...of internet users grew from 360 million to 2.2 billion over an eleven year span from December 31, 2000 to December 31, 2011. In particular, US internet users grew from 4.5 million to 140 million (World). Two start-up companies attempting to capitalize on this new emerging market were Yahoo and Google, both founded and incorporated in the mid to late 1990s. Both companies realizing the potential of the internet as an unlimited database, started out specializing in search engines that help users locate information on the internet. This is reflected in their respective mission statements. Google’s mission statement is "To organize the world’s information and make it universally accessible and useful” (Frequently). Yahoo’s mission statement is “Yahoo! is the premier digital media company. Yahoo! creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses” (Yahoo! Inc.). Due to the fact that both Google and Yahoo started out as search engines, there are striking similarities in their mission statements. First is that they both consider the internet a database with Yahoo explicitly stating that they are “the premier digital media company”. While Google implicitly states it with the phrase “organizing the...
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...Google is the leading search engine used by millions of internet users all over the world. The organization started with a search engine in 1996. The organization’s mission is to “Organize the world’s information and make it universally accessible and useful”. Since the company started, the world has evolved tremendously. Over the past twenty years, society has become reliant on the accessibility of information on the internet. The demographic of internet users has advanced since the beginning of the new millennium. When most people think of finding information online, Google.com is usually the preferred search engine. Although the organization has an excellent success story, there have been legal matters that affect the way business is conducted at Google. When the founders initially started Google, the owners were attempting to identify the importance of individual web pages. After fifteen years, the organization has grown and is available all over the world. In the year 2000, Google introduced the first 10 language versions of the search engine. The company identified the need to expand the capabilities of the search engine. Google was able to bring the fast paced search service to customers globally. After the initial ten languages, the organization quickly added new languages to the site. This introduction of the languages also carried over into the different companies under the Google umbrella. According to the 2010 U.S. Census Bureau statistics, over 70...
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...“because it could provide simple, fast, and relevant search results” (Deresky, 2011). The differentiating factor was Google’s “PageRank technology which displays results…by looking for keywords inside web pages, but also gauging the importance of a search result based on the number and popularity of other sites that linked to the page” (Deresky, 2011). The use of Google has always been free to the user, the two revenue-generating avenues that have made Google one of the most profitable companies of the last decade is advertising and selling its technology. Google’s advertising branch is called AdWords and allows those wishing to advertise to “create ads and choose keywords, which are words or phrases related to the business. When people search on Google using keywords, ads appear next to or above search results” (Google.com). With the rapid success experienced in the U.S., Google quickly grew their business into the global arena by offering search results in hundreds of languages and being available on hundreds of different domains. This expansion helped to significantly increase Google’s revenues and made its IPO launch in 2004 possible. As Google began to dominate search engine market share in France, Germany, and Japan, it created concern and ultimately distrust of the U.S. domination that was taking place in their countries. This distrust led to lawsuits on the grounds of copyright infringement by multiple companies in France who were ultimately successful in the...
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...Google’s Country Experiences: France, Germany, Japan Summary: Stanford graduates Serger Brian and Larry Page founded Google in September 1998. In June 2000 it became the largest search engine in the world. They used Page Bank technology to perfect their web search, it made it more accurate and precise. Google made money two ways advertising on its website and selling its technology to other sites. Google’s advertising revenues stood at 21.1 billion dollars in 2008. Google wanted to expand into international markets. By 2000 Google users could search contents on the site in 10 different languages. In the same year Google included a large collection of international websites stamping Google’s plan to expand in international markets. Google realized that they made were revenue from the international market. In 2007 you could search for content on Google in 120 languages, and 160 domains. ComScore Inc. is a global internet information provider ranked Google as the top worldwide search property in August 2007 with 37.1 billion searches. Google expanded its portfolio by introducing an array of software and added services. It found ways to import books, and Television shows in the search engine. They added YouTube and DoubleClick, the two largest video websites. Google’s rise to dominance in the search engine world saw a lot of opposition and law suits. Countries and other cultures didn’t want to see Google dominating them, so they demanded that Google censor its contents in search...
