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Website Purpose and Architectural Design

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Website Purpose and Architectural Design
The purpose of designing a website is to promote a business online. The design of any website is dependent only to its purpose and intent, so that a clear understanding of its goal will dictate its design. All the layout, information, functionality and its content should focused only to its main purpose.
For this report, let us design a photographer’s website for a portrait studio specializing in family and children, even newborn babies, and event photography. Photo sessions can be taken in a studio location or to the clients’ homes, or to any location of their choice. The intended target for this website is primarily for families, but also caters to anyone who wants to have their pictures taken, whether on a formal studio setting or on any place of their choice.
The content of the website will include the Homepage, Portfolio, Galleries, About, Contact, and Blog. The Homepage will have a grid layout of images from the most recent photography sessions. The Portfolio will have two menu selections for Portraits and Events, to showcase the photographer’s image processing ability. The Galleries section will show selected images that may or may not show under Portfolio, to promote the photographers versatility in every kind of special events and occasions. The About section is the photographer’s resume, qualification and maybe his current photography tools and gears. Contact section is the clients section to contact the photographer for appointments and special events. Blog section is where the photographer describes his personal experiences regarding a particular session. Tutorials may also be provided on this section to give clients a better understanding on how images where taken and processed.
The website will be clean and simple but will appear as a top quality design showcasing the photographer’s images. Although the website’s concentration is photography, it should not be an entirely Flash website being that search engines normally have a hard time locating the website because it is more image based than text based. In this regard, while creating the website, the focus should not be solely in style and image but also in readable text and optimized search engine pages with titles and meta tags. It will be hierarchical in design.

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