...who is at the start of Weight Watchers in 1963, when she decided to invite her friends to hers in order to give them the possibility to lose weight "together". From there, the first Weight Watchers meeting was born. Quickly, the reputation of this program was spreading across the United States. It made thousands of followers. By 1970 it spread on to Germany, the first European country to import the Weight Watchers diet. In 1973, it followed by France and Switzerland and Belgium in 1974. The company is now present in forty countries across the world and hasn’t said its last word. In 1978, the company was sold to the famous U.S. food group H. J. Heinz until 1999, best known for the manufacture of ketchup and canned food. Since 2001, it went public and was listed on the New York Stock Exchange. The Weight Watchers program, in addition to the weekly meetings that have been develop in all countries where it operates, brand extension of products created under the logo of the brand through partnerships (105 products from 12 different categories in 2011). In 1993, Weight Watchers has developed additional services, including concept correspondence "Weight Watchers at home." But the revolution came in the 2000s with the development of the Internet, which hasn’t escaped to Weight Watchers. Weight Watchers International is the global leader in weight management services, operating in all the market through a network of owned and franchised. Weight Watchers holds about 50,000 meetings...
Words: 826 - Pages: 4
...eDiets, Atkins Diet, Pills, Book, etc!!! Consumers have many different options to choose from. Supplier Power: (Low) Low because there are many alternatives Weight Watchers can turn to in order to stay successful Smart One: can go to the next farmer to get the vegetables they want. Supplier Power: (Low) Low because there are many alternatives Weight Watchers can turn to in order to stay successful Smart One: can go to the next farmer to get the vegetables they want. Buyer Power: (High) Large impact on the bargaining power due to the number of weight loss products and services available Uses many celebrities to market their brand to consumers : Jennifer Hudson, Jessica Simpson, Charles Barkley Buyer Power: (High) Large impact on the bargaining power due to the number of weight loss products and services available Uses many celebrities to market their brand to consumers : Jennifer Hudson, Jessica Simpson, Charles Barkley Threat of New Entry: (Moderate) Does not require a lot of capital to start New entrants need a high level of credibility to be able to overcome the brand loyalty that exists New weight loss programs are constantly being introduced Threat of New Entry: (Moderate) Does not require a lot of capital to start New entrants need a high level of credibility to be able to overcome the brand loyalty that exists New weight loss programs are constantly being introduced Existing Rivalries: Jenny Craig, Nuti-System, Insanity, P90x, etc. Existing Rivalries: Jenny Craig, Nuti-System...
Words: 716 - Pages: 3
...As the Weight Watchers company website states, the company has over one million active users in 27 countries who attend 29,000 meetings weekly. According to a WW press release, all three subscription types (online, meetings, and coaching) increased in number of users in 2017 (“Weight Watchers Announces”). According to marketwatch.com, WW has been experiencing a steady decrease in revenue since 2012. The 2014 and 2015 fiscal years experienced the largest dips with 2016 having a slightly smaller decrease (“Weight Watchers International”). Positioning Weight Watchers is set apart from its competitors because of its unique SmartPoints system, meetings, and online community. Other diet plans offer tracking systems and other aids, but Weight Watchers...
Words: 552 - Pages: 3
...MARKETING STRATEGY 3.1 Mission Weight Watchers Workouts is a full-service, weight-loss program designed to provide participants with tools to engage in a healthy lifestyle all while having fun and bettering oneself. Participants will engage themselves to not only achieve their goals of a healthier lifestyle, but also be provided with the tools to maintain their enjoyable life afterwards. The highest standards of quality customer service will provide participants to become life-long members of the Weight Watchers Workouts facilities. 3.2 Objectives Weight Watchers Workout’s marketing objectives will be geared towards increasing product awareness and growth from existing gym members and Weight Watchers customers. The primary goals will be to grow their customer base and profit from this brand extension. Weight Watchers Workouts plans to increase its customer base by five percent each quarter with the goal of tripling its customer base within the first five years. Weight Watchers hopes that with the popularity of healthy living and the combined forces of Weight Watchers and gym memberships, customers will see the value in combining their weight-loss endeavors into one full service location. 3.4 Target Markets Local marketing will be introduced first in the United States to slowly grow their locations and build the customer base. Participants who are already taking advantage of the Weight Watchers program will be targeted first in order to utilize...
