...According to the Small Business Administration, there are over 17 million small businesses in the United States, with over 100,000 new businesses starting every month (Small Business Administration). These days most consumers research the products and companies that interest them on the internet. The only exception is those companies that have been established for generations but they always have websites. So, just to make it as a small business in this competitive marketplace, your company absolutely needs an online presence to tell existing and new clients about who you are and what you do. All sorts of products and services are brought online. Consumers are buying car insurance, flights, vacations, books, cd’s, etc. Regardless of what your annual revenue is, you’re placing you’re placing your company in jeopardy if you have not yet made a serious commitment to your presence on the internet. The internet is no longer something we can just dabble in. It’s not a web site which is thrown up when you have the time or a couple of thousand bucks thrown at a paid search campaign we neither understand nor analyze. Particularly now with the economy slowing down what you don’t know about the internet can devastate your business. What you don’t know about the internet is actually costing your business, and more than just money. Statistics show that businesses not participating in various online marketing and advertising methods are losing market share in a contracting economy. (Horn...
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...E-Business Task Title Here Executive Summary Business assessment, Viability of the product or service: Bungalow Admirers Magazine offers their customers not only a look into the origins and original modern American home, the 'Bungalow' but also sheds light on the ways of life, the ethics that come with the American bungalows and their residents! As the company motto states, “Published in the interest of preserving and restoring the modest American 20th century home the Bungalow and the rich lifestyle that it affords”. Bungalow Admirers Magazine works to not only give a beautifully aesthetic design to its customer base but also history on the bungalow design itself, plus, different bungalow based styles, subcultures surrounding the bungalow, its underlying message, information on how it was brought back into modern times, all while still keeping its bungalow roots and initial craftsmanship. Bungalow Admirers Magazine deal in interesting stories related to the home, the land, including the people themselves to give the reader a truly intriguing read, including a very strong visual stimuli and a grounded moralistic, ethically based lifestyle to go along with the aesthetics and storytelling. Bungalow Admirers Magazine also give insights into bungalow gardens, about remodeling your bungalow home while still keeping the original design, why certain designs came to be, where many of them would be located around the United States, advertisers working to maintain the bungalow, its...
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...the original form of technology to be invented that would provide the first method of communicating via the Internet. The development of Jabber technology began in 1998 by Jeremie Miller who completed and released the first version of the Jabberd server in 1999. Jabber provided the development of the very first use of Extensive Messaging and Presence Protocol (XMPP) formats. The purpose for Jabber was to demonstrate the improvements in communication as well as its inheritance to other communication systems. Jabber would prove the start of instant messaging system. Its capability was to provide The evolution to its start has allowed for it to have an impact as an upward trend in technology as well as to its downfall. It was evident that Jabber was a suitable choice, as it was the original form of technology to be invented that would provide the first method of communicating via the Internet. The development of Jabber technology began in 1998 by Jeremie Miller who completed and released the first version of the Jabberd server in 1999. Jabber provided the development of the very first use of Extensive Messaging and Presence Protocol (XMPP) formats. Its large feature as an open-source communication software proved to be a cost savings benefit as well as an easy method to communicate as an instant messaging service. Overview of Competing Technologies As messaging services gain popularity, competing technologies will continue to emerge to produce the next best...
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...The technology commonly used by people on their phones / systems is WhatsApp. It is an instant messaging app for smartphones that operates under a subscription business model. The proprietary, cross-platform app uses the Internet to send text messages, images, video, user location and audio media messages. WhatsApp was the most globally popular messaging app with more than 700 million active users and now it reached 800 million active users. Technically it uses a customized version of the open standard Extensible Messaging and Presence Protocol (XMPP). Upon installation, it creates a user account using one's phone number as the username. It automatically reads all the phone numbers from the device's address book with its central database of WhatsApp users to automatically add contacts to their WhatsApp contact list. Previously the Android and S40 versions used an MD5-hashed, reversed-version of the phone's IMEI as password, while the iOS version used the phone's Wi-Fi MAC address instead of IMEI. WhatsApp is supported on most Android, BlackBerry, iPhone, and Nokia smartphones. All Android phones running the Android 2.1 and above, all BlackBerry devices running OS 4.7 and later, including BlackBerry 10, and all iPhones running iOS 4.3 and later. However, some Dual SIM devices may not be compatible with WhatsApp, though there are some workarounds for this. Multimedia messages are sent by uploading the image, audio or video to be sent to an HTTP server and then sending a link...
