Premium Essay

Walt Mart Case

In:

Submitted By Flor
Words 781
Pages 4
Wal-Mart‘s new profitable adventure is to launch Walt-Mart.com. The website will create additional value to the company by capitalizing on its existing clientele and demonstrating to them the rewards of shopping at Wal-Mart.com. The convenience of shopping at home at their own leisure rewards Walt-Mart existing buyers and attracts new ones by maximizing valuable time. It also reduces transactions cost and creates value by eliminating driving times, isle walking and annoyances like traffic and finding parking. To make the process easier, Walt-Mart’s website settings mirroring the actual stores’ design for effortless navigation and a pleasing aesthetic. Customers can buy the same quality products with additional savings on time and money. This strategy used by Walt-Mart.com builds an intangible value that makes the buyer feel in control, positions Walt-Mart.com as a new channel of distribution and helps passing the power to the buyer and not the seller. This psychological approach makes the buyer feel at ease, in control and more willing to visit the website more often due to convenience than actually going to the physical store. This leads to more purchases and increases revenues for Walt-Mart.
As stated by Walt-mart philosophy, “Save money; Live better.” Walt-mart’s image is of a company that helps save money for people to live better. This philosophy is carried out on Walt-Mart.com and creates additional value by taking advantage of the “Trust” their customers already have in their services and products. In addition, Walt-mart’s competitive prices challenge other leaders in the web like Amazon.com and it allows consumers to compare for better deals. Furthermore, Walt-Mart’s customers have an imbedded trust that is a hard shield to break that leads their customers to almost blindly preferring Walt-Mart over other competitors. Walt-Mart will capture a lot of value

Similar Documents

Free Essay

Estrategia de Negociacion Y Analisis Del Articulo

...impacto n la vida de una persona. A la hora de negociar es muy importante escoger bien la estrategia que se utilizara y así lograr una negociación exitosa. Negociación entre Sarah Talley y las tiendas Wal-Mart Los propietarios de pequeñas empresas desean negociar con las empresas Wal-Mart para poder obtener un contrato donde se puedan intercambiar beneficios. Es necesario que ambos comerciantes puedan quedar satisfechos y de esta forma llegar a un buen negocio. Las pequeñas empresas desean obtener un contrato para poder vender su mercancía. Cuando se trata de grandes cadenas de tiendas como wal-mart, los beneficios terminan favoreciéndoles a las grandes empresas y a su vez los pequeños comerciantes terminan aceptando un contrato donde se ven afectados hasta el punto que pueden perder su negocio por perdidas. Según el articulo “ las negociaciones con Wal-Mart” Hanna J. (2008) Sarah Talley entra en una negociación para lograr vender a Wal-Mart, calabazas y sandías. Al Walt-Mart ser un minorista importante este entre en duras negociaciones co las pequeñas empresas para poder mantener sus precios mas bajos. La intención de Sarah es lograr coseguir un contrato con ellos. En la estrategia que Sarah adoptó esta en conseguir una comprensión prospectiva , de acuerdo a Walt-Mart sería beneficioso para la organización. Si se reducen los costos se...

Words: 741 - Pages: 3

Premium Essay

Business of Baseball

...Jose Zamora MGT 307-02, #3938 September 16, 2014 Case Analysis 1: A Better Tomorrow 1. How can TOMS balance being socially responsible and being focused on profits? “Social Responsibility is a business’s intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society” (Robbins & Coulter, p. 131). Any business that performs this type of societal concern, aims its purpose to noble causes that helps to construct a better world. They not only focus in the economic and legal areas like most businesses do; they extend their target to those who are really in need. Specifically, TOMS balances being socially responsible and being focused on profits by doing several activities. For one thing, a business that implements social responsibility makes sure that its employees acquire and apply the same philosophy of the company while working. In fact, such philosophy must be predominant throughout the entire company and abroad. Also, the environment of the business with social responsibility is different from those who do not have social responsibility. To demonstrate, a business with social responsibility takes care of its employees, installations, materials used, and processes. In such a way, they avoid accidents and promote harmony, safety, and quality. As a result, the business saves precious time, costs, and money which then are necessary to increase its profits. In addition, a business with social responsibility creates...

