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Warby Parker Case Analysis

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Submitted By Cewvf22
Words 723
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Cheree Edwards
Phillip Gonsher
Intro to ENT 215
4 Oct 2012

Warby Parker Case Analysis

Analyzing and evaluating Warby Parker:
The overall concept of Warby Parker Is basically making designer glasses affordable. Also, Warby Parker was designed to cater to the consumers who buy designer glasses, whether It be for style, fashion, and/or a necessity. The business model of Warby Parker seems very sustainable, seeing as In this generation fashion trends speaks louder than personal needs (in my opinion). I believe today's generation feels a need to keep up with what's new,in some cases no matter the costs, which Is one reason why I feel this Is a sustainable business. In addition, I think that the founders of this company did very well In the constructing of the business model. In my opinion I feel like they wanted to make the customer feel In total control, what with being able to try on the glasses In the comforts of their home and ship them back with no charge, this to me Is customer service gold. When a company can make the customer feel like VIP, their customer loyalty tends to help the company thrive. However, I do think that If a company Is too lenient with consumers then that could lead to a downfall within the company. But overall I really think that this Is an awesome venture. Even down to the time they take training the employees, In order to enable them to extend the best customer service. It makes me feel great when a company makes Its employees feel like they are apart of something excellent, and It Is another plus when there Is room for growth and development within the company.

Identifying the Issues and problems:
As mentioned before the Warby Parker business was designed to cater to the consumers needs and wants, but my hang up Is, how did the founders get so lucky? Even with the need for prescription glasses has Increased, how

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