...Measuring Cup •4 Spray Bottles •Water •1 crackers/biscuits •1 Chopping Board •1 Knife •5 Containers •1 pair of gloves •1 Pitcher •1 clothe •1 facemask Procedure In gathering Makabuhay stems and Chili Peppers (Sili), use knife to cut down some of it, remove the leaves, put Makabuhay stems in chopping board and put some chili peppers in blender. In collecting ants, use some food like rice to bait and to attract ants (insect) in the containers. When done collecting Makabuhay stems, Chili Peppers, and ants… we can go now in the procedure of doing the insecticide sprayer, in doing it first preparing for the Chili extract. Collect enough hot chili at least ½ kg. blend them with the blender. After the juice is extracted, add 25ml of water. Filter the chili extracts with filter paper and out it in a bottle or pitcher and set aside of it now, preparing for the Makabuhay extract. Collect some 300g Makabuhay stems. Chopped it into small pieces and then pound it with a mortar and pestle. Soak the pounded stem in 25ml water for 25 minutes. Take the stems out of the container and extract the juice. Mix the chili and Makabuhay extract in the pitcher. After all these, put the mixed Makabuhay and Chili Pepper in the spray bottle. (NOTE: If you have no filter paper you can use cloth as an alternative of it. To avoid being exposed to the solution, use gloves and masks) DataGathering The data for this research were collected using a survey questionnaire. The survey was created using...
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...CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER Submitted in partial fulfillment for the requirement of the degree of BACHELOR OF BUSINESS MANAGEMENT BY B.SHARATH BABU (Regd No.10625031) Under the guidance of Dr. K.Visweswara Reddy M.A., N.ET.,Ph.D.(MBA) LECTURER IN COMMERCE DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT [pic] St. Joseph’s Degree College Kurnool Affiliated to SRI KRISHNADEVARAYA UNIVERSITY ANATHAPUR 2011-2012 St. JOSEPH’S DEGREE COLLEGE, KURNOOL CERTIFICATE This is certify that this is the Bonafide Project work entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER” carried by Mr. B.Sharath Babu. Register No.10625031 for the year 2011-12 in partial fulfillment of the Requirement of the award of degree of Bachelor of Business Management of Sri Krishnadevaraya University, Anantapur. Principal Project Guide Examiners PROJECT GUIDE CERTIFICATE Mr. B.SHARATH BABU a student of final B.B.M of St.Joseph’s Degree College, KurnooL. In partial fulfillment for the award of degree of Bachelor of Business Management has done her project entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER”. All the details collected and furnished by her are true...
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... Whether it is hot or cool and in any Festival? - No talk we need soft drinks. It seems that it is a part of daily life. Truly, the demand of soft drinks is increasing in such a pace that it is an alternative to drinking water. Fashionable, refreshing or unhealthy whatever it is Partex group has brought RC cola in Bangladesh. At present, RC Cola is very much accepted drink item in our country. Within a short time this product has ensured its position both in urban and rural area. Yes, here and there, blank pots of different beverages are a continuous view and we also reuse it for different purposes. However several global trends are affecting consumer behavior like growing concern over energy conservation, emphasis on basic brand attributes, increased desire to buy green, interest in big ticket green products, attention to packaging etc. For sustainable marketing activities a firm must invest a lot in research and development activities. Both the people of urban and rural areas are giving RC cols much money, but are RC cola taking the healthy and environment friendly factors in consideration? RC cola claims that they are real sustainable marketer. The whole report will justify their beliefs. The project Paper of "Green Marketing - Market Acceptability of RC Cola's Green Claim" has been oriented as an academic requirement for the Bachelor of Business Administration (BBA) degree from the University of Dhaka. Ali Mohammad Kawser, Lecturer, Department...