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...Google’s Purchase of Zagat Google is an American multinational public corporation started in 1998 as a research project by Larry Page and Sergey Brin. Google has been invested in internet search, cloud computing and advertising technologies, which hosts and develops a number of internet based services and products. (Google) With Google’s most recent endeavors their strategic plan is to become the marketplace for reviews. It seems like now and days the best critics are the actual customers themselves. Zagat Survey LLC is the Zagat is the world's leading provider of consumer survey-based information on just about anything. (ex. Restaurants, hotels, Night clubs, etc.). With this in mind, Google set out to purchase Zagat as an attempt to now control the marketplace for reviews. The article that will be referenced in this paper, “Zagat Deal Extends Google's Influence”, is an article supporting the purchase; this article was published in The Wall Street Journal on September 9, 2011 by Amir Efrati. (Efrati) Strategic Action There are over 350,000 customer opinions surveyed from around the world, on which Zagats’ ratings and reviews are based upon. Zagat has become the world’s most trusted source to help customers make informed and smart decisions. One way Google plans to incorporate Zagats’ established reviews are by putting it into Google Maps and places, which are also integrated on cell phones and across the internet. With Google being the company with the ability to reach...
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...http://techcee.com/wp-content/uploads/2013/05/google-services.jpg Country Experience; France, Germany & Japan International Management http://en.academicpositions.se/content/uploads/sites/8/2013/07/lesundLogo.png Table of Contents Introduction3 How does a search engine work and make money?3 What is the exportability of search engine’s technology and business model?4 Why did many governments appear thretened by google? How did they counter this threat?4 Global leadership and Organizational Behaviour Effectiveness (GLOBE)4 Hofstede’s five dimensions:4 Google (USA) to France - focus dimensions: PDI & UAE (appendix 1: figure 1)4 Google (USA) to Germany - focus dimensions: UAI & IDV (appendix 1: figure 2)6 Google (USA) to Japan - focus dimensions: UAI, MAS, IDV and LTO (appendix 1: figure 3)7 Is the threat, from the government-sponsored search engines, real or imagined?8 What can Google do to secure dominance in those countries?8 What can Google learn from those experiences to guide its entry strategy for other countries?9 The negotiation process (appendix 2: figure 1)9 Stage One: Preparation9 Stage two: Relationship Building9 Stage Three: Exchange of task-related Information10 Stage Four: Persuasion10 Stage Five: Concession and Agreement10 Sources:11 Websites:11 Appendix 112 Figure 1: Hofstede, USA vs. France12 Figure 2: Hofstede, USA vs. Germany12 Figure 3: Hofstede, USA vs. Japan13 Appendix 2:14 Figure 1: The Negotiation Process14 ...
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...that are ideal for the working environment but without being critic. “Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people. They have been fortunate to recruit many creative, principled and hard-working stars.” With no doubt, Google is the best place to work in. Google’s ability to leverage itself from competitors offers attractive packages, which serves as a pull factor for Google. Some of the benefits include: flexible hours, promote the human talent by providing creative, nurturing environments, free meals and implement more activities concerning the employee’s health yet at the expenses of high returns in investment. Google’s compensation programme rewards strong performance and its training programmes help overcome weaknesses and underperformance of its employees. Human Resources policies and work culture are unique in the way that staff and managers are allowed to try new approaches and learn from their mistakes. After analyzing and reviewing the model, it is reasonable to be confused on how to view Google’s human resources practices. The model presents a lot of critic to what the company does and the way it does it; however, it recognize...
