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Westin Resorts and Six Sigma

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Westin Resorts and Six-Sigma

Six Sigma’s impact in the service industry, high quality products and performance are a top priority for any company. By implementing total quality management systems, businesses are seeking to improve the effectiveness of their performance. “Six Sigma is a process created to eliminate or reduce variations in the operation process”(Jacobs & Chase 301), often used in manufacturing industries. Through Starwood Hotels and Resorts, one of the top companies in the hospitality industry, Six Sigma has expanded to an industry that provides customer service as product. This paper seeks to explore how Starwood Hotel and Resorts, in specifically Westin brand has implement Six Sigma into their operations by identifying the procedures and the impact on their performance in Westin’s practices.

Starwood Hotels and Resorts (HOT) is an American company founded in 1969 and formed as a corporation in 1980. As of December 2012 this corporation owned, managed, or franchised 1,162 properties under nine different brands, and reported $5.62 billion in revenue for 2011 and $6.32 billion for 2012. Westin Hotels and Resorts is the largest and oldest brand in Starwood Corporation, with more than 185 properties around the world. (Starwood Hotels and Resorts Worldwide- Westin)

In 1986 Motorola created a system with the purpose to improve the effectiveness of their performance; it was named Six-Sigma. This quality technique uses statistical methods and quality management strategies. Six Sigma’s problem solving approach is based on five steps (DMAIC): define, measure, analyze, implement, and control.

Starwood Corporation implemented Six Sigma system into their operation in 2001, through 3,500 projects across their worldwide properties. During the last twelve years Westin Hotels and Resorts has been challenged to incorporate Six Sigma into their hotel

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