...sources when necessary. 1. Fortune 500 Company name The Walt Disney Company | 2. The company’s internal and external stakeholders Internal stakeholder’s | External stakeholder’s | | According to "External Stakeholder Engagement" (n.d), stakeholders include non-governmental organizations (NGOs), multi-stakeholder initiatives (MSIs), labor unions, peer companies, multi-lateral institutions, government agencies, socially responsible investors, industry associations and others. | 3. Company’s mission and vision Company’s mission According to "Walt Disney Company's Mission Statement And Vision: Formula For Success" (2013), "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information”(Walt Disney Company Mission Statement). | Company’s vision According to "Walt Disney Company’s Mission Statement And Vision: Formula For Success" (2013), “Keep their customer’s happy” (The Walt Disney Vision). | 4. Company goals At least one company goal that can be accomplished through a strategic plan According to "2012 Disney CitizenshipPerformance Summary " (2012), “Recognize kids who make positive contributions to their environment or communities” (Performance Detail ). | At least one company goal that can be accomplished through an operational plan According to "2012 Disney Citizenship Performance Summary " (2012), “Reflect a diversity of cultures...
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...The Walt Disney Company Assignment 1: Assignment 1: Strategic Management And Strategic Competitiveness Professor: BUS 499: Business Administration Capstone April 20th, 2014 The Walt Disney Company The Walt Disney Company started in October 16, 1926. It was at the time known as The Disney Brothers Studio. It was established by Roy and Walt Disney. The company rapidly began to expand and introduced the world to Mickey and Minnie Mouse. They are the image of the Disney Company. During the 1940’s Disney issued its first stock, this made it growth as a company. The Disney Company expanded to the world of television and written entertainment with the opening of a theme park. Disneyland was opened on July 17, 1955. Walt dream was to open different theme parks in a big area. He chose Florida because of the nice weather; the inexpensive land; and the interstate 4. Unfortunate, Walt Disney, died on December 15, 1966. Despite the loss of Walt, Disney Company continued to grow. And in October of 1971, Walt Disney World Resort opened in Orlando, Florida. (Disney History) Globalization and technology changes have impacted The Walt Disney Company in positive way. According to Strategic Management, “globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital and knowledge across country borders.” ( Hitt, Ireland & Hoskisson, 2013). Globalization also increases the amount...
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...The Functions of Management at the Walt Disney World Resort Cynthia Brewer MGT330: Management for Organizations Professor William Banks April 28, 2014 : The Functions of Management at the Walt Disney World Resort The five functions of management are planning, organizing, staffing, leading and controlling. In a company as large at the Walt Disney Company, these five functions are vitally important to have the success this company has had for close to a century. Within the Walt Disney Company is the Walt Disney Resort in Florida. The five functions of management can be seen throughout the Florida resort. From carrying out the plans and mission statement, organizing the plans and objectives, successful staffing of employees, leading each department area for success and controlling, the resort has had great success. Even if one area of this process of functions falters, it could mean the end of the company. The planning process begins with establishing a goal. The main goal of the company can be seen within the company’s mission statement. The mission statement will explain why the company exists and what the main objects are for the business. The mission statement of the Walt Disney Company is, “The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize...
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...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held...
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...Course : MGT 499 Name : Jin can Qu Strategic Plan for Disney Introduction The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16,1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees . For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media Disney’s Current Published Mission Statement Walt Disney’s does not have a published vision statement. However, their current mission statement can be found on their website . The current mission statement reads as follows: The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information....
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...Walt Disney Company’s mission statement A corporate mission summarizes a company's basic policies for realizing its goals, and states the important goals that employees must strive to meet. Constructing a mission that resonates with the members of one's constituency or organization is one of the most difficult tasks that a leader or an executive committee faces. In this paper, Walt Disney’s mission statements will be evaluated. Customers, products or services, markets, concern for profitability, philosophy, and concern for employees. The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The Company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitably toward growth initiates that will drive long-term shareholder value. The Walt Disney Corporation is one of the most successful companies. Walt Disney, the founder, transformed the entertainment industry into what we know as animation, and found new ways to teach and educate. Walt’s optimism came from his unique ability to see the entire picture. As one of the successful entrepreneurs, Alfred Marcus (1997) states “a lot of entrepreneurial business were started not because people wanted to make money, but because they had a large purpose in mind. Walt Disney’s views and visions came from the fond memories...
