...Industry Evolution Issues of Fitness Center in Singapore Amore Fitness Table of Contents Industry Evolution Issues of Fitness Center in Singapore 1 1 Introduction 1 2 Industry review 2 2.1 What is the current stage of industry evolution 2 2.2 What are the important factors that impacting the current and near future of such industry? 3 2.3 Five forces analysis 5 2.4 Possible trends identified from above analysis 8 3 Firm level analysis 8 3.1 Brief overview of the firm and its business 8 3.2 Firm’s Strategy 9 3.3 Under the present stage of industry life cycle, what is the key factors that impacting the firm’s strategy 9 3.4 Suggestion for maximizing the potential of present stage 10 3.5 Suggestion for positioning strategy that preparing enter of next stage of life cycle 11 4 Conclusions 11 Bibliography 12 1 Introduction This essay will thoroughly examine the competitive environment of fitness industry in Singapore. Fitness first made its way into the lives of Singaporeans in the sixties and seventies, and the majority of gym-goers were mainly men, who were mostly serious body-builders. The popularity of fitness training in Singapore only took off at 21st century, when every one wants to live a healthy lifestyle. Nowadays, the fitness industry has truly influenced everyone’s life through various fitness training group exercises, personal training and bodybuilding. (Singapore Fitness Blog, 2011) The famous and large fitness centers emerging...
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...Financial Study …………………………………………….. Management Study ………….…………………………………. Socio-Economic Study ………….………………………………….. Accounting System …..………………………………………… Appendix …..………………………………………… List of Figure/Tables ……………….……………………………. Curriculum Vitae …………………………………………….. PROJECT SUMMARY PROJECT SUMMARY Fitness There are thousands of people in Baguio City specifically men, who actually hit the gym to exercise and maintain their physical fitness. With the number of people consciously aware that they need to flex and stretch their muscles regularly, investing and starting a fitness business was considered by the proponents a good idea. It is considered by the proponents a very profitable business to be in, because people often value their health and physical fitness more than they value luxury items now. This ensures fitness centers to continue thriving, even in an economic climate in which other types of businesses fail. Wellness In the wellness industry, businesses now have access to an...
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...Module 5- Final Essay Assignment Understanding Fitness and Wellness Professor Katherine Cabai 26 May 2013 Every day the fitness world is becoming larger and larger. Everyone is trying to work towards having that “perfect body”. With that in mind, there are some important aspects an individual must understand about fitness and wellness in order to achieve their goals. Usually the best place to start is with themselves, by having figuring out their current fitness status. They need to also evaluate the exercises and activities they have been doing and improve their programs that will help make improvements towards their goal. Fitness and wellness isn’t all about working out, the individual needs to work on a diet plan and ways to control metabolic functions. Exercise and eating healthy are inseparable and come hand & hand with one another. Many people in the United States have struggled to eat healthy and also stay with a work out routine, which has resulted in an increase in obesity in America. Good health is just as important as fitness is, so it is important to create a good balance in order to achieve a high quality of life. To get a full understanding on where you stand on your health and fitness levels, you should regularly assess yourself. There are some specific attributes that an individual should check often to properly judge where they stand on their health and fitness levels. Doing an assessment on your fitness level is a great way to find out how healthy...
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...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
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...THE NATURAL MYSTIC The Natural Mystic’s Marketing Plan Phelicia Alert Keller Graduate School of Business Marketing Management – MM522 Professor Glen Forbes 1.0 Executive Summary Several major trends are driving the growth of wellness as an industry. These trends not only directly impact the spa industry and its customers, but also are opening new opportunities for spas to play a leading role in a paradigm shift toward more proactive ways of taking care of ourselves (Pilzer). According to economist Paul Zane Pilzer, the wellness industry is new and is currently a $500 billion worth industry. Pilzer also predicted that 10 million millionaires will emerge from the wellness industry in the next 3 to 5 years (Pilzer 2001). The Natural Mystic’s marketing plan seeks to generate revenue from a target market of primarily customers over fifty years old called the Baby Boomers. Through its wellness center, The Natural Mystic will provide unique solution – orient programs geared towards a market segment of serenity and holistic wellness seekers. Boomers represent the most progressive group in terms of making the connection between good health and appearance. As a result, Boomers represent the prime target for “beauty from within” messages. 75 % of Baby Boomers believe the best years are ahead of them. In this vein, they are looking for solutions that cater to concerns like lack of energy, physical health, memory and emotional health (Nolen 2011). It may seem that Boomers...
