Free Essay

Week 4 Assignment 1 Innovation from Googles Free Food Strategy

In:

Submitted By twarrenjr1469
Words 1220
Pages 5
Week 4 Assignment 1 Innovation from Googles free Food Strategy
BUS 302 Management Concepts
Strayer University
Instructor:
Written By

ABSTRACT

We will be looking at the Forbes Magazine’s “Best Company to Work for in 2014” number 1 ranked company Google. The very successful Technology Industry based company has been very successful and been named as the best employer to work for several times since it opened its doors in 1998. We will look at their Mission Statement and business strategy and how they use employee benefits to draw and keep the best employees.

Mission and Business Model
Googles Mission Statement is one that does not include a lot of the components that are used to evaluate a quality mission statement. It fails to accompany the customer, concern of survivability or public image amongst other things, but at the sometime this small open minded Mission Statement accomplices the company as a whole and their “Open Innovation” philosophy. (Jurevicuis, 2013)
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

The Google business model is a ‘Business Model Canvas’. As a world leading Technology Company and the most popular search engine on the internet. They have built an extremely successful primary pay stream with the Cost per Click (CPC) in which advertisers pay each time a user clicks on their advertisement. (Osterwalder, 2013) This has accounted for most of the revenue the company generates despite recent ventures into new markets. They have started purchasing companies such as Nest to attempt to generate new revenue streams as well as start the Google Apps, Android and other opportunities. With this movement Google has steadfast and is continuing to stay with the same business model.

Googles Culture and Leaders Google’s culture is to keep an open environment the same as a startup company would be between employees and management. They continue to fill their ranks with people that believe in what they are doing and taking care of those people to retain them and push them to be creative with what they enjoy. They believe in working with smaller teams to promote team work, but encourage to help where you can even if it is to help another team in a different area.

Google has identified people that they want as their leaders and management is consistent and fair people with their decisions. People that are predictable with their decision making fosters freedom within their teams as they know what to expect. They have employees rate their managers twice a year so the company can help develop their managers where their weaknesses are and make them better leaders. (Bryant, 2013

Fostering Innovation with Amenities Google founders have built the company the way they wanted and what they would want their employers would do for them. They have created an environment that fosters innovation and creativity with the freedom to purse your interest as well as accomplishing your team goals. They want a complete open culture that is felt within a new startup company would have to make the employees feel free to talk to anyone within the company, including the founders, at any time. They offer amenities such as free meals (breakfast, lunch and dinner), Free concierge services to help you run errands, Free Shuttle Service, gyms and workout classes, and the 80/20 Rule amongst other things.

The most talked about amenity that Google offers their employees is the free meal program. They feature over 25 café’s that offer lunch and dinner, plus many snack stations throughout the campus that makes it where you are never more than 150 feet away from food. The cafes have some of the best chef’s from around the Bay Area and create some of he best food in the area. This helps to keep employees working more areas as they do not have to leave the campus for an hour to get lunch, or to need to leave early to cook dinner. This has also helped with productivity because the employees do not feel that sluggishness from being hungry. This has also lead to the dreaded “Google 15” in regards to the 15 pounds people gain in the first year from all the great food. At least they do have the gyms, climbing walls and classes to help with that.

One of the perks that Google offers their employees is the 80/20 rule. This rule allows for employees to work 1 day a week on passion projects that they believe will benefit the company. (Smith, 2013) There has been some quality innovations come from this ability such as Google Chrome, and Google Plus. This also is a good way for the employees to feel free and reduce stress as they can spend time on the things they love.

My Culture View Googles business philosophy of putting their employees at the top of their priorities and give them their freedoms is wonderful environment to be in. They foster this work environment that helps an employee to become the best they can as they have a freedom to think outside the box and be innovative and bring what you know and what you’re passionate about to the table. When an employer takes care of their employees the top talent stays with the company and is loyal to them. It also attracts the top new coming talent to want to work for them. This gives the employer the ability to choose the talent they want, instead of the talent selecting whether they want to be there.

