Business

Week 2 Strategy Paper - Walmart
Besa Kosova, Priscilla Alejandro, Lennie Bostic
University of Phoenix
August 09, 2013
Dr. Ron Skeddle

WALMART
Wal-Mart U.S., is the leading unit of the retail giant Wal-Mart Stores Inc., which sells wide-ranging merchandise and groceries. The company has reputation for value, convenience, and a large selection at a low price. As one of the highly valued global companies today it ranks third publicly while remaining the biggest retailer and major private employer nationwide. Nevertheless with growth and expansion, the company faces new challenges in an attempt to remain competitive and a community favorite. This paper will analyze the company’s internal and external factors such as strengths, weaknesses, opportunities, and threats.
SWOT ANALYSIS 2013
|Internal Factors: STRENGTHS |Internal Factors: WEAKNESSES |
| | |
|Operations Scale |Negative Publicity |
|IT competence |High Employee Turnover |
|Product Variety |Online Sales |
|Cost Leadership Strategy |Labor Related Lawsuits |
|Global Operations | |