1) Which are the stakeholders of CBS News?

* Stakeholder of CBS news are Ms Helen Caperelli, Mr Eric Cluster, Don Hewitt, Lowell Bergman, Mike Wallace, Jeffrey Wigand, CBS corporate, and all the employees directly or indirectly related to it. 2) Had CBS News established trust in its relations with all its stakeholders? Please justify your answer.

* No, CBS has not been able to establish relations to all its stakeholders. It was seen in the later part of the movie that when CBS management kill the story of doctor vegan by fearing that a law suit by big tobacco would put at risk its proposed merger with Westing house and the multimillion dollar bonuses that were to be paid to CBS executive. Hence, they broke up their trust with all its stakeholders by backing up just for the profit of the company.

3) Was trust necessary between CBS News and its employee/ sources? Why do you say so? Would your answer differ if the industry was different? Why?

* Yes, necessarily there has to be trust between CBS and its employees. While honesty and integrity are the basis for stakeholder trust across the board, those stakeholders that interact extensively with the organisation need to perceive authentic concern for their well-being to continue their trust. In other words, even well-meaning, ethically driven organisations can destroy trust if they are seen as being “fair but callous” when it comes to managing relationships with their most important stakeholders.

* No, our answer will be same, there has to be a trust between stakeholder and the company no matter which ever industry it is this trust is required for the survival of the company in the long run

4) What factors promoted /hindered trust between CBS and Bergman, its employee? What were some consequences of trust/ lack of trust between Bergman and CBS for Bergman and CBS?

* Bergman had worked very hard from the beginning to convince Dr Wigand to go against his former company, Brown & Williamson. When Dr Wigand had recorded an interview stating how the CEOs of big tobacco clearly misstated the truth about nicotine, CBS decided to not air the interview as it stated a fear of a law suit by the big tobacco which would affect their merger. This put all the hard work of Mr. Bergman in vain and makes him responsible towards Mr. Wigand. Hence in this way CBS lost its trust on Mr. Bergman. * Bergman is urged by its Scruggs to air the interview with Wigand, their own lawsuit under threat by governor of Mississippi. Bergman is enable to offer any publicity of this and privately doubts his own motives. Bergman wife’s persuades him to press on and he contacts editor at new York times confirming that CBS corporate executive forced the withdrawal of the 60 minute interview with Wigand, disclosing the full story to the editor. * The next morning the story makes the front page of the New York Times under the "Self-Censorship at CBS" condemns CBS, accusing them of "betraying the legacy of Edward R. Murrow”. The Wall Street Journal prints its analysis of the dossier, dismissing it as a largely unsubstantiated work of character assassination, and printing Wigand's deposition in its entirety. Eventually 60 Minutes airs the original segment, including the full interview with Wigand. Despite this, Bergman tells Wallace that he intends to resign, believing 60 Minutes' credibility and integrity to have been irretrievably destroyed.