...Organizational Structure Jennifer Anderson MGT230 April 1, 2013 Organizational Structure Businesses require a structure to run smoothly. There are different structures a company can choose and many factors that come into play when making that choice. Bateman & Snell (2011) states, “Organizations can be structured on the basis of function, division (product, customers, or geographic), matrix, and network (chapter 8, p. 302)”.Each form has advantages and all organizational structures are developed to enable the organization to accomplish its work and succeed as a business. This paper will cover the structure of the organization that Walt Disney uses. I will compare and contrast the structure that Walt Disney uses with two different organizational structures. Then I will evaluate how organizational functions influence and determine the organizational structure. Last I will explain how organizational design helps determine which structure best suits Walt Disney’s organizational needs. Walt Disney is considered one of the top companies in the world. They have survived for over 80 years and have done so by evolving with the future. According to the textbook Bateman & Snell (2011), “core competence is the capability—knowledge, expertise, skill—that underlies a company’s ability to be a leader in providing a range of specific goods or services” (chapter 9, p.310). Walt Disney definitely is a company that has core competence...
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...Analyzing the Walt Disney Company Damian Diaz MGMT 5120 Managing Organizational Design and Change Section 001 10/11/14 Overview and History The Walt Disney Company (WDC), headquartered in Burbank, California, was founded on October 16, 1923 by Walt Disney and his brother Roy Disney. WDC has five business segments which include studio entertainment, parks and resorts, media networks, consumer products and interactive media (Company Overview). With approximately 175,000 employees and an annual revenue of 45 billion dollars, the Walt Disney Company is one of the biggest entertainment corporations in the world (Fiscal Year 2013 Annual Financial Report And Shareholder Letter). Mission Statement The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S. It operates five separate Disney segments: Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney products include television programs, books, magazines, musical recordings and movies (Mission statement of Walt Disney). Studio Entertainment From the early beginnings, the company established themselves as a leader in the American animation industry. The iconic Mickey Mouse cartoon debuted on November 18, 1928 titled Steamboat Willie, which also marked the first appearance of Minnie Mouse. In 1932, Disney signed an exclusive contract with Technicolor...
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...Based on the case study titled Disney Design, we would like sharing how The Walt Disney Company can be so successful in till today in the entire world mainly due to its successful organizational management. Walt Disney was established in the year 1923. As each and everyone know Walt Disney is the 11th world most valuable brand with a market capital net-worth of USD 179.5 billion by May 2015, according to the Forbes Magazine. It was stating from 1923 at California and it is still so popular in movie, TV program, theme parks, resorts and destination, entertainment, and games. The Walt Disney Company is a diversifies worldwide entertainment company with operations in four major business parts which are studio entertainment, parks and resorts, media networks and consumer products. They have 11 theme parks around the world, cable television network like Disney channel and ESPN. After precisely doing several research and analysis towards the Walt Disney Company, we would like to discuss three major topic regarding about what environmental factors that influenced its management style, what type of organizational structure it is, and how and where might the informal organization be a real asset at Disney? Management style is particularly important during crisis. There are some significant environmental factors constantly affecting the management style of a business, including Disney. Disney has to operate in an extremely complex environment on account of the internationalization of...
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...Organizing Work MGT 521 Organizing Work In 1923 Walt Disney created a small cartoon studio that has grown into an international conglomerate with business operations in over 40 countries with 166,000 subordinates (Global Footprint, n.d.). According to Hirasuna, “In 1943, five years after it was founded and during the height of World War II, Walt Disney Studios put out an organizational chart to explain how the company functioned” (2009), a system that is still successful today. The unorthodox structure differs dramatically from other business models. According to Hirasuna, “typically corporate organizational charts are hierarchical, with each operating division isolated into silos showing job titles according to reporting chain of command and ultimate authority” (2009), but Disney’s structure is much more complicated as we will discuss here. The Disney Corporation has continued to adapt, and grow worldwide; and while the current structure has proven to be successful for the company our recommendation is to keep the unorthodox chain of command and working environment with some small improvements which will potentially increase productivity as well as profits. Current Structure Disney is a transitional entertainment corporation with 5 business segments, including media networks, parks and resorts, studio entertainment, consumer products, and interactive media (The Walt Disney Company, 2014). Disney’s main goal is to be one of the world’s largest and most...
