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Watch

In: Other Topics

Submitted By TrueMisfitt
Words 273
Pages 2
Movado Watch
Saint Cloud High School
2000 Bulldog Lane
Saint Cloud, FL, 34769
Tatiana Jackson
December 19, 2013

Table of Contents

I. Executive Summary -----------------------------------1 II. Introduction ---------------------------------------------2 III. Business History, Structure and Organization ------3 IV. Knowledge of Product --------------------------------- V. Selling Process and Support Activities VI. Promotional Techniques VII. Bibliography VIII. Appendix

Executive Summary

Movado was founded in 1881. Since then these watches have upgraded in different ways such as, wrist bands, clock designs, dial variations, etc. Movado sells wrist watches, cuff watches, and digital watches. There are over 30 collections. In the more recent years Movado has become more involved with technology in watches by adding high-intensity hues to certain collections of watches. Movado also has several celebrities,
Kerry Washington, Derek Jeter, Wynton Marsalis, and Lily
Collins as brand ambassadors. Recognized for their artistry and innovation, Movado watches are in the collections of more than twenty prominent museums worldwide.

1

Introduction

My name is Tatiana Jackson I have decided to research Movado for my merchandise project. Movado is a watch company that was founded in 1881 and is still present today. I am interested in researching this product because I am extremely fascinated with watches and their features. My reasoning for researching this product is because my teacher Mr. Garber has assigned it. This project is a minimum of ten pages and should follow the specific criteria that was assigned to us in class.

2
Business History, Structure, and Organization

Movado was first founded in 1881 by Achilles Ditesheim in a small workshop in

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