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...MUM Drinking Water 1 Group Members (MKT 465.Section-10) Name ID Farjana Akter Pinki 1210749030 Nowrin Binta Ali 1310137030 Abdul kuddus Ratan 1230100030 Sumayea Mahjabin Sivana 1310055630 A.K.M.Mustansir Billah Fuad 1211236030 Prepared For Israt Jahan Linda (IJL) LECTURER NORTH SOUTH UNIVERSITY DATE: 4th December, 2015 2 Serial No Content 01 Introduction, Brand audit objectives, scope, and approach 02 Background about the brand (self-analysis) 03 Background about the industry 04 Consumer analysis 05 Brand inventory 06 Elements, current marketing programs 07 POPs, PODs 08 Branding strategies 09 Brand portfolio analysis 10 Competitors’ brand inventory 11 SWOT analysis 12 Brand exploratory 13 Brand associations, Mental Map 14 Brand positioning analysis 15 Consumer perceptions analysis (vs. competition 16 The Customer-based Brand Equity Pyramid (CBBE) 17 Summary of competitor analysis 18 Brand equity evaluation 19 Strategic brand management recommendations and 20 conclusion 3 A brand audit is a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of the brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments. A brand audit is effectively...
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...Vincor: Project Twist Report Feb 13, 2014 Karen Stanley, Olivia Pratile, Alexandra Carlow, Caitlin Tizzard, Lorena Reyes Table of Contents Company History Case Background Key Issues and Decisions Market Characteristics Competitive Landscape Analyses SWOT Analysis PEST Analysis Porter’s Five Forces Challenges Case Synopsis Alternative Recommendations Final Recommendation Epilogue Company History Vincor’s history can be traced back to 1874 with the establishment of the Niagara Falls Wine Company, founded by Thomas Bright and Francis Shirriff. Over the years, a number of Ontariobased wineries were established, eventually amalgamating into three large companies. In 1993, these companies; Cartier, Inniskillin and T. J. Bright, merged together to form Vincor. As of 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. Case Background Vincor: Project Twist details the decisions that Vincor’s marketing team had to make in order to create a new alcoholic beverage to bring to the market. This task was challenging due the fact that “what’s trendy today may not be trendy two years from now,” as stated by Vincor’s marketing manager Kelly Kretz. Key Issues and Decisions The key issue in this case was coming up with a concept for a new alcoholic beverage product. Decisions to be made in regard to the product included: product characteristics, positioning, target market, branding, packaging and distribution strategy, pricing...
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...TO KNOW ATTITUDE OF CUSTOMER TOWARDS PACKAGED DRINKING WATER A dissertation submitted to UKA TARSADIA UNIVERSITY in Partial Fulfilment of the Requirements for the Degree of Master of Business Administration in Winter Project By Krushna D. Patel (201204100710010) Guided by Dr. Jitesh Parmar Teaching Assistant Shrimad Rajchandra Institute of Management & Computer Application Uka Tarsadia University, Bardoli, Surat. April-2014 TABLE OF CONTENTS Chapter No. | Particulars | Page Nos. | - | Certificate | | - | Declaration | | - | Acknowledgements | | - | Executive Summary | | - | List of Tables | | - | List of Charts | | 1 | Introduction | | 2 | Literature Review | | 3 | Objectives and Research Methodology | | 4 | Data Interpretation and Analysis | | 5 | Findings | | 6 | Conclusion | | 7 | Recommendations | | 8 | References | | - | ANNEXURES | | LIST OF TABLES Table No. | Title of Table | Page No. | Table 1 | Aware about Packaged drinking water | 16 | Table 2 | I think packaged drinking water protect my health | | Table 3 | I am aware about the type of water that is there in packaged | | Table 4 | I think packaged drinking water taste is better than any other source of water | | Table5 | I am aware about reuses of packaged drinking water | | Table6 | Please indicate below your behavior for following statements:- Group Statistics | | Table7 | Please indicate...