This works great for Google but not all parts of their perks may not be the best approach for all companies. I think having something like the 80/20 rule would not work for something like a call center in which it is more of a directive driven position. I believe all companies can see what google has done and take notice and look at themselves to see where they can take aspects to help them make their companies more desired to work for and be loyal to. I personally would love to work at Google or a company that treat their employees with respect, provides freedom in work, and promotes innovation and the ability to better yourself as you help benefit the company.

References

Author: Adam Bryant
Publication Date: June 19, 2013
Title of Document: In Head Hunting, Big Data May Not Be Such a Big Deal
Web Address: http://www.nytimes.com/2013/06/20/business/in-head-hunting-big-data-may-not-be-such-a-big-deal.html?_r=1&

Author: .Administrator
Publication Date: Copyright 2014
Title of Document: SDLC Waterfall Model
Web Address: http://www.tutorialspoint.com/sdlc/sdlc_waterfall_model.htm

Author: Smith, Kevin
Publication Date: March 6,2013
Title of Document: Google Employees Reveal Their Favorite Perks Working For The Company
Web Address: http://www.businessinsider.com/google-employee-favorite-perks-2013-3?op=1
Author: Jurevicuis , Ovidijus
Publication Date: June 9, 2013
Title of Document: Mission Statement of Google
Web Address: http://www.strategicmanagementinsight.com/mission-statements/google-mission-statement.html

Author: Osterwalder, Alexander Date of Publication: March 29, 2012 Title of Document: Understanding Google Business Model
Web Address: http://bmimatters.com/2012/03/29/understanding-google-business-model/

Similar Documents

Premium Essay

Assignment 2: 21st Century Leadership

...Assignment 1: Innovation from Google’s Free Food Strategy Workplace Student: Marisa Andrade Professor: ANTHONY MUSCIA Course: BUS 302 Date: October 27, 2015 In the type of job that I do it is very important if not to say critical that we have effective communication skills. For the past three years I have been working in the HR department of a small corporation. We have 314 employees. At the location were I am based we have 270 operator employees. These people are responsible for receiving the raw materials and producing the products the company sells. They are also the ones who are more exposed to suffering injuries inside the plant. And this is what takes me to one of the times I experienced effective communication in the work environment. Assignment 1: Innovation from Google’s Free Food Strategy Due Week 4 and worth 300 points Google is widely known for its workplace creativity and innovation within the technology field. Its search engine is the most extensively used search tool in the world, its data analytics are revolutionary, and it continues to raise the bar for innovation and design with Google Glass, smart watches, and mobile phones. Google has been featured in dozens of technology and business magazines. Additionally, Fortune Magazine’s list of the “Best Companies to Work For 2014” has ranked Google number one (#1). This ranking is largely due to employee benefits such as free meals, dry cleaning services, video games, massage therapy, in-door gyms, shuttle services...

Words: 1205 - Pages: 5

Premium Essay

Integrating Culture and Diversity in Decision Making

...Running Header: The CEO and Organizational Culture Profile 1 Week 8 Assignment 2: Integrating Culture and Diversity in Decision Making Michael Haidar Strayer University Professor Ronald Jones BUS 520 Leadership and Organizational Behavior November 30, 2014 Google, the most widely used web-based search engine, was founded in 1998 by Stanford University graduate students Larry Page and Sergei Brin. As a research project in 1996, Page and Brin began developing a search engine designed to look at the connecting links between web pages in order to determine a site’s authority. In 1998, Page and Brin set up their first data center in Page’s dorm. With the encouragement of fellow Stanford alum David Filo, who started Yahoo a few years earlier, page and Brin decided to start a company and started looking for investors to back them. Andy Bechtolsheim, one of the founders of Sun Microsystems, invested $100,000 in the company after receiving a demo of their search technology. The pair eventually raised over $1M (Anto, 2002, p. 188). Every organization has its own culture. Since many employees spend 40 or more hours at their workplace, their organization’s culture obviously affects both their work lives as well as their personal lives. Organizational culture is defined the system of shared actions, values, and beliefs that develops within an organization and guides the behavior of its members. Although each organization has its...

