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Wal-Mart Under Attack

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Submitted By VaqueroBob
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Individual Case Analysis on the Paper “Wal-Mart under Attack”
• Why does Lee Scott, CEO, felt the need to present the Wal-Mart social responsibility commitment to the public?
“At Wal-Mart, we do not really see it as philanthropy or CSR or the Triple Bottom Line. All of those approaches have merit and can have an impact…….. As businesses, we have a responsibility to society. We also have an extraordinary opportunity. There is no conflict between delivering value to shareholders and helping solve bigger societal problems.” Lee Scott, President and CEO, Wal-Mart Stores, Inc. National Retail Federation January 12, 2009. Since Lee Scott announced the company’s environmental goals, on “21st Century Leadership speech”, that included: to be supplied 100% by renewable energy; to create zero waste; and to sell products that sustain natural resources and the environment; there has been a constant effort toward being “green”.
With the constant organized criticism regarding the Wal-Mart “way” of operating and their unsustainable growth model. A new and required position towards the Triple Bottom Line needed to be taken and the most important thing they required to make a big thing about it, make it public. Come on, they are the biggest company on the world, they are subject to lots of envies and/or disapprovals, and customers are changing the point of view regarding Wal-Mart. Even the media has had his share on criticizing Wal-Mart, on September 15, 2004, Wall Street Journal declared “Wal-Mart, because of its rapid expansion, probably has left behind more space than anyone else...[It] has about 152 vacant stores, or about 13 million square feet, across the nation.” They desired to find a way to get to the market not only with the low prices.
When Sam Walton opened the first Wal-Mart Discount City located in Rogers, Arkansas in 1962. He operated with the vision that

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