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...they wouldn't find any other way such as those that are out of print. At the same time will carefully respecting authors' and publishers' copyrights. The goal is to create a comprehensive, searchable, virtual card catalog of all books in all languages that helps users discover new books and publishers discover new readers. Users simply search for a book or topic using keywords and Google lists books from its database containing the search terms. Users can then click a book title to view “snippets” of books containing the term(s) searched. We are going to talk about Google Library Project and a history for their straggle in court. We are also going to talk about is it good or bad that Google is a United State corporation bound by U.S. laws., what is the “fair use” doctrine and if we think that Google defines it correctly in this controversy. We are also going to explain why some libraries are backers of the project, while others vehemently oppose it. Discussion Google Library Project's aim to make it easier for people to find relevant books specifically, books they wouldn't find any other way such as those that are out of print. At the same time will carefully respecting authors' and publishers' copyrights. The goal is to create a comprehensive, searchable, virtual card catalog of all books in all languages that helps users discover new books and publishers discover new readers. They started in 2004...
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...Is Google’s Philosophy of “Don’t be Evil” being compromised at the cost of doing big business Google has always wanted to be the people’s favourite by having a strong set of business morals and gaining the confidence of its users by having a motto, “Don’t be Evil”. Even as it has created goodwill, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra. They've taken a stand against pop-ups and pop-under and refused ads from sites they consider to be overly negative. All the while, they've stubbornly kept the Google homepage concise and pristine. On just a faint whisper of a marketing campaign, the company pulled in an estimated $70 million last year (a third from licensing fees and the rest from ads) (McHugh, Josh, Google vs Evil, Wired, 2002). Should Google play ball with repressive foreign governments? Refuse to link users to "hate" sites? Punish marketers who artificially inflate site rankings? Fight the Church of Scientology's attempts to silence critics? And what to do about the cache, Google's archive of previously indexed pages? Are the questions often asked. Most major companies refer to a detailed code of corporate conduct when considering such policy decisions. General Electric devotes 15 pages on its Web site to an integrity policy. Nortel's site has 34 pages of guidelines. Google's code of conduct can be boiled down to a mere three words: Don't be evil. (McHugh, Josh, Google...
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...Google’s Competitive Advantage and Products For any large complex technology-based company such as Google, one of the most important factors is to stay agile. Agility is more than responding to change, it is accurately predicting the change, creating appropriate responses, implementing the new strategies, and then monitoring the strategies. Google has taken advantage of opportunities in emerging technology by streamlining search engines, changing the way companies advertise, centralizing data and tools, providing open source cell phone operating systems, digitizing books, and changing the way we interact with technology every day. Google currently has 161 active products that range from desktop, mobile, web, and hardware products (Daly, 2010). Not only has Google been able to stay on the forefront of innovations, but they have year after year been on the Forbes top 10 best companies to work for list. Google has also been able to maintain incredibly high rates of retention resulting in the company being able to hold onto some of the brightest minds in the technology industry. For any technology-based company to stay competitive in today’s environment they have to constantly come out with new revolutionary products; and sometimes they have to change their business altogether. It is hard for most consumers to imagine a math formula or algorithm being the sole revenue of a company resulting in billions of dollars. It is also hard to envision a company that does not sell...
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...Entrepreneurship Module 7 John Smith MGT500 Aug 06, 2011 Essay Questions: Google Case Study 1. Do you think Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size? Why or why not? It appears that Google will maintain its entrepreneurial spirit at least for the foreseeable future. Google now employs over 28,000 people around the globe and as of February this year, maintained a market share of 65.6% in the search engine industry (Kell, 2011). On top of this their additional product lines are impacting the market on global scale such as Gmail and Google Maps, making Google a major player in the technology sector. However, even with all explosive growth, Google recently confirmed its desire to maintain its entrepreneurial roots. As stated by Google CFO Patrick Pichette, “With scale there always becomes this tension of how do you keep the start-up philosophy, we don't want to lose our start-up philosophy" (Millman 2011). The question then becomes not do you want to remain entrepreneurial, but rather how do you maintain it. When the size of an organization reaches 28,000 it is inevitable that a more bureaucratic model becomes necessary to maintain organized operations. With bureaucracy and the stability it brings, innovation and flexibility tend to suffer. However, Google has proven it can maintain and grow revenues even while it aggressively expands the size of its operation. This is demonstrated by Google...
