introducing a new product in the XG line of products. It encompasses many of the features used in the ceramic heating elements of other XG small appliances. It is the XG Flat Iron. It is a new innovation in beauty. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The XG Flat Iron is the elite of all small appliances for hair. It is made from the highest quality ceramic and heating elements available on the market. The XG Flat Iron is fully heated and ready to use in less than 10 seconds for superior convenience. It straightens all types of hair with an anti frizz technology that is unavailable with any...
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...Company G 3-Year Marketing Plan Assessment Code: VZT1: Marketing Applications Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is a leader in providing high grade electronic solutions to its customers. We strive to improve the quality of the products that we provide and also to improve convenience in our customer’s day to day life. Company G has developed an innovative line of electronic appliances and is known around the world for its quality products. Company G’s logo is a household regular and are in more homes across the globe than any other company in the marketplace. Recently we have introduced our newest product- The Micro Kitchen or as to be further referred to as “MK”, is the next big thing in kitchen design and utilization. This product is the first...
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...Company G’s XG Flat Iron 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is introducing a new product in the XG line of products. It encompasses many of the features used in the ceramic heating elements of other XG small appliances. It is the XG Flat Iron. It weighs less and has an anti-frizz technology that is unlike anything on the market. It is a new innovation with all the technology, quality and convenience that you have come to expect from Company G. It is a new and exciting innovation in beauty. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The XG Flat Iron is the elite of all small appliances for hair. It is made from the highest quality ceramic and heating elements available on the market. The XG Flat Iron is fully...
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