Words: 923 - Pages: 4

Premium Essay

R5 Growth Firm

...Building a Visionary Company James C. Collins Jerry I. Porras Above all, there was the ability to build and build and build—never stopping, never looking back, never finishing—the institution.... In the last analysis, Walt Disney's greatest aeation was Walt Disney [the company]. —Richard Schickel, The Disney Version' I have concentrated all along on building the finest retailing company that we possibly could. Period. Creating a huge personal fortune was never particularly a goal of mine. —Sam Walton, Founder, Wal-Mart^ magine you met a remarkable person who could look at the sun or stars at any time of day or night and state the exact time and date: "It's April 23, 1401, 2:36 A.M., and 12 seconds." This person would be an amazing time teller, and we'd probably revere that person for the ability to tell time. But wouldn't that person be even more amazing if, instead of telling the time, he or she built a clock that could tell the time forever, even after he or she was dead and gone?' Having a great idea or being a charismatic visionary leader is "time telling"; building a company that can prosper far beyond the presence of any single leader and through multiple product life cycles is "clock building." The builders of visionary companies tend to be clock builders, not time tellers. They concentrate primarily on building an organization—building a ticking clock— From 6u/;t to Last by James C. Collins and Jerry I. Porras. Copyright © 1994 by James C. Collins and Jerry...

Words: 10154 - Pages: 41

Free Essay

Prescott Furniture

...customers of the Prescott Furniture Company. You must import your Precision Tree into a Word document that contains the NSU/SBE front page. Be sure to explain what you did to solve this problem, and explain what a decision tree is and what the solution is for each of the various branches. There is a maximum of 7 extra credit points available for this opportunity. The Problem Walt (Hutch) Woods is the owner and main furniture maker at the Prescott Furniture Company (located just behind the K-Mart on route 52) in Prescott Florida. The company has been in business for over 15 years producing some of the finest examples of curio cabinets available in the Southeast US. Hutch makes two sizes of cabinets; the regular size is about 10 inches smaller in width than the large size cabinet seen on the right. The company uses only three types of woods, Miami Dade Pine, pecan, and red cherry to make their cabinets. The Miami Dade Pine is only finished in natural wood, but the pecan and red cherry woods can be finished in either a matte finish or a glossy finish which both cost the same. Walt (Little Hutch) Woods Walt’s son, Little Hutch, is a senior at Prescott High School where he has been taking as many business courses and wood working classes as he can. Because he is planning on graduating at the end of this semester, his dad hopes that he will continue his studies at PCCC and work part-time at his furniture shop. In order...

Words: 704 - Pages: 3

Free Essay

Organization Paper

...Introduction How Wal-Mart use the Organization Function of Management Organizing is one of the basic functions of management, which fallow the planning function of management. According Management Study Guide (1998-2009), in the organization, function is where takes place the synchronization and combinations of the organization physical, financial, and human resources. Wal-Mart recognizes the importance of its physical assets, monetary, human resources, and technology and had used them in to become the world largest retail stores. Wal-Mart management could use the organization function of management effectively by combining its resources to maximize its full potential. Wal-Mart After traveling around the nation Sam Walton realized that the nation was in need a new type of retail store. Trusting in his vision with his wife Sam gather the money necessary to open the first Wal-Mart in Rogers, Arkansas in 1962. as the time went by Sam Walton was only able to have 15 stores in 1972; however after Wal-Mart when public by the end of the decade Sam already own 276 stores in 11 different states. By 1989 Sam own more than 1, 400 Wal-Mart and was making over $ one billion in profits. In the present is Wal-Mart in 14 different countries and is making over $ 26 billion revenues while employing around 2.1 million people. The only way in which Wal-Mart could do this is by organizing its...