Words: 1758 - Pages: 8

Free Essay

Innovation from Google’s Free Food Strategy

...Assignment 1: Innovation from Google’s Free Food Strategy Management Concepts Professor: February 1, 2015   Google is a multinational search engine that reaches a vast amount of people. Google’s other business include Internet analytics, cloud computing, advertising technologies, Web app, browser and operating system development. Google was invented by two 1995 graduate students from Stanford University, Sergey Brin and Larry Page. Brin and Page submitted a research paper that eventually launched, BackRub. They were initially turned away because the CEO didn’t care about search engines. In 1998, the founders used their own funding and landed on Top 100 Web Sites and Search Engines for 1998 (Google, 16). Google’s Mission is "to organize the world's information and make it universally accessible and useful". Google has 8 billion Web pages that can return results as fast as you can query them¬¬. Google’s pace of innovation is breathtakingly fast. Its data warehouse stores and dissects personal information (Iyer & Davenport, 61). Google has a history of protecting the user’s information with respect. Just about every service can be disabled, if preferred. All companies’ policies are easy to read and to understand. Google has continued to become the one-stop online, multi-purpose warehouse of information (Garvin, 82). Google provides its services for free to the Internet users. Google makes their money from Advertisers, who use sometimes pesky...

Words: 1506 - Pages: 7

Free Essay

Hospitality Environment Feasibility Study

...| Unit 1: Hospitality Environment | Feasibility Study (Mercure Resort Sanur) | Gino Severien (236594) | Joshua Ega Yus Pratama (286486) | Year 2 Module 2PBL Group 1HOSPITALITY OPERATIONS ENVIRONMENT | Assessor: Mark de Jong This is submitted in partial fulfilment of the requirements of the INTERNATIONAL HOTEL MANAGEMENT Academic Year 2013-2014 Declaration Form Hereby we declare that: 1. This work is composed by us. 2. This work has not been used in any way before. 3. The work of which this is a record is done wholly by us. 4. All verbatim extracts have been distinguished by quotation marks and the resources of our information have been specifically acknowledged. Friday, 17 January 2014 _____________________ Gino Severien _____________________ Joshua Ega Yus Pratama Table of Contents Declaration Form ii Executive Summary iv Preface v Introduction vi The Environment 1 Political 1 Economic 1 Social 1 Technological 1 Legal 2 Environmental 2 Competitor Analysis 2 Internal Analysis 4 TOWS 5 Choice 6 Implementation 7 Business Case 8 Scorecard or Dashboard 9 Bibliography 10 Appendices A Appendix 1: Overview of Mercure Resort Sanur’s Competitors A Appendix 2: Daily Revenue Report of Mercure Resort Sanur on 26 November 2013 B Appendix 3: NPV Calculation C Appendix 4: Co-operation Contract D Appendix 5: Assessment Sheet E Executive Summary A report titled Feasibility Study (Mercure...

Words: 8693 - Pages: 35

Premium Essay

Organisational Behaviour

...Session 1. What makes Google Googley? The case highlights how the strategy and business model of Google have been supported by various aspects of organizational behavior, such as structure, talent, culture, and leadership. In this way, it fits very well with the guiding framework of OB that we have adopted for the course. The major aspects of the case concern the company’s unique combination of organizational elements and how this configuration has given the firm a strong and vibrant culture that is now threatened by growth. The doubling of the company’s size has put the entrepreneurial spirit and ethos of the firm in danger, and the narrative of the case, Kim Scott, joined in 2004 and has seen how the company has changed. The vision and energy of the founders is obviously apparent in the case and the ability to recruit, develop, motivate, and retain first class talent from its early days through to its major corporate status is a strong theme. The attraction to the firm is about the mission and ambition of the corporate values and purpose, as well as the personal freedom within the company, highlighted by the practice of allowing employees one day per week to pursue their own projects. Google, according to the founders, `is not a conventional company; we do not intend to become one’. Google’s key levers for managing culture are: Recruitment • Highly intelligent, not necessarily experienced college graduates from major schools and `smart friends’ • Experience...

