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Wal Mart Case Issues and Perspectives

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Submitted By allynne13
Words 988
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ISSUES

Supply Chain / Logistics

India’s transportation system is not as advanced as other countries systems’. In India many roads are

not paved yet which will slow down the famous Wal-Mart supply chain. Wal-Mart’s core competency is

price. One cannot find lower prices than they find in Wal-Mart on such a large assortment of products.

One of the reasons that price can be Wal-Marts’ core competency relies on the efficiency of Wal-Marts’

world renowned Supply Chain. Wal-Mart will have to partner in some way with the Indian government.

A modern road infrastructure is something India needs sorely. Wal-Mart and the country as well as all

other businesses and citizens will benefit from a more updated travel system.

Indian Culture

India is a completely different culture than America. Americans are known for buying items they cannot

afford by using credit cards. Indian citizens are known to have a different mentality and they prefer to

save up their money and then buy. In America we often go to shopping malls and spend all day

shopping for many items. However, eventually the two percent of organized retail businesses in India

eventually do revolutionize this way of purchasing products in India. This all happens around the year

2000 when global brands begin to flood the Indian market. More choice among products and quality

naturally transforms the mindset of Indian consumers. Increasing brand awareness and high demand

for quality suddenly became a part of Indian consumers’ mindset with regard to purchasing products.

Retail Regulations

A major issue is how will Wal-Mart enter the Indian market given India’s strict regulation on companies

such as Wal-Mart. India’s policy was such that Foreign Direct Investment (FDI) was only allowed in the

wholesale business. Because Wal-Mart has a

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