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Wal-Mart: Global Market Strengths and Weaknesses

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Wal-Mart: Global Market Strengths and Weaknesses
Option C
Donnitia Decembly
Rodney Emery
Lynne Johnson

Central Michigan University
MSA 601: Organizational Behavior

Introduction According to CNN Money, Wal-Mart Stores Inc., is a Fortune 500 and has topping the list for many years. It is the largest retail company Wal-Mart is a worldwide corporation with stores in all U.S. states and in 15 other countries (The New York Times, 2013). The company started with one small store in Arkansas and has since blown up into the biggest-earning corporation in the world. It has the most employees of any non-government company in the world. It has made its reputation and built its customer base on the basis of low prices (Business Insider, 2012). Wal-Mart is a huge, successful corporation that can serve as a useful case study for anyone who wants to build a successful business. There are a variety of factors that have impacted Wal-Mart’s international success. In order to properly understand this success, it is useful to perform a competitive analysis that looks at the firm's successes and weaknesses globally.
Mexico Market Adapting to cultural differences in countries like Mexico has opened up a very prosperous international venture for Wal-Mart. Wal-Mart hired locals to manage their stores, let manager’s control the merchandise strategy, made sure that the merchandise they carried reflected the local surroundings, and built smaller stores in local neighborhoods to accommodate the majority of consumers who did not possess vehicles. Today Wal-Mart de Mexico controls over 60 percent of the market. Wal-Mart in Mexico has adopted much of the company's main business model but differs regarding its wages and its nominal acceptance of unionization. The unions in Mexico's Wal-Mart are labeled protection contracts (Tilly & Alvarez, 2006). Wal-Mart says that it treats

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