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Western Pharmaceuticals a&B

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Western Pharmaceuticals (A&B) 1

MGT 309 - Western Pharmaceuticals (A&B) Case Analysis 4
February 1, 2015
Latrina L. Black
Professor James Maddox

Western Pharmaceuticals (A&B) 2
Background
Western Pharmaceutical (A) was founded by George’s grandfather in Los Angeles. George, who is the CEO of the newly formed United Pharmaceuticals, decided to have Western Pharmaceuticals (A) merge with one of the largest over-the-counter cold remedy companies, Atlantic Medical. This merger was to help guarantee coast-to-coast market penetration for both Western’s upset stomach products and Atlantic’s cough syrups (Bowersox, Closs, Cooper, Bowersox, pg. 453). Western Pharmaceutical (B) is an extension of Western Pharmaceutical (A). It requires an inventory analysis focusing on determining inventory requirements. Although the firm wanted a comprehensive inventory analysis, the information available was limited due to the merger and a simultaneous move to an Enterprise Resource Planning system (Bowersox, Closs, Cooper, Bowersox, pg. 457).
Issues Addressed 1. Multiply the demand quantity by the service level to estimate resulting sales as opposed to demand. This process will determine a weighted service level. Columns, AN, AO, and AM is the weighted sales for each DC product combined. The AQ column is the total quantity for sales in DC and column AR is the total quantity for the demand for DC. The average service percentage is shown in column AQ and AR. The service analysis by value

Western Pharmaceuticals (A&B) 3 instead of units shown in columns AU, AV, and AW. This shows us the difference between a unit and a standard cost analysis and how it can impact total results across products and DCs. Column AX is the current inventory value based on standard costs. The results shows a 96 percent fill rate in terms of units and a 96.1

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