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Weight Watchers Case

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Submitted By deervishi
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Weight Watchers International Inc.

Muhamet Dervishi
BA 422W

Table of contents

Exeutive summary…………………………………………………………………………………………………………………….3
History and Background……………………………………………………………………………………………………………4
Probems…………………………………………………………………………………………………………………………………..5
Strategic Analysis……………………………………………………………………………………………………………………..6
Overview of SWOT………………………………………………………………………………………………………………..6-7
Alternative Solutions…………………………………………………………………………………………………………….7-8
Conclusions……………………………………………………………………………………………………………………………..8
Work Cited………………………………………………………………………………………………………………………………9

Executive Summary

Weight Watchers International, Inc. was born in 1961 by Jean Nidetch (incorporated in 1963) who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar, but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with the group their struggles with food. The group of women began to lose weight and within a short time Nidetch was hosting more than 40 people in her apartment for these support group meetings. Weight Watchers International, Inc. is an industry leader of weight loss and management services, serving 30 countries. Currently, over a million people attend over 40,000 meetings weekly throughout the world. Research shows that people who have support through weekly weight groups are more likely to lose and keep it over others who try to lose weight on their own. Weight Watchers International, Inc. provides weight management services; it operates internationally through a system of company owned companies. Adapting to the customer base, Weight Watchers now offers Internet subscription to their weight management products, this

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