Jenell Obie
Nov. 9, 2014
Professor Daryl Fields
Homework Assignment #2
Sports are very important part of the culture of the United States. When planning to expend a U.S franchise overseas, you need to think of all the factors of local cultures and have a plan to be able to overcome those factors to increase popularity abroad. To be able to attract new athletes, you must understand the cultural differences of their countries. So when taking sport franchises overseas is to make sure we understand the social structures, religion, manners, customs, values, attitudes, language, and personal communication.
Just because it’s popular here in America doesn’t mean it will be a hit in other countries. There are many cultures abroad, and it’s nearly impossible to predict what all those cultures will enjoy. Market research comes into play heavily when deciding to take our sports overseas. Now, as the U.S. sport franchises try and go global they are scouting and recruiting foreign athletes, which makes not only that team but also it might make that sport popular with that country of which these foreign players come from. Just like with any business wanting to go global they have to be willing to adapt to that countries customs and rules, for sports it might mean how they play the sport or the rules of the sport and the overall sportsmanship.
The most important thing I believe franchises should do to ensure their product is appropriate is to first see if their product is adaptable and very willing to be flexible. They need to make sure the brand gives a professional image and keeps the message of their franchise positive so adults and kids alike can watch the product and be entertained without religion and politics being questioned. I believe it could be made appropriate for international markets if you adapt to the different customs, languages and practices that comply