Words: 3944 - Pages: 16

Premium Essay

Innovative Hr Practices in It

...------------------------------------------------- INNOVATIVE HR PRACTICES IN it/ites INDUSTRY HRM ASSIGNMENT -3 sUBMITTED BY - SAYANI COOMAR (ROLL NO: 2) SHRADDHA PATIL (ROLL NO: 5) LAKSHMY UNNIKRISHNAN (ROLL NO: 6) sUBMITTED BY - SAYANI COOMAR (ROLL NO: 2) SHRADDHA PATIL (ROLL NO: 5) LAKSHMY UNNIKRISHNAN (ROLL NO: 6) TABLE OF CONTENTS SL NO. | TOPIC | 1 | INTRODUCTION | 2 | CHALLENGES FACED AND THE NEED FOR GOOD HR PRACTICES IN ORGANIZATIONS | 3 | INNOVATIVE HR PRACTICES | 4 | FOUR CRITICAL DIMENSIONS OF BEST PRACTICES | 5 | INNOVATIVE PRACTICES IN DIFFERENT HR AREAS | 6 | CREATIVE THAT LEADING COMPANIES USE TO MAXIMISE THE POWER OF PEOPLE | 7 | ORGANIZATIONS THAT TOP THE LIST FOR THE BEST ADOPETED HR PRACTICES | 8 | LATEST NEWS ON THE INNOVATIVE HR PRACTICES ADOPTED ACROSS VARIOUS ORGANIZATIONS: | 9 | CONCLUSION | INTRODUCTION India was declared itself open to Liberalization in the year 1991. This paved the way for industrialization and rapid transformation in the Industry and Business sector. Liberalization also meant change in the working style of the people and hence organizations needed to innovate the HRM practices in an effort to ensure survival in an increasingly hypercompetitive environment. The key challenges of any HR department are employee acquisition, retention, developing employees, performance management, and talent-management according. Seeking, developing and engaging and keeping talent is a big challenge for today’s organizations...

Words: 9604 - Pages: 39

Premium Essay

Balancing Growth and Preserving Corporate Culture of Facebook

...opportunity to work on the best projects with a sense of openness. This case discusses various aspects of its culture including the benefits and perks offered to employees. It also describes how Facebook evolved from a small company to a global corporate icon with thousands of employees. In order to meet growing business needs, Facebook opened new offices globally. However, some analysts felt that balancing growth and preserving its corporate culture was a big issue for Facebook as the company was expanding rapidly and was preparing to shift its global headquarters to a more corporate location. Maintaining culture is one of the top priorities we have as a company… We’re trying to be really smart and learn about our growth. So we’re focused on building a few offices, but making sure they are really tied into the culture.1 – Sarah Smith, Head of Facebook’s Online Operations in Austin, in 2011. Facebook is amazing. Working here offers the best environment I have ever seen in a workplace. The job is all about cooperation, not competition. The Facebook culture, office design, and management styles all support this.2 – A Facebook Operations Engineer in Palo Alto, California, in 2010. 1 2 Mike Swift, “Facebook Landing Team Transports Company Culture,” www.physorg.com, April 1, 2011. “Facebook – ‘Awesome Job with Great...

Words: 8309 - Pages: 34

Premium Essay

Marketing Strategy Assignment

...Company Description IKEA started up with the woods of southern Sweden with the inspiration by the founder at 1943 in Switzerland. The founder of IKEA is Ingvar Kamprad. The company name is inspire by the first letter of the name of founder, Ingvar Kamprad (IK) and the name of the place that he grew up, Elmtaryd and Agunnaryd (EA). IKEA’s vision is “to create a better everyday life for the many people” (IKEA/MY/EN, 2014). Besides that, the company’s business idea is to offer a wide range of well designed, functional home furnishing products at affordable prices so there will be many people able to purchase them (IKEA/MY/EN, 2014). Now, IKEA had established in about 40 countries with 345 stores, such as France, China, United States and so on and it’s still growing. IKEA is positioning as good quality furniture with low price. IKEA is known as a values driven company with a passion for life at home (IKEA /GB/EN, 2014). IKEA has offers varieties of home furnishing products with affordable price to people. IKEA furnishing products are designed to let customers easy to carry back to home and install it by themselves. IKEA promote that the furnishing products provided is a way to a beautiful home to fulfill with love and make life better. IKEA’s stores decorated in a way that how actual home look like. This design is making for the convenient of people to get inspiration on what to put in their home by choosing the products they want. IKEA’s furnishing products can be classified...