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...Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Bounce Fitness is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff has been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion, and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the health care costs to corporations will be considerably reduced through increased staff productivity, reduced absenteeism and turnover, reduced worker’s compensation claims and a healthier, motivated staff. Current economic and demographic changes will make health care issues worse. The environmental factors and the local competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative...
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...The Master degree of Health Education in Exercise and Fitness can help me achieve my goal of implementing my own visions into the fitness industry. It is no secret overall health and wellness is the future of this country. I am aiming to gain more in-depth knowledge on how to promote health and wellness. Learning how to implement ideas not only to individuals but to a whole community or organization is a skill set that is valuable in the fitness field. A successful career to me is where I can create physical activity programs that will change lives. I want to educate the general population about exercise and the benefits of being healthy. My experience with exercise and fitness has been an interesting relationship since the start. I was extremely overweight all the way into my senior year of high school. One day I went to the doctor where the harsh reality hit me right in the face. Since that time, I switched over to exercise and fitness I have not looked back. I was never properly educated on nutrition or physical activity at home or through my early education. Education is extremely important when trying to promote a healthier lifestyle. One of my goals is to educate families from poor and middle-income...
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...Corporate Health & Wellness Programs By Kerrie Ann Frey High insurance claims rates, rising healthcare premiums, increased absenteeism. One way corporations are tackling these issues is through wellness programs that encourage healthy habits and preventative care in its employees. “We were doing online assessments, giving an incentive to do that assessment, but we knew that we needed to get the employees more engaged,” explained Franck Labiche, Human Resources Director at Laitram. Headquartered in Harahan, Laitram is global manufacturing company with four operating divisions. With nearly 2000 employees worldwide, Laitram offers its employees a corporate wellness program designed to complement the company’s already existing health plan....
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... Table of contents • Summary • Objectives and purpose • Meet objective of bounce fitness business plan • Value proposition • E-marketing tools and their costs • Meeting Strategic needs • Action plan schedule and budget estimates, monitoring and evaluation • Ethical Legal Requirement • References Summary Bounce fitness is organisation who is related to the innovative wellness programmes and strategies which is organised for the people, so that they would be able to keep them fit and become healthy. Bounce fitness began in 2001 in cairns, Queensland. After that they expand their business and open their centres in Brisbane, Sydney and Melbourne as well. In addition to organise fitness facilities, they basically work on creation and implementation to the wellness programmes. They make more and more customers and increases their sales every quarter. Normally, they try to increase their sales 10% every year. Also they try to provide they long term wellness programs to the customers with the flexible class timings. Current scenario of the organisation At present company has no of centres all around the Australia with so many of health and wellness programs. Marketing is the important part for the company that need to be maintain every moment. So to keep it perfect they need to reduction the corporate...
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...Health Care Vs Fitness Nicasio Jones Adventist University Health Care Vs Fitness This paper will discuss how the healthcare industry and the fitness industry both address the individual health needs of a person; however, the cost and method of healing differs between the two industries. In the healthcare industry, an individual is identified as a patient. Upon the first visit of any medical facility. Personal information is collect by the front desk staff. The patient has to complete a health questionnaire that list any prior conditions, current lifestyle habits like drinking or smoking. They also provide all of their medical insurance information. They are even interview by a nurse to hear what symptoms they are feeling. Their vitals are recorded to assets their current condition. And then they receive a physical exam by the physician who will diagnose and prescribe a personal plan of care for that patient. In the Fitness industry, an individual is identified as a member. Upon the first visit to the fitness facility, a new member fills out a health history questionnaire and provides their credit card information. Also as part of the introduction process the member receives several sessions with a fitness trainer that will review their health history and help develop and workout program to help the member reach their goals. The cost of healthcare has increased over the few years. With the increase of obesity and other lifestyle diseases, the cost of care has escalated...
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...Running head: Assignment 2 – Employing Strategy in a Competitive Environment - Fitness Connection Assignment 2 – Employing Strategy in a Competitive Environment - Fitness Connection Sample Student Strategic Management BUS 599, Winter 2013 Dr. Ingrid Wright February 3, 2013 Abstract As a business professional in the physical fitness industry, I have created an environmental scan for Fitness Connection in order for them to assess the threats and implement a plan of action to ensure that the impact is minimal. The components of the environmental scan are comprised of information addressing the following: 1) Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal. 2) Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace. 3) Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders. 4) Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace. 5) Evaluate how global competition may impact the business strategy and determine...