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...Strategic Plan Part 1 Walt Disney: Conceptualizing new service division Will Johnson BUS/475 March 12, 2015 Frank Bearden Strategic Plan Part 1: Conceptualizing new service division Introduction The Disney brand is a global powerhouse, renown for entertaining hundreds of millions of people over the past 75 years. Founder Walt Disney (d. 1966) took a simple vision of an animated mouse and turned it into a fantastical empire full of breathtaking imaginations come to life. The Disney Company is an organization which embraces constant innovations, one which the corporate world admires. It is because of this restless and intrepid spirit that Disney consistently lands on Forbes ‘Best Of’ lists, including Most Reputable Businesses and Most Valuable Brand (Forbes, 2014). Some of Disney's breakthrough innovations include the first motion feature using sound (Steamboat Willie), the first full-length animated feature film (Snow White), the first ‘4-D’ feature film (Captain E/O starring Michael Jackson), and the world’s first fully-interactive ‘themed park’ (Disneyland). This ‘company of firsts’ highlights the importance of an organization staying true to its mission statement while pushing above and beyond, breaking new ground with bold, visionary ideas. But Disney is not done. The Disney Company doesn’t rest on its laurels; and there are still new frontiers to discover in this illustrious company. Having developed new advancements in entertainment, Disney now points its mouse-ears...
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...and Communication Paper The Walt Disney Company which was founded on October 16, 1923 has a long and distinguished history. It is a history that might never have existed if not for the culture and organization created by one man. That man of course was Walt Disney who together with his brother Roy O. Disney were the founders of The Walt Disney Company. Their goal was “to make people happy,” which Walt Disney has done for 90 years. Originally starting off as an animation company, Walt Disney was determined to create a successful business. After two previous business failures, Walt Disney was confidence that this time around he had to stick to his originality and creativity. The creation of Mickey Mouse was an instant success. Walt Disney’s determination did not allow his to stop and even after the company’s growth began to decline during World War II Walt Disney pushed forward. He focused his energy on creating film and would eventually create a theme park, Disneyland. Disneyland turned out to be another huge success for Walt Disney. He developed an organizational culture “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people has continued to make the Walt Disney Company a success. Disney's organizational culture is built on innovation, creativity, community and optimism. The company is based on the very same culture and values as Walt Disney. It’s no surprise that the Disney employees share the same characteristics...
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...Executive Summary The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered in Walt, Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names: Walt Disney Studio and Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN,A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known...
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...Running Head: WALT DISNEY COMPANY Walt Disney Company Student University Case: Walt Disney Company Walt Disney Company follows a business strategic which focuses on each line of the business within its organization. It seems Disney has developed a unique strategy for each of its four SBUs and has continued to make the right strategic decisions under competitive markets. The Walt Disney Company is organized in a SBU format in order to serve a specific market more efficiently and therefore extracting maximum value from a group of related businesses. By doing this, Disney enables to create value across its business units and creates a strong competitive advantage by having a strong presence in the business industry. Strategic Business Units are self-contained divisions founded within an organization and it deals specific business matters. The Strategic Business Units act as a complement for each business unit therefore empowering growth for the entire company. Mission Statements and Vision Statements are created to clearly communicate the direction of the company. A Mission Statement represents the organization’s purpose and objectives and it is the starting point of the organization’s strategic planning and goal setting development. The mission statement emphasizes attention and ensures internal management and stakeholders of the company understand what the organization is all about. Having a mission statement helps the corporation to create a relationship...
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...1. Walt Disney Company Debra L. Danley MGT/521 July 20, 2015 Instructor Bruce Ferber 2 Walt Disney Company If you could be a CEO of any business in the world what would it be? Would it be a sports complex, a race track, or maybe a theme park? If you picked a theme park what would be your target audience? Would it be something cool like Universal Studios or Universal Citywalk? Why not something that seems magical and makes you feel young again like Walt Disney World. So now you have become the CEO of Walt Disney Company but you have seen sales decrease and have read the latest customer reviews which were not favorable what would you do to make changes? Even though the stakeholders can affect your business,obtaining company goals is important,because a SWOT analysis can help show where improvements are needed to increase sales, customer satisfaction,and possibly increase your targeted audience. Stakeholders Stakeholders can affect your business. So who are the stakeholders? There are both external and internal stakeholders in Walt Disney Company. The internal stakeholders are the employees, shareholders,customers, managers, and board of directors. The external stakeholders are non government agencies, labor unions,social responsibility investors,environmental agencies, and distributors. Company...
