...WEARABLE TECHNOLOGY – A MARKETING PERSPECTIVE Smart-wear is undoubtedly the buzz word of 2014 in the world of technological innovation. In an increasingly trendy world, fashion and technology have seamlessly fused into a winning combination producing wearable devices that are ‘smart’, which compute and add immense aesthetical value. Welcome to the world of Wearable Technology! Gone are the ages when computable technology was restricted to desktops and remained ensconced in the realm of Science Fiction. Indeed technology has reached within an arm’s reach both in the literal and figurative sense! Watches that indicate temperatures, T-shirts that light up with LED’s, Athletic gear that changes colour to show the intensity of workout etc were perhaps unimaginable even a couple of decades back. Today Google Glass, Apple’s iWatch, Nike Fuelband, Jawbone are just a few of the scores of products that have come up in the last few years that constitute Wearable Technology. The wide range of capabilities these devices can perform is quite staggering. For example Nissan is developing technology to provide a driver’s car data directly to the driver’s smartwatch. Wallaby which is a mobile and online credit card optimization solution for the Samsung smartwatch provides users with the ability to make financial decisions. The current global Wear-Tech industry is estimated to be worth around $4.5 Billion with a phenomenal expected growth rate. More than 100 million shipments of wear tech products...
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...Word Count: 1036 Wearable Technology - Fitness Trackers Advancements in smart technology open possibilities of innovation with the recent production of miniature devices. These devices are attached to body parts and clothes, thus the wearable technology industry. This technology is revolutionising smart technology whereby applications are integrated into small, light and convenient devices such as smart watches, fitness trackers, sports watches, head-mounted displays, smart clothing and smart jewellery. Wearable technology devices serve the purpose of monitoring and providing convenience in situations where actual handling of smart phones is impossible, as handled by fitness trackers. Data handling is managed by the wearable technology system and synchronised with smart phones. The trackers’ applications allows users to record their fitness schedules and monitor their progress based on the data-captured workouts. As exemplified by the Nike+ FuelBand in the United States, innovation, production and use of fitness trackers derive positive effects through design and data integration whilst conflicting with the environment from resultant waste management after use. Product description The Nike+ FuelBand is a water-resistant fitness-tracking wearable device that is worn around the wrist. The tracker is fitted with an in-built display and standby battery of up to 4 hours in active sessions. It houses a rechargeable battery and an indicator to alert user on power consumption...
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...Wearable Computing: The Next Big Thing in Smart Technology? Prepared for Edward Moss, Instructor ENGW 3304 Northeastern University Prepared by Varun Kukreja Northeastern University February 13, 2014 INTRODUCTION Ever since the development and introduction of wearable devices to consumers, much debate has evolved around its use compared to smartphones and other smart technology products. Dave Evans (2013) pointed out that while consumers begin to adapt to wearable technology, personal computing is getting even more personal, with electronic products and chipsets being attached to “clothing, jewelry, shoes, glasses, watches, and even on your skin” (Stedmon et al., 1999). Developments in wearable technology have indeed suggested that it is possible to fully integrate both physical and functional aspects of smart devices, thereby increasing their operational efficiency. These findings suggest that wearable technology has the potential to be far better than the smartphone...
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...Executive Summary As a maker of the revolutionary wearable technology, Thalmic Labs wishes to change the way humans interact with computers through the innovative product, the Myo armband. A key problem is that there are too many uses for the Myo, and not a clear link for how gesture control technology can solve major problems for consumers. Users acknowledge that the product has potential, but feel that it is still underdeveloped and indicate that it does not always work. The recommendation is to specialize in the B2B market, so that research and development can be directed to changing the product to solve actual problems for businesses. Stakeholders to keep in mind are Thalmic employees, investors, retailers, third-party developers and partner organizations. Thalmic operates in a high uncertainty environment, due to the unstable nature of the tech industry, high turnover rates, and a demanding market sector. Thalmic has a collaborative organizational culture, demonstrated through its open concept office. Thalmic has integrated the horizontal coordination model successfully, but there lacks an apparent need for Myo which has a huge impact on sustaining growth. To implement the recommendation, Thalmic will be switching to a focused differentiation strategy. Thalmic must communicate that B2C sales will continue to exist, in order to satisfy retailers and third-party developers. The company must focus on attracting a new salesforce and better engineering talent so that the R&D...