Words: 1191 - Pages: 5

Premium Essay

Walmart V Samara

...Court Case titled Wal-Mart Stores, Inc. v. Samara Brothers, Inc. Lee Dupree Prof. Michael Hanners LEG 565 Commercial Law 08/08/12 Before the Case Ultimately, the goal of trade dress protection has always been to prevent other manufacturers from making one product look like another, therefore deceiving unaware consumers into purchasing goods from the wrong manufacturer. By the end of the 1990s, courts also began to protect product shapes and packaging. The broad label of unfair competition supplied product packaging and shapes with legal protection, known as trade dress. Trade dress was meant to make it easier for consumers to differentiate products by their dress and associate a product and its manufacturer with the dress as well. By default, this protection extended to protect the producer’s investment in the advertising and promotion of the product, and also allowed producers to sue on behalf of consumers who would have a difficult time bringing suit based on their confusion. Samara Brothers, Inc. designs and produces clothing for children and the most profitable part of its business was spring and summer one piece outfits that display items such as hearts or flowers. In 1995, Wal-Mart Stores, Inc. contacted one of its suppliers, Judy-Phillipine, Inc. and contracted them to produce an entire line of children’s clothing patterned after photographs of Samara clothes. (It should be noted that Judy-Phillipe, Inc. supplied the clothing line to K-Mart, Caldor...

Words: 1637 - Pages: 7

Premium Essay

Disaster in Bangladesh

...Question #2 Economically, who benefits when retailers in Europe and the United Sates source textiles from low-wage countries such as Bangladesh?  Who might lose?  Do the gains outweigh the losses? * Economically, when retailers in the U.S. and Europe source textiles from low-wage countries such as Bangladesh, many parties benefit. Some of the biggest retailers such Wal-Mart or Kmart benefit a lot by having better profit margins. Costs of goods are relatively low which allow them more room to offer lower prices in goods and services. Customers benefit from this as well because prices are lower which mean they are more affordable. Another party that benefit also is low income countries in job creation and in economic. * In contrast, developed countries find disadvantages because fewer resources cause job loss in the employment market. Even though customers are able to get these items at a cheaper price, they find disadvantages in the end quality of the product. The quality of these product decline as resources are limited. * I think the gains outweigh the losses because it allows low income countries to develop and improve their standard of living. Question #3 What are the causes of the weak safety record of the Bangladesh garment industry?  Do Western companies that import garments from Bangladesh bear any responsibility for what happened at the Rana Plaza and other workplace accidents? * I think the government is the cause of the weak safety record of the...

Words: 864 - Pages: 4

Premium Essay

Walt Disney Case Analysis

...DISNEY CASE PREPARED BY RYAN MENZIES September 29, 2013 FOR OL 421 STRATEGIC MANAGEMENT AND POLICY INTRODUCTION: The Walt Disney Corporation was founded on October 16, 1923 by brothers Walt and Roy Disney. They were primarily an animation studio before expanding their operations to include other ventures. The company became publicly traded on May 6, 1991 on the Dow Jones Industrial Average. The company has come under some criticism for its productions, which are mainly targeted towards children, for having overt sexual references hidden among them. Other accusations made toward the company include human rights violations for its various employees that manufacture millions of the products the company sells in its stores and theme parks. Despite some of these negative occurrences, the company brought in over $42 billion in revenue in 2012 and also employs almost 200,000 people. CURRENT MISSION, GOALS, AND STRATEGY: Walt Disney Corporation has one of the most diverse venture portfolio of any company today. They own production studios, theme parks, television networks, radio stations, retail establishments and other things in all corners of the globe. The company maintains what can be considered as “modest” goals for themselves, which is to continue the Disney brand around the world, with a strong emphasis on the Asian market, which is not as strong as the company would like. EXTERNAL ANALYSIS: See attached EFEM Disney is a moderate company externally...

