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Waste Management Inc

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Submitted By justinea
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Waste management corporations has been successful in the pass, however now faces a high level of uncertainty in regards to future profits due to the social-culture environment of the company consumers. Waste management is currently facing a critical moment for both their internal and external environment, and their next business decision could either result in the company failing to remain a major competitor in their industry or using the shareholder’s shift as an opportunity to restore their company operations.
First and foremost, besides their current issue, Waste management corporations have excelled in a few key areas of their business. They have done a great job in finding a niche in the market that they can capitalize on, waste disposal. They have also succeeded in capitalizing their brand and service enough to garner a strong global presence. Waste management has also acquired a massive amount of land, which, if used well can be a big advantage for the company. Upon from excelling in those key areas, the missed one component which is that they failed to identify the shift in the socio-cultural environment with their consumers. They could have noticed these trends if they performed an trend analysis eon their costumers
Consumers are one of their main stakeholders because their opinions have a big impact on the well being of the company. Waste Management has been dominating their market for so long that management missed critical timing of trends in the environments. The cause of Waste Management’s internal environment issues arose from the culture and decentralized management. They overlooked the consumer’s preference for a friendly means of handling waste. Moving forwards from this issue, Waste Management can now fix this issue by implementing a consistent environmental scanning

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