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...Fluce Goosetutz Professor Gretchen Wheatleader GSW 1120.132L 14 March 2006 Cheap Thoughts ------------------------------------------------- Instant Messenger has become one of the most common means of communication. Nearly everyone has it, nearly everyone uses it, and those who use it use it nearly every day. Josh Keys, a guest columnist for the BG News, observes, "As I walked down the hallway to a friend's dorm room, I couldn't help being distracted by a distinct, yet now common tone coming from almost every room in the hall.... Every day since I've been here, I hear the same tunes: . . . the sound of the very trendy AOL Instant Messenger service (Keys 4). According to a survey that I conducted among students at Bowling Green State University, 30 out of 46 respondents said that they spent as much or more time on conversations through Instant Messenger as through e-mail and/or phone. Twenty-one of these respondents reported that they typically spend more than an hour per day using Instant Messenger. (Survey). In a certain sense this is to be expected. Throughout history, old forms of communication have continually been replaced by new ones. Face-to-face conversations were the only way to communicate before the written word. Communication then advanced from letters to telephone conversations, to e-mail, and now on to Instant Messenger. There are many reasons for accepting this new form of communication. It is more convenient, it is popular, and it allows people to...
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...on this business because at this time he does not have an online presence. His main source of marketing is word of mouth and other traditional methods of advertising. The main method of advertising, other than word of mouth is the use of flyers on car windshields and door to door cold calls. Viability I believe that with the right online presence, the business could increase return customers, expand its current core business market, and also reach new customers. The business could also expand into other areas of the party rental business to include the sale of decorations, the sale of invitations, ice, table and chair rentals and possibly catering. These changes to the business’s way of marketing could take it from a seasonal business to a year round business, increasing revenue without a substantial outlay of capital for marketing. The market demand for this service is seasonal, but strong. With the right online presence and marketing strategy this business has the potential to do very well. By implementing an inexpensive, but well designed and thought out web site there every reason to believe that this company will have the potential to increase revenue and expand services. This type of business is not viable for global sales, but because of the proximity to the Mexican border international sales is a strong possibility. A web site provides 24 hour access for potential customers. Using a web site also provides an opportunity to reach new and past customers...
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..................................................................................................................... 2 Unique value proposition: ......................................................................................................................... 2 Current Positioning: ................................................................................................................................. 2 S.M.A.R.T objective: ..................................................................................................................................... 3 Competitive analysis ..................................................................................................................................... 3 Online presence:....................................................................................................................................... 4 Twitter performance comparison:........................................................................................................... 4 Twitter Followers: .................................................................................................................................... 4 Average tweet per day: ............................................................................................................................ 4 All tweets by day:...
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...its custom kitchen and kitchen refinishing. The focus of the online presence is building custom furniture without ignoring the current customer base that is previously purchased custom kitchen cabinetry. Viability Doe Furniture does not currently have a website but it is looking to create one to drive business to its brick and mortar location. Having an online presence for a brick and mortar store would allow Doe Furniture to have an online portfolio to showcase their work, have a place for previous customers to drive referrals, and allow the company to find new customers and interact with current customers. The initial plan of the website would not be to actually sell furniture because each item is custom made. The customer niche that Doe Furniture is trying to fill is for customers who want high-end quality custom furniture. When working at this caliber a website would be useful to schedule appointments and show previous examples of work, but when it comes to a discussion of what will actually be built a personal consultation is more effective and less confusion about style and detail arises. The market for higher-end furniture can be tapped into most easily by interior designers and customer referrals. Having an online presence can allow Doe Furniture to connect with local Interior Designers as well as allow customers to easily refer their friends. Doe Furniture can also use its online presence to encourage previous customers to refer their friends or purchase new...
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...could provide the needed information with seven pages including the home page. My sitemap example is attached separately under the title “Task #3 Sitemap” in PowerPoint format. Design Mock-Up My mock up pages needed to match with the sitemap I created in the previous step. In order to accomplish this I needed to create seven pages or menus on the website. I also needed to make sure that the headers, footers and menu bar were the same on each page to provide consistency on the site. The only thing that was to change on each page was the content. I used wix.com as the template for this process. The images of the page examples are included separately under the titles home page, about us, customer service and products page. Web Development and Maintenance Costs Providing a website is a very important step in expansion of a business. However, having a website does not mean that your company will be setting itself up for expansion and growth. Making sure the site is relevant to your business and appealing to the visitors is another component of a successful online business. Spending time and money at its creation will provide great return on your investment. Do your homework and see what characteristics other successful sites out there have and provide to their customers. Putting in effort, time and a little money here is well worth it in the long run. Clintons and granola is a simple business and product line. Yet it is just as...
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...INTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Place: 1000 stores in 23 countries, out of which 450 are in U.S and Canada. In America, it has a retail presence in 36 states. Throughout U.S, Majority of the stores are in metropolitan areas and shopping malls. In 2006, Sephora entered into a retail partnership with JC Penney in which it became the exclusive beauty retailer inside JC Penney department stores. Promotions: Typically involved offering samples. Also offers two discount events annually to its loyalty card holders only. COMPETITORS Brick & Mortar Competitors: • Macy’s • Nordstrom • Mac • Ulta Click & Mortar Competitors: • Amazon.com • Beauty.com • Birch box • Gilt Groupe PODS AND POPS POD: • Vibrant stores that attracted young and chic clients • Stores encouraged trial and experimentation of products. • Used pull strategy for all brands as they didn't have a dedicated salesperson for each brand unlike other drugstores and department stores. * Open sell self-service...