Words: 1120 - Pages: 5

Premium Essay

Internationalization of Operation by Walt Disney Company

...studies of cultural differences, dimensions and attitudes have began to take place and different scientists and observers started coming out with their own set of discoveries and observations (McGregor, 2004). The main reason behind cultural difference and dimensions started when workers of different countries started working together on unified projects and conflicts started arising between the people of different races and culture (Kotler, 2008). Keeping in view of such situations, Dutch Sociologist Gerard Hofstede came up with a study named as Geert Hofstede’s Cultural Dimensions in which he laid stress upon five aspects naming Power Distance Index, Individualism, Masculinity, Uncertainty avoidance index and Long term Orientation. The case study in this paper focuses more towards the cultural difference between employees of Disneyland that are located in different countries. Using Hofstede’s 4 culture dimension, highlighting main cultural differences between United States and France: Disneyland is an American Idea of a theme park which serves as a recreational place for children and families. This theme park originally started from Anaheim, California (United States) and later on after receiving massive response from visitors all around the globe, the directors of the company started off with opening similar type of theme parks with the same name of Disneyland in Orlando (US), Tokyo (Japan) and at Marne-la-Vallee (France). Although Disneyland did not find much difficulties...

Words: 7140 - Pages: 29

Premium Essay

Netflix

...Netflix is the leading movie and television streaming company which was established in 2007. Netflix began as a disc rental company which offered door to door movie rentals at a monthly rate. The company also began a video streaming service which consumers pay a monthly subscription fee to access thousands of movies and television shows at a low rate of $7.99 per month. This allows the user to watch at anytime, anywhere with an internet access point and a viewing device, to stream as many movies or videos as they like. Netflix has negotiated terms with networks managing titles to either receive a profit of each title or a cut from subscription fees. How strong are the competitive forces in the movie rental marketplace? Do a fiveforces analysis to support your answer. The competitive forces in the movie rental marketplace are not very strong. Netflix’s major competitor is actually just RedBox. Most people would think Blockbuster Express kiosks would be a serious competitor, but actually Blockbuster Express (not related to Blockbuster LLC or Blockbuster stores) is operated by RedBox. According to NPD Group, a market research company, overall disc rentals was down in 2011, but it still managed be the top source of movie media in homes with 62 percent of transactions being disc transactions. At its peak, Blockbuster had operated approximately 9,000 stores, they are now operating approximately 900 stores worldwide. RedBox, a recent competitor, operates approximately 42,000 kiosks....

Words: 2026 - Pages: 9

Premium Essay

Stop

...and second-home owners, results in a growing sales potential for many retailers. A retailer could grow in such a venue without having to take sales away from competitor. Just the opposite would occur in areas such as Mansfield and Youngstown, Ohio, which are experiencing a counting economic slump. A retailer must always be on the offensive by studying the changing competitive environment, especially its local competition, and differentiating itself from that competition. Only by creating a differential advantage that is extremely difficult to copy in terms of time and money can retailer hope for continued success. Prime examples of such differentiation are category killers, such as The Home Depot and Lowe’s, with their large selection; Wal-Mart, whose technologically advanced distribution system results in significantly lower operating costs than its competitors; Target, with a more fashionable and contemporary merchandise assortment and a more colorful and softer store atmosphere than other mass merchandise discounters; Amazon, with its significant...

Words: 2722 - Pages: 11

Premium Essay

Jessica

...basic administrative problems in business and industry. The course will address global, technological, ethical, social, environmental, political, demographic, and legal issues in strategic decision making. METHODOLOGY: Lecture, cases, and a business simulation will be used in the class LEARNING OUTCOMES: The student will be able to: A) identify, explain, and demonstrate the general concepts, principles and terminology of management through active class discussions; develop a strategic problem solving approach via the Strategic Audit through class discussions of cases; B) develop oral and written skills through written tests, class discussions, and case assignments; C) integrate the various disciplines of management, marketing, finance, accounting, and other sub-disciplines through their application in case situations: and D) Present current events in business and evaluate and discuss them in accordance with management concepts. CLASS ATTENDANCE: In order to get the maximum benefit from Management Problems, you must read the assigned materials prior to the class meetings so that we can jointly and actively participate in the class discussions. THIS IS CRUCIAL FOR A CLASS SUCH AS THIS ONE WHICH FOCUSES ON CASE ANALYSIS. In that...