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...The Walt Disney Company’s Organizational Structure MGT/230 Management Theory and Practice Organizational structure The Walt Disney Company’s organizational structure looks most like a horizontal structure. Horizontal structure is based on departmentalization or subdividing the organization into subunits (Bateman & Snell, 2011). The Disney Company has five business segments: interactive media, studio entertainment, consumer products, parks and resorts, and media networks. These departments are grouped by product which is a great example of the divisional approach. Each product is closely related to the other as they all are about entertainment in one form or another, but they do still have their own descriptions. The interactive media segment uses digital media to create high-quality interactive entertainment since it was founded in 2008. The studio entertainment segment is a segment on which the company was built. Stage plays, music, and movies are brought to people everywhere through this segment. The consumer products segment brings engaging and innovative product experiences from clothing and toys to fine art and books to the public. Millions of guests each and every year take the opportunity to spend their vacations and making memories at one of the world’s leading providers of leisure and family travel experiences, at a Walt Disney park or resort. The media networks segment is made up of various cable, broadcast, publishing, and radio businesses over...
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...values include their philosophy, mission, vision, and value statements. These are what the organization values. What the company actually does are its enacted values. This paper will briefly describe the culture of Walt Disney Company, identifying where appropriate if the organization’s espoused values align with their enacted values. It will also discuss to what extent communication within the organization is determined by the organization’s culture. Also, it will describe the role communication plays in perceptions and organizational culture by looking at how differences between espoused and enacted values can affect the perceptions within the organization. Finally, this paper will identify the role that conflict has in group communication by looking at how Walt Disney Company may use conflict to improve communication within and among their groups. Walt Disney Company, previously called Walt Disney Productions, began in 1923 with the production of silent cartoons. The company has grown in multiple businesses areas to produce and market moves, television programs, theme parks, character merchandise, as well as other areas all under the well-known Disney name. Along with their subsidiaries and affiliates, the Walt Disney Company works in five main business segments: media networks, parks and resorts, the Walt Disney studios, Disney consumer products, and Disney Interactive. Walt Disney Company operates under the following mission statement: “Conduct our business and create...
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...A Critique on Mission Statements I. Introduction Upon entering into the market, a company does not necessarily have to have a mission statement; however, most successful companies achieve their objectives and goals through operating with and being founded upon a mission statement. The mission statement’s purpose is for companies to say much more about their business scope and purpose of ‘who they are, what it does, and why it exists’. Some companies project future growth in their mission statement; however, that projection can be stated in the company’s vision statement. This paper’s mission is to list and critique the mission statements of Spring Hill College and eight S&P 500 companies being: Google, Coca Cola, Avon, Walt Disney, Target, Wels Fargo, All state and Verizon Wireless. II. Spring Hill College’s Mission Statement Spring Hill College is a Jesuit Institution founded in 1830 by Michael Portier, Mobile’s first Catholic bishop. The mission of Spring Hill College a liberal arts and Jesuit College of the south reads: “Rooted in its Catholic heritage and continuing the 450-year-old Jesuit tradition of educational excellence, Spring Hill College forms students to become responsible leaders in service to others. We offer our students a thorough preparation for professional excellence; and we strive to awaken mind and spirit to the pursuit of truth and to the ever-deepening appreciation of the beauty of creation, the dignity of life, the demands...
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...its mission statement, the vision of the company. The enacted valves is what the company actually does, if it actually live out its mission’s statement, visions, and morals. The role communication plays in perception and organizational culture and also identifying the role of conflict in group communication will be covered as well. Now that the content of what will be covered in this paper has been established let’s get started. The company that will be researching is Walt Disney Company, Walt Disney Company is one of the leading companies in diversity and international family entertainment and media. Walt Disney have five different business segments, media network, parks and resorts, studio entertainment, consumer products and interactive media. The organizational culture of Walt Disney to having the ability to harness the imagination in a way that inspires others, improves lives across the world and bringing hope laughter and smiles to everyone that needs it. Walt Disney is committed to being more innovated in technology and provide a high quality of standards of excellence in all products (The Walt Disney Company 2012). Walt Disney is committed to creating a positive community for all ages and generations. At Walt Disney the storytelling and timeless stories are inspired to give hope and endless opportunities to kids all age teaching them to always be optimism in life. The team at Walt Disney works together as one team and embrace the culture and valves which makes Walt Disney...
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