Words: 381 - Pages: 2
...Weight Watchers vs. Jenny Craig Tuesdays & Thursday Honors 1:00 PM Question 1: When first considering which diet plan to choose, a consumer must recognize their need; in this case our need is to lose weight. This serves as both a functional and psychological need. Jenny Craig and Weight Watchers both provide the functional need to help you satisfy your hunger while facilitating weight loss in a healthy manner. When it comes to our psychological needs, we want the personal gratification of losing weight and looking more attractive. The marketers for Jenny Craig and Weight Watchers show advertisements that portray their customers as fit, attractive and happier as a result of their weight loss program. We see this and immediately want those results that are associated with that program. Marketers will also use celebrity endorsements to sell their program and try to influence the consumer’s needs. Once we, the consumer, have recognized a need, the next step is to search for information. This search is both internal and external. For our internal search we might ask ourselves, “What do I know about weight loss programs?”. Additionally we will do an external search by researching the programs online, visits to their actual locations, or asking our friends and family for information. In this step, the consumer will weigh the perceived benefits against the perceived costs (See question two). Marketers have influence over this search for information by having websites, salespeople...
Words: 1236 - Pages: 5
...Weight Watchers International Inc. Muhamet Dervishi BA 422W Table of contents Exeutive summary…………………………………………………………………………………………………………………….3 History and Background……………………………………………………………………………………………………………4 Probems…………………………………………………………………………………………………………………………………..5 Strategic Analysis……………………………………………………………………………………………………………………..6 Overview of SWOT………………………………………………………………………………………………………………..6-7 Alternative Solutions…………………………………………………………………………………………………………….7-8 Conclusions……………………………………………………………………………………………………………………………..8 Work Cited………………………………………………………………………………………………………………………………9 Executive Summary Weight Watchers International, Inc. was born in 1961 by Jean Nidetch (incorporated in 1963) who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar, but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with the group their struggles with food. The group of women began to lose weight and within a short time Nidetch was hosting more than 40 people in her apartment for these support group meetings. Weight Watchers International, Inc. is an industry leader of weight loss and management services, serving 30 countries. Currently, over a million people attend over 40,000 meetings weekly throughout the world. Research shows that people who have...
Words: 1593 - Pages: 7
...have been on different diets at different times of our lives. Weight Watchers and Nutrisystem are diets that have been around for over 30 years. It is up to the individual to decide which plan would work best for the results which are trying to be achieved. Depending on the different options, convenient but pricey or cooking different foods for yourself, it is up to the individual to choose the diet option that best suits their needs. No doubt, Nutrisystem is a diet of convenience when it is compared to the Weight Watcher’s diet. When using the Nutrisystem diet, all of the food is prepackaged and portion controlled. You don’t have to figure out points or if the food is something you should be eating. All the meals are supplied to you when you order the nutrisystem diet. The only thing you have to add to Nutrisystem is some grocery additions, such as vegetables and smart carbohydrates. Unlike Nutrisystem, the Weight Watcher’s diet has to be calculated with points and measuring different foods. Depending on what you are making, there is not the convenience of using a microwave to cook the meal that you will eat. Weight Watchers will let you eat what you want as long as it enters into the correct point range that you need for the day. In general, Weight Watcher’s can be a cheaper alternative concerning dieting. With the Weight Watcher’s plan, the food is purchased at the grocery store....