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...Health Wearable Technology !1 The Future of Health Wearable Technology and it's Impact on Healthcare Industry Prashanth Nimmagadda Texas A&M University- Commerce Health Wearable Technology !2 Table of Contents Abstract……………………………………………………………………………………………3 Introduction………………………………………………………………………………………..4 Review of the Literature…………………………………………………………………………..6 Methodology………………………………………………………………………………………8 Findings…………………………………………………………………………………………..9 Summary, Conclusion and Recommendations…………………………………………………..11 References………………………………………………………………………………………..12 Appendix A………………………………………………………………………………………14 Health Wearable Technology !3 Abstract Innovations in technology paved way for a new category of digital devices aimed at improving the quality of life and cost effective healthcare system. This never before seen intersection between technology and healthcare industry leads to an efficient ecosystem which brings value to customers, innovators and investors alike. Health Wearable Technology !4 Chapter 1: Introduction Background For years since the digital revolution, innovation on technological front in healthcare industry has been limited. The complete transaction between a customer and the healthcare organizations is a tedious process and the information system is unorganized. “Health Wearables” commonly called as activity trackers, are being developed by taking advantage of this revolution and thereby fueling the growth...
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...are also sharing an incredible amount of insight, opinions and knowledge. They're two steps ahead of brands. And, they have the upper hand in influencing sales while creating trends instead of following them. The tables have turned in marketing-consumer relations, and its hurting older companies slow to adapt. Hello-sharing economy. Technology and innovation are at an all-time high, consumers have gobs of information at their disposal, and the economy has been sluggish. This trifecta created what is now heating up to be a real way of doing business known as The Collaborative Economy, which argues that sharing is in full swing. The movement is questioning the ways of traditional businesses like car rentals, hotel stays, bike riding and buying clothing. Consumers don't have to go through large corporations to get what they need. They're going through a network to rent a neighbor's parking spot, they're finding dog sitters online and investing money in great ideas on their own. People are turning to each other for what they need rather than brands they know and once loved because of cost, convenience and overall quality of service. Wearable tech knows. I recently downloaded Saga, a life-logging app that helps me predict my next move by passively checking me into places and attaching photos to my experiences -- giving me a personal stream of where I've been. The app seeks patterns in human behavior, such as how much time someone spends at home. Based on this information, the...
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...Legal Issues Surrounding Wearable Technology There is a great deal of confusion surrounding wearable technology such as Google Glass or the Go-Pro cameras when it comes to legal implications of the use of these devices. They are helpful when dealing with police during traffic stops or when a wearer sees a traffic accident or a criminal act occurring and records it and then hands it over to the law enforcement. However, there are other situations when merely wearing a device can land a user in legal trouble. One such case happened in Southern California a year ago when a driver was pulled over and cited for speeding and distracted driving because she was using Google Glass. She took the case to court and both citations were later dropped. Another case took place in Columbus, Ohio at the beginning of 2014 when a gentleman was pulled out of an AMC movie theater and taken into custody by the federal agents. He was informed that there were incidents of people illegally recording movies at that venue and later was let go. As these cases illustrate, there are not many current regulations that apply to the use of these devices. Most states have a law that states that individuals cannot be recorded without their consent; however these mostly apply to private settings. There is no expectation of privacy in the street or park or any other public area as evidenced in a case that took place earlier this year when a man was photographing women who were wearing skirts and walking by or...
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...partial fulfillment of the requirements of IEEE format 2013. k.syndy k.kittu SUBMITTED TO: JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY QUEST2K13 DEPT. OF CSE UNDER THE ESTEEMED GUIDENCE OF: Prof. T. vykunt DEPT. OF INFORMATION AND TECHNOLOGY CONTENTS * INTRODUCTION * DESCRIPTION * TECHNOLOGIES USED * APPLICATIONS * BENEFITS * COST * DISADVANTAGES * OVERVIEW * FUTURE SCOPE * CONCLUSION GOOGLE GLASS ABSTRACT: A sleek technology designed for the human face, Google Glass delivers a killer augmented reality experience that will undoubtedly have profound implications on how we interact with the world around us. Google Glass is a research and development program by Google to develop an augmented reality Head-Mounted Display (HMD). The intended purpose of Project Glass products would be the hands-free displaying of information. Google Glass is as futuristic a gadget we’ve seen in recent times. A useful technology for all kinds of people including handicapped/disabled. It is a project glass. INTRODUCTION: Google is currently in the phase of testing their new augmented-reality head-mounted display, known as Google Glass. Essentially, its a pair of glasses, with a camera and single lens instead of optical lenses. It’s designed to give you a heads-up-display which you can interact...
