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Wegmans Food Markets

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Submitted By karimaythompson
Words 516
Pages 3
Kari Thompson
Mgmt 3100
August 28, 2015
Ch 1 Hw
Wegmans Food Markets 1. How do customers judge the quality of a supermarket?
Customers judge the quality of a supermarket similarly to how they judge the quality of other businesses. Customers want high quality products, good prices, and great customer service. Customers want to feel heard and want to feel as if what they have to say is valuable at the places they shop; they also want to be treated as an important individual when shopping there as well. Wegmans offers an impressive variety of high quality products in its store; this is another factor that will greatly affect how customers judge the quality of the store. Customers are going to judge the quality of the store many times by the quality of their interactions with the stores employees as well. 2. Indicate how and why each of these factors is important to the successful operation of a supermarket: a. Customer satisfaction— customer satisfaction is extremely important to the success of a supermarket as customers with high satisfaction are going to keep coming back. They will tell their friends to go there as well. Without customers, a supermarket ceases to be a supermarket. b. Forecasting—forecasting is important because It is important for stores to anticipate things such as demand of a product, holidays and busy seasons, and growth in the business. c. Capacity planning—capacity planning is important because businesses need to understand how much equipment, product, and room will be necessary for the present and future. Overestimating or underestimating could potentially hurt profits. d. Location—if a supermarket is in the wrong place it could also potentially hurt profits. For example an extremely small town probably wouldn’t be able to sustain the needs of a supermarket the size of wegmans. e. Inventory

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