Words: 1362 - Pages: 6

Premium Essay

Corporate Responsibility

...Corporate Responsibility Adrian Pennie Grantham University The government have their agencies set up to ensure that family members who cannot provide the healthy eating habits for their children, are provided these products to enable a healthy standard of living. The welfare system which is guided by the Health Agencies for Government's strategy for health along with parental concerns are the main ones who should share the responsibility for the health and welfare of our young children. Good health begins with what we do and do not put into our bodies. It is very natural for us to consider taste, appearance, cost and convenience when we purchase food but do you also consider what nutritional value or harmful additives it may contain? Since when does the responsibility to ensure that your children have a proper diet lies in the hands of the fast food industries. If the parents observes that their daughters Jazlyn Bradley and Ashley Pelman were showing signs of serious obesity, then it was their responsibility to ensure their kids eat right and exercise. These parents can’t simply be taking their children to the same place to eat the same mean with no exercise and expect things to be different. It is said that, ”insanity is doing the same thing every time but expecting different results. The message is very clear that we have to take a look at our personal responsibility in this situation. What we eat and what we feed our children is the choice of the parents and the individual...

Words: 1022 - Pages: 5

Premium Essay

Walmart

...Organizational Background - Summary of company’s history, vision, mission, growth, development, and core competencies ORGANIZATIONAL BACKGROUND – Upon completion of his military service, Sam Walton opened a five-and dime store in 1945 in Bentonville, Arkansas (Wal-Mart, 2016). Sam was successful and inspired in his first venture and was driven to focus on consumers and providing value, Sam opened his first Wal-Mart store in 1962 in Rogers, Arkansas. By 1967, 24 Wal-Mart stores had opened. Sam’s vision was to “save people money so they could live better”, his core value was that of respect, for customers, employees and suppliers (Ghazzawi, Palladini & Martinelli-Lee, 2014) and this continues to be the mission and values of Walmart today. Since the opening of the first store in 1962, Wal-Mart has grown to 11,500 stores, operating in all fifty states, as well as 28 countries, under 72 banners and e-commerce, and employees 2.2 million people and weekly services 260 million customers and members. The Wal-Mart, Incorporated consists of four operating divisions Wal-Mart U.S., Walmart International. Sam’s Club and Global e-Commerce (Wal-Mart, 2016). Analysis of Management Functions: Planning. Based on what you have learned through your research, how would you characterize conditions in the planning environment? What types of problems does the organization face (e.g., structured, unstructured), and to what extent should the organizations decisions be programmed or nonprogrammed...

Words: 4659 - Pages: 19

Premium Essay

Capstone Assignment 4

...Assignment #4 Me’Shaw A. Taylor HwangJi Lu BUS499 8/24/12 For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion. The merger I choose to research was the acquisition of Pixar by Disney. The merger between Disney and Pixar was a very successful one. They worked together in the past and their contract was running out after the release of Cars. This was the perfect opportunity and sensible move for these two companies to merge. The merger would allow the companies to work together conveniently. This merger was very rewarding allowing the company to put out very successful movies such as WALL-E, Up, and Bolt. They both have high expectations including plans for twice-yearly films. This was not possible before the merger. Disney has been able to give Pixar a boost in the field of advertising, marketing plugs, and merchandising. Disney is the best in the business when it comes to marketing to children. Disney spent $ 7.4 billion to acquire Pixar from Apple’s head Steve Jobs (Monica, 2006). The strategy behind this merger is to continue creating innovative stories, characters, and films that pleases viewers worldwide (Monica, 2006). The acquisition improved Disney’s animation which helps stimulates its growth throughout its businesses. This was a very smart...

Words: 1322 - Pages: 6