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1. With reference to the case study, summarise the relationship between goals, objectives and policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance.

The main goal of the Scotia Airway is to expand its business as international airline. So, it sets some objectives to support this goal. The first objective is that the international flights of the Scotia Airway to use only custom built wide bodied aircraft and would not offer the economy class travel. The second objective of the Scotia Airways has been able to retain the same management teams which were brought to the business in 1996. The third objective is the ambitious programme for expansion over the next 5 years to include long haul destinations. All of these objectives are complied with SMART criteria. SMART means that S – Specific, M- measurable, A – attainable, R – relevant and T- time bound. Scotia Airways retains the same management team form 1996 so that to be retain the working relationships between staff and management team. To retain the management team and to retain the working relationship are relevant to each other. For third objective, it express year particularly, it is measurable because it has term expression. It can be attainable to fly for the long destination. As depicted over, it will probably be international airline. Along these lines, to fly the whole deal destination is significant and to accomplish this target they set 5 years. Thus, it has time bounded. Scotia Airway provides clear and effective policies to support its objectives progress. The policy is “the essential restructuring that will be required to ensure the business remains viable". If the goal is change, the policies of the management have to change. In this changing, the employees worry that the culture. Then, the airline has to explain that they will

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