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...Walt Disney Company Aida Cruz Yashira Negron Luis Rivera Kevin Urriola Ana G. Mendez University System MANA - 210 Walt Disney Company Disney mission: The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. The Walt Disney Company together with its subsidiaries and affiliates is a leading diversified international family entertainment and media enterprise with the following business segments: Media Networks, Parks and Resorts, Studio entertainment, Consumer products and Interactive media. In the process of innovation and entrepreneurship becomes increasingly relevant techniques and tools used to generate new ideas, and develop proposals quickly and effectively. In this sense creativity techniques to foster entrepreneurship and innovation are of great interest. Executives and leaders of the business units are committed to incorporate citizens in decisions and daily actions of employees. Walt Disney Company includes executives representing each of our units business and corporate essential functions, such as brand management, policies public and human resources. Strategic planning 1. Defining corporate visions: Disney vision create happiness by providing the finest entertainment...
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...Walt Disney Behavior and Communication Paper Originally starting off in 1932 as an animation company, Walt Disney was determined to create a successful business. After two previous business failures, Walt Disney was confidence that this time around he had to stick to his originality and creativity. The creation of Mickey Mouse was an instant success. Walt Disney’s determination did not allow his to stop and even after the company’s growth began to decline during World War II Walt Disney pushed forward. He focused his energy on creating film and would eventually create a theme park, Disneyland. Disneyland turned out to be another huge success for Walt Disney. He ended up developing an organizational culture “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people has continued to make the Walt Disney Company a success. Disney's organizational culture is built on innovation, creativity, community and optimism. The company is based on the very same culture and values as Walt Disney. That is way it’s no surprise that the Disney employees share the same characteristics as him. The company also seeks employees who are diverse. This diversity allows the company to be unique and connect with all different types of audiences and consumers. However Disney employees still need to “fit in”. To ensure that new applicants know what they are signup for they are required to watch a video that covers a rules such as you no tattoos, you have to have your...
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...Organizational Commitment and Communication The Walt Disney Company did not get its proclaimed status as one of the most successful organizations on values alone. It took a strong sense of organizational commitment and communication. This paper displays the focus points of Disney’s organizational commitment through several contributing factors. First, this paper displays the different leadership styles used by Disney and how the styles affect group communication. Second, the reader will review an analysis of the different sources of power within the Walt Disney Company and how these sources affect group and organizational communication. Third, this paper displays Disney’s organizational culture and identifies motivational theories affected by its culture, including an evaluation of the role of communication as an element of the theories. Last, this paper displays the commitment of Disney’s workforce and its relationship to communication within the Disney Company. Leadership Styles The Walt Disney Company is an organization committed to creativity and innovation. How they maintain such a commitment is no secret: strong leadership. At Disney, an individual in leadership position should have qualities that display leadership excellence, ultimately creating functional groups with good communication in a successful organization. Each leader has a different style with goals that provide direction, implement plans, and motivate people (Businessholic, 2012)....
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... Agenda ► About Disney ► Divisions of Disney ► A bit of History ► About the CASE ► SWOT Analysis ► Its Current Executive Management ► Recommended Organizational structures Model 1 Model 2 Model 3 02/11/08 About Disney ► ► ► ► The Walt Disney Company (most commonly known as Disney) (NYSE: DIS) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by brothers Walt and Roy Disney as a small animation studio Today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and several television networks, including the American Broadcasting Company (ABC). Disney's corporate headquarters and primary production facilities are located at the Walt Disney Studios in Burbank, California, USA. The company is a component of the Dow Jones Industrial Average. It had revenues of $31.9 billion in 2005 02/11/08 Continued….. ► On June 12, 2006 Disney Mobile phone service is launched ► On January 23, Disney announces a deal to purchase Pixar Animation Studios in an all-stock transaction worth $7.4bn ► In July 2006, the Disney film Pirates of the Caribbean 2 is the highest grossing movie in opening weekend history at $135,000,000 USD ► Employees: 133,000 (2006) 02/11/08 Divisions of Disney 02/11/08 Divisions of Disney Media and Entertainment American Broadcasting Company Buena Vista Distribution Buena Vista Motion Pictures Group Walt Disney Studio Entertainment...
