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Warehouse- Logistic Real Estate

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Submitted By jerryctwu
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In order to design a market study for a real estate development project, here we should apply two of the most important fundamental concepts in any real estate developments, which are: (1) it is better to have a use and looking for a site, rather than having a site to look for a use, and (2) the four factors that one must control in any real estate development projects: land, capital, tenant, and knowledge. Base on the above-mentioned two concepts, the following content would be designed to provide a full-scope yet brief analysis of how a market study may be advised to a developer who is interested for an industrial development project, specifically on the product type of warehouse and distribution center. The structure of this analysis will be arranged in the following sequence: (1) the use for a site, (2) the necessary fieldwork to be conducted, (3) data collection and illustration of maps and tables, and (5) concluded findings. As the product type chosen for this market study is an industrial project in warehouse and distribution center, the purpose and business idea for profit generation comes from providing storage space of logistics function serving both retail and online shopping consumers in the regional and local areas. The idea is that even in a slowdown economy and the ever changing of consumer behavior shifting from physical retail stores to online shopping; the logistics function is a necessity for any tangible goods transaction other than fixed assets, and thus the target buyers and/or tenants are logistics business, wholesalers, and/or certain online consumer goods business. The size of the project may be decided depending on the trade area, it may be as small as a few buildings clustered to be a warehouse center to sustain the local business logistics needs, or it can be designed to be a main regional distribution center in the size of an entire

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