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Weave Extensions

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Submitted By JabariK
Words 925
Pages 4
Weave Expansion
Opportunity
Sitting at my desk, I turn to a popular R&B station. On the air is the host talking to the owner of a wig shop. The owner is describing different types of popular weaves worn by African American women. Weaves are extensions women use to lengthen or add volume to their own hair. The majority of the human and synthetic weaves are long, straight, and curly. The owner continues to describe how many women exert confidence women while wearing them. As a woman, I don’t disagree; there is nothing more powerful than a woman who feels beautiful. However, as an African American woman, I know the trend is natural hair. Natural hair is hairs which has not been permed or straighten –like the weaves described earlier. The owner didn’t describe any weaves of natural texture. Apparently, natural hair wearers didn’t have an option to lengthen or voluminous their hair. Nevertheless, when the owner began answering caller’s questions, my views about her product was confirmed. According to the owner, they don’t offer a weave product for natural hair –yet! Eureka, the owner spots an opportunity within the hair/weave industry and I hear her mentally formulate a plan taking the product to manufacturers, to distributors, to retailers, and finally to customers who need it –desire it.
Product Mix/Product Lines
So to begin, the owner of the wig shop has to fine-tune her product mix or product lines of natural hair that she can offer her customers. Because of her expertise in the hair industry, the owner decides to use similar product lines for the new product as the following:
Category Style Material
Hair Extensions Natural Wave (Kinky) Human Afro Wave Synthetic Style Extension Type Hair Grade
Natural Wave (Kinky) Hair Weaving Remy Hair (virgin, unprocessed, cuticle hair)
Afro Wave Clip-In Non-Remy Skin Weft (glue or tapes

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