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Wal-Mart Marketing Mix

In: Business and Management

Submitted By mursalim
Words 1266
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Company Introduction & main line of business:

Walmart is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's second largest public corporation, according to the Fortune Global 500 list in 2013, the biggest private employer in the world with over two million employees, and is the largest retailer in the world.

It runs a chain of large discount department stores and a chain of warehouse stores. Walmart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices. Each week, more than 245 million customers and members visit our 11,000 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs 2.2 million associates worldwide.

Walmart has five major specialty categories which are as follows: ➢ Walmart Tire And Lube Express ➢ Walmart optical ➢ Walmart vacations ➢ Walmart pharmacy ➢ Walmart used and fixture auctions
Innovative thinking, leadership through service, and above all, the commitment to saving people money have made Walmart the business they are today and are shaping the company for tomorrow.

Global Presence:

Wal-Mart Stores, Inc. (Walmart) operates retail stores in various formats globally. Wal-Mart has 8500 stores in 15 countries, with 55 different names. The Company operates in three segments: the Walmart U.S., the Walmart International and the Sam's Club.in the United States, including the 50 states. It also operates under its own name in Puerto Rico. Wal-Mart operates in Mexico as Walmex, in the United Kingdom as Asda ("Asda Wal-Mart" in some branches), in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina,

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