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...SOWT ANALYSIS Strength The Walt Disney has founded for about 76 years, then it has prestigious history and its brand effect is indubitable. ―Disney‖ is a well-known brand all over the world (Disney SWOT Analysis, 2008). Also, there are many famous films under the name of Disney, like the Pirates of the Caribbean. As an independent kingdom in film industry, Disney has a distribution network which makes its unique in many film companies. Disney expanded its holdings to include the Miramax film studio and the Pixar animation company (Graaff, 2010), It has well established 6 divisions like Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, and Disney Interactive Studios (Walt Disney SWOT Analysis , 2009). Moreover, Disney has various products. Disney produces many kinds of products range from toys, clothing, and souvenir and so on. This can satisfy customers’ needs and attracts much more consumers. At last, Disney has stable human resource and finance. Disney holds US$ 62.497 billion of assets. Weakness The company has 149,000 employees by 2010 and it will cause communication problems. In order to expand its markets and develop the diversification, Disney’s work force will grow larger. Organizational structure has to be able to support the huge number of work force. Because of the frequency changing of company employees, the organizational structure becomes more complicated. Also...
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...and Communication Paper The Walt Disney Company which was founded on October 16, 1923 has a long and distinguished history. It is a history that might never have existed if not for the culture and organization created by one man. That man of course was Walt Disney who together with his brother Roy O. Disney were the founders of The Walt Disney Company. Their goal was “to make people happy,” which Walt Disney has done for 90 years. Originally starting off as an animation company, Walt Disney was determined to create a successful business. After two previous business failures, Walt Disney was confidence that this time around he had to stick to his originality and creativity. The creation of Mickey Mouse was an instant success. Walt Disney’s determination did not allow his to stop and even after the company’s growth began to decline during World War II Walt Disney pushed forward. He focused his energy on creating film and would eventually create a theme park, Disneyland. Disneyland turned out to be another huge success for Walt Disney. He developed an organizational culture “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people has continued to make the Walt Disney Company a success. Disney's organizational culture is built on innovation, creativity, community and optimism. The company is based on the very same culture and values as Walt Disney. It’s no surprise that the Disney employees share the same characteristics...
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...THE WALT DISNEY COMPANY Organizational Case Study Callie Unruh MGT6145 December 14, 2012 WALT DISNEY COMPANY It’s not just Disneyland! OUTLINE Introduction and Overview Internal Assessment External Assessment Strategy Implementation and Financing Conclusion MISSION AND VISION "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." INTERNAL ASSESSMENT FINANCES Ratio 2008 2007 Current Ratio 1.0 0.99 Gross Profit Margin 0.20 0.19 Return on Stockholder Equity 1.36 1.52 Sales 7% 5% ORGANIZATIONAL STRUCTURE Walt Disney Company Disney Consumer Products • • • • • • Disney Hard Lines Disney Soft Lines Disney Toys Disney Publishing Disney Press Disney Editions Studio Entertainment Walt Disney Pictures Miramax Films Buena Vista Home Entertainment • Buena Vista Theatrical Productions • Walt Disney Records • Buena Vista Records • Hollywood Records • Lyric Street Studios • Pixar Studios • • • Source: David, F (2011). Strategic Management. Parks and Resorts • • • • • • • Walt Disney World Disneyland Tokyo Disney Disneyland Paris Hong...