Words: 7863 - Pages: 32

Premium Essay

Strategy Management

...students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your students a complete digital solution that allows them to access their materials from any computer. Tegrity Make your classes...

Words: 219639 - Pages: 879

Free Essay

Loreal

...School of Communication and Creative Arts Department of Communication & Media Studies Subject Code: MBAM 003 Subject Name: Media Planning & Buying Group Assignment May 2015 Semester Group Members: 1) Yew Chi Yin (0103082) 2) Liew Kah Chun (0110111) 3) Nor Azeriah Aida Bt Awang (0107003) 4) Kwang Yuk Ching (0100919) 5) Shawn Khoo Kay Keong (0106679) 6) Chong Po Yeng (0103069) Assignment Due Date: 27th July 2015 TABLE OF CONTENTS TITLE PAGE …………………………………………………………………...…….I 1 BACKGROUND Current Skincare Trend in Malaysia…………………………………...….1 Latest Value Perceptions toward Skincare…………………………..…....3 Top 4 Trends in Skin Care in Malaysia……………………….……..……4 Brief about L’Oréal Paris……………………………………..……….…..5 Current Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8 MEDIA MIX……………………………………………………...…...…….17 9 MEDIA PLAN Thematic Media Plan………………………………………….…….20 Event Media Plan…………………………………………...…..…...25 Media Flowchart…………………………………………………….28 II 10 CONCLUSION.……………………………………………………..……...

Words: 7242 - Pages: 29

Premium Essay

Contemporary Business

...Learning Objectives Chapter 1 1 Distinguish between business and not-for-profit organizations. 2 Identify and describe the factors of production. 3 Describe the private enterprise system, including basic rights and entrepreneurship. 4 Identify the six eras of business, and explain how the relationship era—including alliances, technology, and environmental concerns—influences contemporary business. 5 Explain how today’s business workforce and the nature of work itself is changing. 6 Identify the skills and attributes managers need to lead businesses in the 21st century. 7 Outline the characteristics that make a company admired by the business community. iStockphoto The Changing Face of Business S nuggie: The Break-out Blanket Hit I f the first thing you do when preparing to curl up with a good textbook like this one is to reach for your Snuggie, you have plenty of company. Sales of the funky blanket with sleeves were expected to reach as high as 20 million units in just the second year the cozy accessory was available. Combined with the 5 million blankets sold in the first year, that volume will bring the value of total retail sales of the Snuggie to more than $300 million. That’s a respectable profit for an inexpensive product whose unique design and ungainly shape have made it the butt of YouTube parodies and late-night talkshow jokes. It means Allstar Marketing Group, which markets the Snuggie, is obviously doing something ...

Words: 18153 - Pages: 73

Premium Essay

Drevre

... Promotion and advertisement | assignment on |   |     This report is being   submitted to: KHUWAJA TARIQ   Submitting By: MALEEHA MOHIUDDIN BUSHRA SHAKEEL SHAZIA TAJ HUMAID SHAKEEL SHAH SAAD ZIA   Programme: BBA 8-E   Department: Management  Sciences   Semester: Spring, 2012     Serial number | Table Of Contents | Page number |   11.11.21.3   22.12.2  33.13.2 4    5 6 |   Introduction  MissionCompany objectiveThe world of advertisementIndustry and competitorsClients Environmental Analysis  Internal Environment  External Environment PromotionAbove the lineBelow the line BudgetTelevisionPrint MediaRadio Control World most top ten advertising agencies |   455567 7810  141517 18    21 22 | About Interflow Communications (Pvt) Ltd. Our commitment is to Brands and only Brands For almost three decades, Interflow Communications has been one of the pioneers of marketing communication services in Pakistan. With offices in Karachi, Lahore and Islamabad Interflow Communications brings creative, media and advertising management acumen of around 300 professionals to the industry. From mass effectiveness of electronic, print and out of home media to the intimacy of new media, Interflow has the true grit it takes to deliver beyond expectations.                                        History Grew to become the largest advertising agency within 5 years and have maintained leadership position since then On July 1, 1983, one man's determination to...

