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Wal-Mart Goes Abroad

In: Business and Management

Submitted By lungdlom
Words 2073
Pages 9
 Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large discount stores and a chain of warehouse stores.

 It is the world largest public corporation by revenue, according to the Forbes Global 2000. Wal-Mart has 8500 stores in 15 countries, with 55 different names.

 The company operates under its name in the United States, including 50 states. Wal-Mart operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu and in India as Best Price.

 It has wholly owned in operation in Argentina, Brazil, and Canada. Wal-Mart investment outside North America have had mixed result: it operation in the United Kingdom, South America, and China are highly successful, while it was forced to pull out of Germany and South Korea when ventures there were unsuccessful.
Wal-Mart operates in three business segments - Wal-Mart U.S., International, and Sam's Club. For fiscal 2010, Wal-Mart U.S. accounted for 63.8% of total net sales, the International segment generated 24.7% of the company's net sales, and Sam's Club accounted for 11.5% of net sales.

 International competitiveness
 Internal analysis – Micro environmental factors affecting international sales
 P.E.S.T analysis – Macro environmental factors affecting international sales.

Fortune magazine front cover featuring Wal-Mart.

Conducting business internationally will never be easy as doing business at home. It is likely to stretch managerial skills and resources to the limit. International sales complicate every task and raises difficult questions related to every function of the company.
• Product Planning – will the product satisfy customer tastes? Do available workers have the skills required for operations? • Marketing – how the company will conduct marketing research? What sales projections are reasonable in the international market? What

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