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...Organizational Commitment and Communication in Disney In 2005, Michael Eisner resigned from the Walt Disney Company. Eisner had an autocratic style and no communications which did not align with the beliefs of Disney. Bob Iger replaced him and had different methods and leadership ideas. Iger became the breath of fresh air that Disney needed to change Disney culture back to the organizational structures of Walt and Roy Disney (“From beast to beauty,” 2007). Leadership Disney demonstrates a charismatic leadership. Charismatic leadership is the ability to inspire and motivate the workforce to achieve high goals and levels of commitment to the company. The characteristics of a charismatic leader can be broken down into four components. The first is a vision. There is a common goal communicated towards bettering the company. The second is a personal risk. This type of leader is willing to take personal risks and put it all out there. They are also sensitive to the needs of others. Even though they are in a leadership position, they are concerned about others and are receptive to their needs. The last is unconventional behavior. Charismatic leaders will think outside the box and participate in activities that are “not normal.” There are also personality traits that are consistent with charismatic leaders. They are extroverted, demonstrate confidence in themselves and strives for achievement. They use their passions to create enthusiasm that draws in the workers and inspires them...
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...Recruitment at Walt Disney: Organizational Chart: In 1943, five years after it was founded and during the height of World War II, Walt Disney Studios put out an organization chart to explain how the company functioned. What’s fascinating is how it differs from org charts issued by most corporations. Typically, corporate org charts are hierarchical, with each operating division isolated into “silos” showing job titles according to reporting chain of command and ultimate authority. The CEO and SVPs get the higher positions and bigger boxes; the little boxes represent the expendable worker “bees.” The Disney org chart, on the other hand, is based on process, from the story idea through direction to the final release of the film. All of the staff positions are in the service of supporting this work flow. the Disney chart is showing an operational flow, not an org authority Structure at Walt Disney There are four main divisions to the Walt Disney Company. These divisions include media networks, parks and resorts, studio entertainment, and consumer products. The Walt Disney Company is united by a central CEO and President. He should ensure smooth relations and operations between the multitudes of branches that make up the Walt Disney Company. He should also be responsible for company public image. Disney's management is primarily split into two units. These units are Corporate and Business Units. Corporate management is management within the overall Walt Disney Company...
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...relation to the business operation and other several various factors of that affects the business conduct of chosen industry. The industry chosen by the writer is Hong Kong Disneyland (Disney, for brevity). Hong Kong Disneyland was a theme park built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd. (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. The author uses Disney as the subject of the paper as it is a new in the business industry. It has been conducting business since the year 2005, hence, assessment and analysis about the company is still few. This report will give a brief background about Disney. The analysis portion applying the different methods for strategic analysis in order to examine the remote and close environments of the subject company will follow the background. The paper will use some cultural theories in order to provide a comprehensive background as to the cross cultural awareness of the company with the culture of a state. BACKGROUND Hong Kong Disneyland is built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. It is the fifth (5th) Disneyland style Park, which located on a reclaimed area in Penny’s Bay, Lantau Island. According to Watts (2005), it was opened last September 12, 2005,...
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...Control Mechanism: Walt Disney Company Whitney Leung Tony Saludas Wendy Sanchez Jim Stickell MGT 330 Jack Land “The management function of monitoring performance and making needed changes” is control (Bateman). Control is the fourth and final function that completes the management process and will help guarantee success in an organization. This process will help management ensure that an organization’s will use all necessary resources to achieve their goals effectively and efficiently. The Walt Disney Company and their associated offices have continuously over the years committed to produce creative entertainment experiences made for every family across the world. Today, this major corporation is split into four different business segments in the following categories: media networks, parks and resorts, studio entertainment, and consumer products. (The Walt Disney Company) Since founded in 1923, The Walt Disney Company use control mechanism to maintain regulated guidelines and procedures to achieve their goals effectively and efficiently. This paper will examine, and compare and contrast four types of control mechanisms the Walt Disney Company used: (1) budgetary controls, (2) marketing control, (3) bureaucratic control cycle, and (4) management audits to determine the effectiveness of each by examining the positive and negative reactions to these controls in order to explain how these control mechanisms affect the four function of management. Budgetary...
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