Words: 3659 - Pages: 15

Free Essay

Final Project

...------------------------------------------------- Cumulating Project For RDG 543 April 18, 2015 Dan hartman Cuthbertson High School April 18, 2015 Dan hartman Cuthbertson High School Door Door PART ONE: PHYSICAL CLASSROOM SETTING 12 | Student workstations Student workstations 13 | 14 | 15 | 16 | 17 | 18 | Objectives and Procedures in English and Spanish Objectives and Procedures in English and Spanish 11 | | Student Discussion And Reading Area Student Discussion And Reading Area | 19 | Student work stations Student work stations 10 | | | Student work stations Student work stations 20 | 9 | | | 21 | 8 | | | 22 | 7 | | | 23 | 6 | | | 24 | 5 | | | 25 | 4 | | | 26 | 3 | | | 27 | 2 | | | 28 | 1 | | Teacher Desk Teacher Desk | 29 | | | 30 | | Teacher Resource area Teacher Resource area DoorSmart Board Smart Board | | Classroom dimensions: approximately 27’ by 42’ Classroom consists of 30 desktop PC’s for individual student use. These PC’s are situated on a shelf that is built into the wall and not able to be moved. The PC’s are hard wired into the network for internet connections. PC’s are all configured with Microsoft Office 2013. In addition to individual student PC’s, there are 15 traditional student desks that are used for discussion areas and for students to use when not on the PC. Some students find it more convenient to use the traditional desks when watching a video on...

Words: 9203 - Pages: 37

Premium Essay

Bath Msc

...The Bath MSc MSc in Accounting and Finance, MSc in Finance, MSc in Finance with Banking, MSc in Finance with Risk Management MSc in Advanced Management Practice MSc in Human Resource Management and Consulting MSc in Innovation and Technology Management MSc in International Management MSc in Management MSc in Marketing MSc in Sustainability and Management Hugh Ayling MSc in Marketing graduate now at L’Oréal Contents 01 Welcome to the Bath Advantage 02 Why choose Bath? 03 Enhancing your career prospects 04 What else can I expect? 05 The Bath Management Alumni Community that’s right for you 06 Choosing the programme 08 MSc in Accounting and Finance, MSc in Finance, MSc in Finance with Banking, MSc in Finance with Risk Management Management Practice Management and Consulting 12 MSc in Advanced 20 MSc in Human Resource 24 MSc in Innovation and 30 MSc in International Technology Management Management 34 MSc in Management 38 MSc in Marketing 44 MSc in Sustainability and Management 48 Life on campus 49 Accommodation and living costs 51 Life in Bath 52 How to apply 53 How to find us Contact us (back cover) www.bath.ac.uk/management University of Bath School of Management 01 Welcome to the Bath Advantage. Research intensive and practice driven, we are consistently rated as one of the best-performing business schools in the UK. To equip students with the best possible opportunities, our academics conduct world-class...

Words: 18997 - Pages: 76

Free Essay

President

...money. You can move from 0 to 100, but then from 100 to 105 it becomes difficult. It has been observed that after certain stagnancy it plunges down. So How would u like to see the graph ? Why do they die down? 1. Lack of innovation : Generally people misinterpret this word with invention. Any improvement done and if it gives money , then it is called INNOVATION. If it doesn’t give money it is called CREATIVITY. Ex : Today there is no medicine for AIDS. But if medicine is found then it is INVENTION. Ex: Different ways of thinking is creativity. There are no examples of creativity. When creativity gets practical implication and you get money is innovation. Ex: Steve Jobs was highly creative and what he gave the world by way of his product was innovation. Innovation is not only in product but also in selling / systems. Ex : unique ways of selling. Direct marketing. Door to door selling. All the product was existing in the market. So very innovative in selling. Ex : Pan Parag Product was competitive. But no corporate competitors . This was way back in 1983. But he took the route of paanwala and sold thru them only. Actually they were his competitors. For innovation, you remember companies like Apple, Google, facebook , 3M ........ Ex: In 3M , employees ( after some hierarchical levels ) were given time for creativity. No questions asked. There are lots of flexibility. They are told You are free to define your working hrs. You are free to spend any time for...

Words: 4431 - Pages: 18