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...Snap Fitness Exercise Centers 12 May 2012 Part A & B –Variable Costs and Target Net Income Analysis CVP analysis requires that all company costs be identified as variable or fixed. Investopedia defines variable costs as, “costs that vary depending on a company’s production volume; they rise as production increases and fall as production decreases”(pg 1). Fixed costs do not change with an increase or decrease in the amount of production. Snap Fitness’ fixed costs are $4,000 a month for operating expenses and $2,000 for the equipment lease (Total $6,000). The amount of members estimated to break-even is 300 at a monthly price of $26. To find variable costs, the equation is listed below: (a) Break-even point = Variable costs + fixed costs + Net income 300*($26.00) = Variable costs + $6,000 + 0 $7,800 = Variable costs + $6,000 Variable costs = $7,800 - $6,000 = $1,800. (b) What would the monthly sales have to be to achieve a target net income of $10,000. (Fixed costs + target net income) / contribution margin ratio = required sales in dollars. Contribution margin ratio = contribution margin / sales. Contribution margin = Sales – variable expenses. $7800 – 1800 = $6,000 6000 / 7800 = 77% contribution margin ratio. ($6000 + $10,000) / 77% = $16,000/0.77 = $20,779 Based on the fixed costs provided, $20,779 in monthly sales would...
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...wristband that makes fitness fashionable.” Fitbit uses wireless technology to track all-day activity such as, how many steps you have taken, the distance you have traveled, how many calories you have burned, how many minutes you were active, and a sleep monitor to tell you how long and well you slept. Fitbit Flex comes with two band sizes, small and large made from a flexible material that provides all day comfort; the bands are interchangeable and come in different colors. Fitbit currently has six different types of wireless activity trackers you can buy, along with a “wi-fi smart” scale for continuous tracking of your weight loss. Consumers can track their activity through an app that is downloadable on any smart phone to keep track of how many steps are being taken, calories in and out, and tracking what foods they consume. As well as tracking on your smart phone you can also track your activity through a dashboard online to see what your latest statistics for the day are. Industry/Business Fitbit is currently sold in over 50 countries and is being sold in over 45,000 retail outlets. “Fitbit can be synced with over 150 mobile devices and currently boasts the largest community of connected health and fitness device users.” (http://seekingalpha.com/article/3234736-an-in-depth-analysis-of-the-fitbit-ipo) Fitbit falls under a two different types of industries wearable technology, consumer electronics, with a future in the medical industry. The wearable...
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...claim to fame came from their pioneering of marine and handheld GPS' for the US Army, they have since expanded into the commercial market focusing on the design, manufacturing, and marketing of a diverse family of hand-held, portable, and fixed navigation and communications products. According to the company, Garmin is a leader in providing “navigation, communication, information devices and applications, most of which are enabled by GPS technology”. Garmin’s stated goal in creating these devices is to enrich the lives of their customers, by providing high quality products that create value for consumers. Classified as a technology and scientific instruments company, it operates in five business sectors which serve the marine, outdoor, fitness, automotive, and aviation markets. The company advances the idea of their superiority in value and performance, ease of use, innovation, and ergonomics of its products, and offers an expansive array of solutions across its various segments. As a result of the variety in the nature of the products and types of customers they serve, the segments are managed and analyzed separately. Garmin products are sold in approximately 100 countries through a worldwide network of approximately 4,000 independent dealers, as well as through larger consumer product distributors such as Amazon.com, Best Buy, Wal-Mart, and Costco. In addition to these distribution channels, Garmin has several key relationships with Original...
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...Executive Summary Fitness First was founded 19 years ago by Mike Balfour in Bournemouth in 1993. Fitness First is one of the largest health and fitness club business in the world. From a single club opening in UK, Fitness First has expanded in Europe, Asia, and Australia through a combination of existing businesses and continuous investment in new club openings. In this report I will outline Fitness First marketing strategy with different tools such as SWOT analysis, PEST analysis, etc. Additionally, I will give recommendations to improve and optimize the recent marketing strategy. Data and Facts: • Fitness First has around 540 clubs and roughly 1.1 million members since 2011 • Fitness First is broadly based internationally, with operations in 15 countries • Fitness First is the largest privately owned health and fitness provider in the world which is strongly positioned in all major markets • Fitness First has a total revenue of 670.3 million £ in 2009 and it is anualy growing Fitness First, 2010. CFO Report. [online] Avaialable at:[Accessed 6 June 2012]. Fitness First, 2010. History. [online] Avaialable at:[Accessed 6 June 2012]. Fitness First, 2010. Daten & Fakten. [online] Avaialable at:[Accessed 6 June 2012]. 1 Introduction The Fitness First Company is considered a leading health club chain company which operates worldwide. The reason why Fitness First is expanding rapidly is because it provides state of the art facilities, world...
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