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...Vincor: Project Twist Report Feb 13, 2014 Karen Stanley, Olivia Pratile, Alexandra Carlow, Caitlin Tizzard, Lorena Reyes Table of Contents Company History Case Background Key Issues and Decisions Market Characteristics Competitive Landscape Analyses SWOT Analysis PEST Analysis Porter’s Five Forces Challenges Case Synopsis Alternative Recommendations Final Recommendation Epilogue Company History Vincor’s history can be traced back to 1874 with the establishment of the Niagara Falls Wine Company, founded by Thomas Bright and Francis Shirriff. Over the years, a number of Ontariobased wineries were established, eventually amalgamating into three large companies. In 1993, these companies; Cartier, Inniskillin and T. J. Bright, merged together to form Vincor. As of 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. Case Background Vincor: Project Twist details the decisions that Vincor’s marketing team had to make in order to create a new alcoholic beverage to bring to the market. This task was challenging due the fact that “what’s trendy today may not be trendy two years from now,” as stated by Vincor’s marketing manager Kelly Kretz. Key Issues and Decisions The key issue in this case was coming up with a concept for a new alcoholic beverage product. Decisions to be made in regard to the product included: product characteristics, positioning, target market, branding, packaging and distribution strategy, pricing...
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...Student Perception & Behavior Towards Sustainability: Results of A Campus Survey Heather Sadusky Florida State University, hms10@my.fsu.edu Follow this and additional works at: http://diginole.lib.fsu.edu/uhm Recommended Citation Sadusky, Heather, "College Student Perception & Behavior Towards Sustainability: Results of A Campus Survey" (2014). Honors Theses. Paper 354. http://diginole.lib.fsu.edu/uhm/354 This Open Access Honors Thesis is brought to you for free and open access by the Division of Undergraduate Studies at DigiNole Commons. It has been accepted for inclusion in Honors Theses by an authorized administrator of DigiNole Commons. For more information, please contact libir@fsu.edu. THE FLORIDA STATE UNIVERSITY COLLEGE OF SOCIAL SCIENCES COLLEGE STUDENT PERCEPTION & BEHAVIOR TOWARDS SUSTAINABILITY: RESULTS OF A CAMPUS SURVEY By HEATHER SADUSKY A Thesis submitted to the Department of Geography in partial fulfillment of the requirements for graduation with Honors in the Major Degree Awarded: Spring, 2014 The members of the Defense Committee approve the thesis of Heather Sadusky, defended on April 18, 2014. Dr. Tingting Zhao Thesis Director Dr. Richard Feiock Outside Committee Member Dr. Jay Baker Committee Member Elizabeth Swiman Committee Member 2 College Student Perception & Behavior Towards Sustainability: Results of A Campus Survey Abstract: Today’s world of rapid change has yielded a multitude of modern...
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...[pic] |Particular | |Page No | |Introduction To The Report |: |7 | |Royal Crown Cola History |: |8 | |The Partex Beverage Ltd |: |8 | |Mission Of The Partex Beverage Ltd |: |9 | |Vission Of The Partex Beverage Ltd |: |10 | |Objective of The Partex Beverage Ltd |: |10 | |Market share of Partex Beverage Ltd |: |12 | |Environmental Concern |: |12 | |The portfolio Matrix |: |14 | |Major Competitors |: |14 | |Marketing Process |: |16 | |Marketing...
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............................... 7 COMPETITION ............................................................................................................................8 CHANNEL....................................................................................................................................10 CONSUMER ................................................................................................................................11 PILOT STUDY ............................................................................................................................. 11 BLIND TEST ............................................................................................................................... 12 CONSUMER SURVEY...
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...Design User Awareness on Garbage Sorting at Home (3) ICT703 HUMAN CENTERED INFORMATICS Project Name: Design User Awareness on Garbage Sorting at Home PREPARED FOR: DR AFDALLYNA F. HARUN PREPARED BY: ANIS SAHIRA BINTI RODZMAN (2015476402) C770P1T Anis Sahira (2015476402) 1 10/10/2015 Design User Awareness on Garbage Sorting at Home (3) DESIGN USER AWARENESS ON GARBAGE SORTING AT HOME ABSTRACT Sorting garbage is a hot topic in our country as it become compulsory to people to sort their garbage at home started from 1 September 2015. Garbage sorting is the way to reduce the amount of solid waste to be compose at land fill and take so many year to decompose; because it contributes to environmental protection. Therefore, it is important for us to support our government and give new ideas in order to help Malaysia clean country. This work is about to study about what is garbage sorting and study about previous and current method use by Malaysia to sort garbage Based on this, we introduce the new idea to design user awareness on garbage sorting such as games, introduce garbage sorting through media social, garbage sorting notice or instruction at product packaging and compose song about garbage sorting. This new idea can be a platform to enhance the current system in Malaysia INTRODUCTION Heading towards a developed nation by 2020, Malaysia needs to implement strategies and effective initiatives to...