Words: 1095 - Pages: 5
...Weight Loss and Modern Technology For over forty years, the Weight Watchers organization has devoted itself to the helping people lose weight in a manner that was safe, practical, and manageable. Beginning in September of 1961 by a single woman in Queens, New York, the company has grown from a small, individual program to becoming the “global leader in weight management services, providing 50,000 Weight Watchers meetings each week in countries all over the world” (Weight Watchers International, Inc., 2013). Back in the sixties, the Weight Watchers program was provided face to face; individuals attended weekly meetings with peers. Today, the program has expanded to offer a wider variety of tools and options for members; members can attend meeting, access and use the Weight Watchers program online, and, most recently, the official Weight Watchers Smart Phone App. Accommodating Busy Lifestyles with Modern Technology For many years, those who wanted to participate in the Weight Watchers program only had the option of attending the weekly, in-person meetings. While those able to attend usually were able to find success with the program, it left a gap for those with busier lifestyles on the go. Those with full-time jobs could not stop their work day to go to physical meetings. With the development of electronic commerce, or E-commerce, companies had the option to offer their information, products and services through computer networks, including the internet (Rainer Jr. & Cegielski...
Words: 1067 - Pages: 5
...“Now that’s enough weight to qualify for gastric bypass surgery if you want, but I hesitate to recommend that to my patients. A lot of times – insurance won’t cover it and if you don’t change your eating habits, you’ll just end up gaining the weight right back. My recommendation is to join a local gym and find some type of weight loss support group. I’ve heard that Weight Watchers is a great inexpensive plan that works for some people and weight loss is sometimes easier if you have someone working with you. Without that, there is not going to be a whole lot I can do to make you feel better. Unfortunately, there is not a magic pill to stop the damage all of that additional weight is doing to your body. At this point, it is all up to...
Words: 1308 - Pages: 6
...Measuring Service Quality Using SERVQUAL |Introduction |Measuring the quality of a service can be a very difficult exercise. Unlike product where there | | |are specific specifications such as length, depth, width, weight, colour etc. a service can have| | |numerous intangible or qualitative specifications. In addition there is there expectation of the| | |customer with regards the service, which can vary considerably based on a range of factors such | | |as prior experience, personal needs and what other people may have told them. | |SERVQUAL – a methodology for |As a way of trying to measure service quality, researchers have developed a methodology known as| |measuring service quality |SERVQUAL – a perceived service quality questionnaire survey methodology. SERVQUAL examines five | | |dimensions of service quality: | | |Reliability | | |Responsiveness | | |Assurance; ...
Words: 1363 - Pages: 6
...efficiency and economic viability of rearing African catfish (Clarias gariepinus, Burchell 1822) fingerlings and juveniles A. Z. Aderolu*, B. M. Seriki, A. L. Apatira and C. U. Ajaegbo Aquaculture Nutrition Unit, Department of Marine Sciences, University of Lagos, Akoka-Lagos, Lagos State, Nigeria. Accepted 16 December, 2009 Feeding frequency effect on growth performance, feed utilization and economic viability of Clarias gariepinus fingerlings and juveniles were studied under natural photoperiods of 12/12 h light/dark cycle using a complete random design. Triplicate group of 10 fish with an initial mean weight of 8.5 ± 0.1 g and 34.3 ± 0.1 g respectively per tank (measuring 52 x 33.5 x 21 cm). A commercial feed (COPPENS) with crude protein of 42% and ether extract 12% was fed for 8 weeks over four feeding frequencies studied (once, twice, thrice and four times). Mean weight gain, relative growth rate and the specific growth rate were all significantly different (P < 0.05) across feeding levels except at thrice and four times feeding levels. The feed conversion ratio was lowest on three times a day feeding level both for the juvenile and fingerling (0.66 and 0.73, respectively). Although net profit value, in both juvenile and fingerling group are not significantly different, the investment cost analysis and the gross profit between fish fed thrice and four times are equally not significantly (P > 0.05) different. The results of this experiment, both at the juvenile...