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...questions in a questionnaire are designed to be answered asynchronously, i.e. without the presence of the investigator. A goal must be set, before developing the questionnaire, as developer would like to have relevant reasons before starting working on something. Targeting the participants is another important element of collecting data through online questionnaire. In many ways questionnaire is similar to interviews as questions could be open or closed. Since interviewer is not present or in a word nobody is available to interpret the questions for the participant, making the questions clear and data collection efficient -- questions need to be clearly worded. Skilled people are needed to design a questionnaire especially to gather valid and reliable data. Easy and difficult aspects of creating and conducting an online questionnaire: First, I would explain the easy aspects of creating and conducting an online questionnaire. Online questionnaire is very effective when targeting a large number of people in terms of gathering valuable information. There are two ways of doing online questionnaire: email questionnaire and web based questionnaire. Email questionnaire is not that effective and hard to reach a maximum number of participants. On the other hand web-based questionnaire can reach any region in the world, target a culture or a group of people and collect data from them. Creating a web-based questionnaire is easy, especially survey type of questionnaire. Simple questions...
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...The EC trading activities are divided into six categories where each has a few corresponding EC mechanisms. (Turban, 2012). They are as mentioned below: • Presence and Discovery, which includes finding information, comparing and analyzing it. It has Electronic Markets, Storefronts, malls, Portals, E-catalogs, Search Engines, Shopping Carts, Directories, E-maps as a few of its mechanisms. • Trading, Buying, Selling and Exchanging whole means and mechanisms are Electronic markets, E-catalogs, Search Engines, Shopping Carts, Directories, E-maps, E-auctions, Web 2.0 Tools and Social Network Services. • Communicating, Collaborating and Learning has E-catalogs, Search Engines, Shopping Carts, Directories, E-maps, E-auctions, Web 2.0 Tools, Social Network Services and Virtual Worlds as some of its mechanisms. • Entertainment is an EC activity with E-catalogs, Search Engines, Shopping Carts, Directories, E-maps, E-auctions, Web 2.0 Tools, Social Network Services and Virtual Worlds as few of its mechanisms. • Improving performance includes E-catalogs, Search Engines, Shopping Carts, Directories, E-maps, E-auctions, Web 2.0 Tools, Social Network Services and Virtual Worlds as few of its mechanisms. • Few other activities like recruiting and customer services use mechanisms like Web 2.0 Tools, Social Network Services, Virtual Worlds, Payment, Order Processing, Security and Support. E-retailing: The sale of goods and services through the Internet. Electronic retailing...
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...P1.1 Describe the functions and use of different servers in benefitting a small web presence business needs. Web Server: A web servers main job is to host and transfer data and also store data in which the Web server then gives to the users trying to access the website in terms of benefiting a small business, dependant on how popular the business is and how much it can afford to transfer its business online it may not be able to afford one Web server or be able to keep it running. However if it was able to afford a server it would only need One or two depending on the size of its market and users that would visit the site. Only big companies like Xbox live and Amazon, Google need lots and lots of servers to handle the millions and millions worth of Internet traffic a day which is why they need server rooms. However one server would be enough to host a small business as it would be able to cope with small amounts of traffic....
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...number of return visits. Destination Marketing Organizations and Tourism Marketing Strategy The tourism industry as a whole encompasses a variety of different service and consumer product industries. One type of tourism office is a destination marketing organization, or DMO. The goal of DMOs is to increase tourism to a particular city, state, or region. DMOs seek to achieve their goals by branding the area as a whole and advertising that brand; promoting specific institutions, restaurants, accommodations, attractions, activities, and events that take place in the area; and offering information and assistance to visitors. The Growth of Social Media Social media, which Merriam-Webster defines as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (“Social media,” 2011),” has seen exponential growth during the past several years. In September 2005, 16% of 18-29-year-old internet users were social networking site-users; by May 2010, this number had grown to 86%. Likewise, between...
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...The Nursing Professional and Ethical Considerations for Using Web-Based Social Networking Sites The Nursing Professional and Ethical Considerations for Using Web-Based Social Networking Sites As nurses navigate web-based social networking sites there is a dangerously thin line between professional and personal online etiquette. Health care employees must maintain patient confidentiality and privacy at all times, as well as serve as a positive representation of their place of employment. Inappropriate use of social media often leads to disciplinary action; and in the most serious cases, can negatively affect a nurse’s career and license. A violation of patient confidentiality takes place as soon as a nurse shares information or even a small detail concerning a patient over the Internet. Examples include reflecting on the severity of a patient’s disabilities, or even commenting on the behavior of an Alzheimer’s patient. Healthcare Professionals must be diligent when it comes to using web-based social media sites. Anything that is posted on the internet is accessible to all and will stay in cyberspace even if the user deleted it off of their sites. Even with the strictest of privacy settings on their profile, it can still be seen by thousands even millions of people. So imagine that you post a picture on Facebook and you have 100 friends and those 100 friends share that post to their 100 friends and then they share that post with their friends. It could go on and on...
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