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...*Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic] CHAPTER-I INTRODUCTION A soft drink is a beverage, often carbonated, that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda,pop, tonic,or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate,hot tea, coffe, milk,tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners SCOPE OF PROJECT 1. Detailed study of the non carbonated soft drinks industry...
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...Table of Contents Introduction 3 Description 3 Segments 3 Caveats 4 Socio-Economic 4 Relevant Governmental or Environmental Factors, etc. 4 Economic Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8 Access to Inputs 8 Proprietary Low Cost Production 8 Brand Identity 9 Access to Distribution 9 Expected Retaliation 9 Conclusion 10 Suppliers 10 Supplier concentration 10 Presence of Substitute Inputs 11 Differentiation of Inputs 12 Importance of Volume to Supplier 13 Impact of Input on Cost or Differentiation 13 Threat of Backward or Forward Integration 13 Access to Capital 14 Access to Labor 14 Summary of Suppliers 14 Buyers 15 Buyer Concentration versus Industry Concentration 15 Buyer Volume 15 Buyer Switching Cost 15 Buyer Information 16 Threat of Backward Integration 16 Pull Through 16 Brand Identity of Buyers 17 Price Sensitivity 17 Impact on Quality and Performance 17 Substitute Products 18 Relative price/performance relationship of Substitutes 18 Buyer Propensity to Substitute 18 Rivalry 18 Industry Growth Rate 20 Fixed Costs 21 Product Differentiation 21 Brand Identity 21 Informational Complexity 22 Corporate Stakes 22 Conclusion 23 Critical Success Factors 23 Prognosis 24 Bibliography 26 ...
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...Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll: - 11 Academy Of Management Studies, Dehradun DECLARATION I, Kunal declaring that all the information given in this project report is true and correct as far as I know. I am also declaring that all the work in this project is done by me and not copied from anywhere. Kunal Academy of Management Studies Dehradun CERTIFICATE This is to certify that Mr. Kunal who is the student of Academy of Management Studies, Dehradun has completed his project on the topic “A Brief Study of Effectiveness of Channel of Distribution of Pepsi Product in Patna” from Lumbini Beverages Pvt. Ltd. Hajipur, under my guidance. He has done this project by himself. I wish him success in future. Mr. Manish Sahay (Marketing Developing Officer) PEPSI, Bihar PREFACE There is a famous saying “The theory without practical is lame and practical without theory is blind.” This modern era is era of consumers. Consumers satisfy themselves according...
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...lives and provides a range of benefits from choice and convenience to ensuring the product arrives safely. Packaging is the name given to the containers in which products are bought, sold and transported, and ranges from cardboard boxes and wooden pallets to plastic bottles and aluminum drink cans. Packaging helps to attract consumers and affects consumer buying behavior. Objectives: * To study how packaging affects sales in UAE. * To find how packaging has changed brand image. * To study the issues related to packaging * To study in detail about packaging of bottled mineral water taking a company (MASAFI) UAE. * To analyze how packaging affects consumer buying behavior in UAE * To perform data analysis from the survey conducted and infer the same * To suggest improvements and recommend changes if necessary CHAPTER TWO Organization profile Corporate Statement of Masafi Vision: “Premium products for better life” Mission: “It is Masafi’s constant endeavor to provide premium quality products through continuous innovation, and strengthen its leadership in the FMCG sector”. Masafi the leading producer of natural mineral water in the Gulf was established in 1976 with a paid up capita of approximately five and half million dollars. As a unique brand that has been holding the market leadership for the past 29 years, Masafi today has become a...
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