Words: 2845 - Pages: 12
...moon is 0 m/s2, and the acceleration on Earth is 9.8 m/s2 and on the moon its 1.6 m/s2,, we can determine the velocity on Earth. This value for the velocity will be the same on both the Earth and the moon therefore we have enough information to determine the displacement on the moon. The Olympic record for the women’s high jump on the Earth is 2.06 meters and the Olympic record for the women’s high jump on the moon would be 12.6175 meters. WEIGHTLIFTING When the Olympics are held on the moon and the weightlifting event takes place, the results on the moon will be better than the results on the Earth. This is due to the fact that even though the mass of the weights is going to be the same on both the Earth and the moon, the weights will be different. Because of the force of gravity will be less on the moon, the weights will seem lighter than they really are on the moon. Because we know the gravity on Earth is 9.8 m/s2 and the women’s record for weightlifting is 97.5 kilograms, we can from there determine the amount of force the...
Words: 475 - Pages: 2
... These sports figures that I mentioned have been named as greats in their perspective sport and they did not get there by just talent alone. As I was growing up playing football, I wanted to be just like Walter Payton. The moves that he would perform on the football field week in and week out were amazing to my eyes and wanted to be just like him. Walter Payton had the total package; he had the moves, the strength and the speed to make defenders miss or he was able to just run right through a defender or outrun anyone trying to chase him down. He was just pure poetry on the football field. I was a good sized young football player up until the age of 13 when I stopped growing. I had the strength, because of doing push-ups and lifting weights, while my moves were also great because I practiced them every week. The only problem that I had left was becoming a faster back like Walter Payton. I have tried many different ways to get faster and faster, but nothing seemed to work the way that I would have liked it to work. My 40 yard dash time was steady at a 4.75sec. In order for me to be effective and use my speed as I got older I would need to get my 40 yard dash time down to a 4.5sec or lower. I have done exercise after exercise, I even signed up for Track and...
Words: 925 - Pages: 4
...Louise Mallard to achieve personal freedom—either she or her husband must die. Having no personal freedom, the only way Mrs. Mallard could express her lack of freedom through a physical illness. Someone can choose to die, in a moment, as an escape to freedom. Mrs. Mallard’s death was a result of her loss of the freedom she had, when she supposed Mr. Mallard dead. Upon hearing the news of her husband’s death, Mrs. Mallard lets out a brief cry. Then she quickly retreats to her room where time seems to slow. The choice of words used by Chopin “sank”, “pressed down”, “roomy armchair”, “haunted her body” pulls us to empathize with her life which sounds, heavy and burdensome, and it’s been this way for a long time. They weight is not the weight of her loss, it is the weight of her life. As, Mrs. Mallard sits in her chair, She views nature and life going on outside her window. She sees and experiences freedom, a contradiction to her life with Mr. Mallard She begins to realize that Tension grow as she is sitting in the chair and at the same time being pulled out of it; There is something coming towards her that she would have to fight off. However, she accepts this something, which is her new freedom from her marriage, the thing that was exhausting her life weighing her down. While, Mrs. Mallard would “weep again” when she saw her husband in his casket, the burden of her life with him was clear. She hints at his cruelty, his “powerful will bending hers with a blind persistence” ...
Words: 579 - Pages: 3
...= 0.9394 2.17 The value of k in : / Die waarde van k in: P( Z > k) = 0.0823 2.18 The value of k in: / Die waarde van k in: P( Z < k) = 0.0618 3. A luxury passenger liner has 500 passengers on board whose ages are normally distributed around a mean of 60 years with a standard deviation of 12 years. / ’n Luukse passasierskip het 500 passasiers aan boord. Hul ouderdomme word normal verdeel om ‘n gemiddelde van 60 Jaar heen, met ‘n standaardafwyking van 12 jaar. 3.1 How many of the passengers are between 45 and 78 years old? / Hoeveel van die passasiers is tussen 45 en 78 jaar oud? 3.2 What is the minimum age of the oldest 20% of passengers? / Wat is die minimum ouderdom van die oudste 20% van die passasiers? 4. The weight of certain population of young females is approximately normally distributed with the mean of 66 kg and a standard deviation of 7.5 kg. If an individual is...
Words: 725 - Pages: 3