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...International Journal on Recent and Innovation Trends in Computing and Communication Volume: 1 Issue: 4 ISSN 2321 – 8169 277 – 282 ______________________________________________________________________________ SIXTH SENSE TECHNOLOGY Abhinav Sharma, Mukesh Agarwal, Anima Sharma, Sachin Gupta B.Tech, Computer Science and Engineering, JECRC Jaipur, Rajasthan, India, (abhi4u247@gmail.com) Professor, Computer Science and Engineering, JECRC Jaipur, Rajasthan, India, (mukeshsir@gmail.com) 3. Sr. Lecturer, Computer Science and Engineering, JECRC Jaipur, Rajasthan, India, (animasharma2004@yahoo.co.in) 4. Lecturer, Computer Science and Engineering, JECRC Jaipur, Rajasthan, India, (sachingupta.cse@jecrc.ac.in) 2. 1. Abstract: ‘Sixth Sense’ is a wearable gesture interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. Steve Mann is considered as the father of Sixth Sense Technology who made wearable computer in 1990. He implemented the Sixth Sense Technology as the neck worn projector with a camera system. Then his work was carried forward by Pranav Mistry (Ph.D student in the Fluid Interfaces Group at the MIT Media Lab) [1]. Sixth Sense Technology may change how we look at the world forever. Sure, it is a system that projects information about what surrounds you over objects' surfaces, but it's also much more. By using a camera and a tiny projector, Sixth Sense sees what you see and...
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...Mobile and Wearable Devices IT/200 Wearable Devices The use of wearable technology has increased massively within the last few years, from smartwatches, pedometers, activity trackers etc, there has been a demand for wearable technology so that consumers to be able to keep up with information that is important to them. In the past wearable technology were limited to one or two functions, whether you wanted to count your calories for the day or how many steps you have walked, now wearable technology are able to check your text messages, emails, and keep you updated with your fitness. Lets take a look at a few wearable devices. Apple Watch Released in 2015 the Apple Watch is one of the most popular wearable devices to date. The Apple watch is an all in one smartwatch that connects to a users Iphone and syncs important information such as text messages emails and photos. Users are able not only able to respond to their text messages from the watch, they can also use their voice to record an audio message to send as a reply and also the audio can be converted into text. Users are also able to download applications on the Apple Watch that they frequent use on their Iphones for easy use. With the watch connected to your smartphone by Bluetooth any notifications that are received on the Iphone will also be accessible from the watch, this great feature allows the user to never miss a call or message. The Apple Watch is also a health and fitness...
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...The wearable computing market: a global analysis By Jody Ranck CONNECTED CONSUMER Table of contents EXECUTIVE SUMMARY INTRODUCTION HISTORY FITNESS AND WELLNESS DEVICES European sector Other areas of fitness WEARABLES IN THE ENTERPRISE ENVIRONMENT OPTICAL WARE SKIN SENSORS DISABILITY TECHNOLOGIES FASHION AND ALTERNATIVE PARADIGMS FOR COMPUTING THE INTERSECTION OF WEARABLES, GAMING AND ENTERTAINMENT AUGMENTED REALITY AND WEARABLE TECHNOLOGIES TRENDS COMPANIES TO WATCH KEY TAKEAWAYS ABOUT JODY RANCK ABOUT GIGAOM PRO FURTHER READING 3 4 6 7 8 9 9 10 12 13 15 17 18 19 22 24 25 25 26 The wearable computing market: a global analysis July 2012 -2 - CONNECTED CONSUMER Executive summary “During a Formula 1 race a driver experiences wrenching forces of more than 4.5G. His heart rate may exceed 180 beats per minute and his blood pressure could rise by half. With soaring temperatures inside the cramped cockpit he will also dehydrate, typically losing 2–3 litres of water during the race. Yet the driver must concentrate well enough to achieve lap times that might vary by just a tenth of a second. This is tough, on both mind and body. Hence it is not just the performance of the car itself which an array of sensors keeps an eye on, wirelessly transmitting data about the engine, suspension and so on to the pit crews. The drivers’ own vital signs are constantly monitored, too.” —Economist, Nov. 3, 2011 Wearable computing, or wearables, has recently moved from the realm...
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...Google Glass This is the future Google glass will change how we live. Google Glass is a wearable computer with an optical head-mounted display. Google Glass displays information in a smartphone hands-free format. It works with voice command through the internet like a phone would. The glasses do not have lens in them it’s just a little computer screen type device. “Testers have found the glass to be quite comfortable” (Hill,2013) This is a new way to advertise products. This is a new way to buy products and to communicate with the sellers. You can look at something you want and it will read what it is and take you to a web site where it is available. “Simply look at them, find out where they’re from, and buy them instantly within (literally) the blink of an eye.”(unknown,2013) This will change the future of shopping online. Google glass will be the future of mapping. This product will read where you have walked. It will have satellite, and street views, it will also have 3d views on the maps. This product uses Google maps to help you navigate just like a gps on a cellphone but only hands free. Google glass is going to be the future of journalism. This will make it way easer to record people hands free. You will be able to get video footage on the go. This will make it less suspicious when you are undercover trying to get info instead of holding a huge camera. With this new technology I think it would be invading our privacy by not knowing you are being recorded. Hill...
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...What data would you find useful in making decisions about social media and mobile technology for organizations? A company must first of all understand how users utilize social media in order to develop proper strategies that will satisfy these needs in order to reap the benefits of proper planning. Customers have a tendency to use the media in various stages before they decide on purchasing something, either by getting product information from the seller’s website, browsing rating sites to determine the products quality or simply communicating with a friend through social media for a recommendation. Properly understanding what a customer desires is key in developing a proper marketing strategy, this allows the company to find the customers more likely to use or purchase their products. Although social media websites like Facebook can prove useful, sometimes it is better to redirect traffic to the companies own website in order to enhance the users experience, this also allows for better data collection and analysis. Visit duration, rates, new visitor count, response rate among other metrics can be used to understand customer needs. Measuring success in the use of mobile is still being defined. What key outcomes (i.e. metrics or impact) would you look for in a business's mobile computing strategy? In order to properly analyze mobile success focusing on customer awareness, company success, brand health and impact is of the utmost importance. Customer Awareness, usage...
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...Fitbit uses wireless technology to track all-day activity such as, how many steps you have taken, the distance you have traveled, how many calories you have burned, how many minutes you were active, and a sleep monitor to tell you how long and well you slept. Fitbit Flex comes with two band sizes, small and large made from a flexible material that provides all day comfort; the bands are interchangeable and come in different colors. Fitbit currently has six different types of wireless activity trackers you can buy, along with a “wi-fi smart” scale for continuous tracking of your weight loss. Consumers can track their activity through an app that is downloadable on any smart phone to keep track of how many steps are being taken, calories in and out, and tracking what foods they consume. As well as tracking on your smart phone you can also track your activity through a dashboard online to see what your latest statistics for the day are. Industry/Business Fitbit is currently sold in over 50 countries and is being sold in over 45,000 retail outlets. “Fitbit can be synced with over 150 mobile devices and currently boasts the largest community of connected health and fitness device users.” (http://seekingalpha.com/article/3234736-an-in-depth-analysis-of-the-fitbit-ipo) Fitbit falls under a two different types of industries wearable technology, consumer electronics, with a future in the medical industry. The wearable technology is now growing five times...
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...ROCKET FUEL: “QUANTIFIED SELF” DIGITAL TOOLS A CPG MARKETING OPPORTUNITY Q4 2014 OVE RVI E W Quantified Self (QS) is an emerging area of technology that allows consumers to use a variety of digital tools to collect data and learn about their behaviors and habits of everyday life. The increasing number QS digital tools available today includes smartwatches, wearable fitness trackers, apps, and websites. As consumers continue to integrate these new QS digital tools into their lives, the data collected by these tools presents new opportunities for CPG marketers to learn more about consumers’ behavior and better reach their target audiences. To better understand this new technology trend and assess its impact on the future of digital media for CPG marketers, Rocket Fuel conducted a custom primary research study among consumers in the U.S. to: • Understand consumers’ interest in using health and fitness QS tools • Gauge current usage of health and fitness QS tools • Understand the impact of health and fitness QS tools on consumer behavior • Evaluate consumers’ openness to sharing their QS data with CPG advertisers STUDY DETAILS This survey was conducted online using a trusted third-party research vendor and fielded from December 3 – 10, 2014, among 1,262 total respondents who live in the U.S., use a computer regularly, and either currently use a Quantified Self tool to track their health and fitness or who are interested in using a Quantified Self tool to track their health...
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