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...Quick Ratios | * Patent infringement lawsuits may affect financial condition and operating results * Profitability Ratios 2010 trailing Baidu and Microsoft in: * NPM, ROA, ROE, * Productivity Ratios 2010: * SG&A/Net Sales – trailing Baidu * COGS/Net Sales – trailing Baidu and MS | OPPORTUNITIES | THREATS | * Strategic Acquisitions to further strengthen the company’s portfolio * Rising popularity of Android to increase market share * Robust outlook for mobile advertising market provides growth opportunity * Entry into mobile payments market * Serving additional customer groups or market segments * Integrating forward or backward * Acquiring companies with attractive technological expertise or capabilitiesFurther penetration into international markets | * Intense competition may affect revenues and profitability * Slowdowns in market growth * Economy slowdown in both domestic and international markets * Board of Directors at risk for corporate conflcit * Loss of operation in China * Adverse economic conditions that threaten critical suppliers or distributors * Web spam and content farms may decrease Google’s search quality * Exchange rate fluctuations * Google TV’s failure to meet expectations | This SWOT Analysis for Google comprises information researched and provided via Datamonitor and edited when compared directly with the SWOT and financial performance of Google’s main competitors, including Yahoo, Microsoft...
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...monitoring politically objectionable information, which violates the mission and principal of the company – To organize the world’s information and make it universally accessible and useful and do no evil. 2.) Can Google take the comfort from the reactions of stakeholders so far? In my opinion, it depends on the types of stakeholders. For competitors, such as Baidu, there is no doubt that Google exiting from China is great news by getting rid of such a strong competitor. And also I don’t think the shareholders of the company were happy to see that, as the stock price of Google falling as low as $573.09 on January 13 comparing to $714.87 in December 2007 which is Google failed business in the Chinese market is an irreversible facet. But Google’s management must give investors an explanation. This is the basic ethics of corporate management in the West. More important, Google tried to give users around the world this information. 3.) Do you except Google to exit China? Yes, I strongly expect Google to exit China because first of all it is very risky to handle a Capitalistic Chinese’s government and it is also not healthy for them to strive that hard keeping in mind of the investors and stakeholders on the line. Either it can come to an agreement with the government or it’s better for Google to exit out of china at least for now and then if they still want to enter in to the market in future they can first deal with the government and then they can take a move and the catch...
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...agreement with labor representatives to shorten the workdays at some of its German plants. The article discusses the impact of this decision on the company and its employees. “Google to Slice Motorola Mobility’s Staff” written by Drew Fitzgerald is about Google’s discusses the downsizing that Motorola Mobility Inc.’s workforce suffered. “Groupon Staff Feel the Heat” written by Shira Ovide is about Groupon’s employees suffering from increasing demands, tougher compensation calculations and a lack of opportunities for promotions. The article analyzes Groupon’s high turnover rate. In recent years, frauds and financial crises have tarnished the public’s faith in business all across the United States. The business world seems to have a “crisis of trust.” HR decisions should result in the greatest good for the largest number of people. The general public is in a constant trust battle with American businesses. With trust being a critical element in boosting and helping restart our economy, business leaders and HR managers should understand what trust is, how to create it, and how to maintain it. Bass Pro Shops is a well-known shopping outlet for rods and reels, camping and hunting gear, and other outdoor accessories. Recently a lawsuit was filed against the company for discrimination when it comes to hiring. Human resource managers are directly responsible for implying the concept of equal employment opportunity. Employment opportunities should be fair for all people based on the laws...
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...Apple Inc. v. Samsung Electronics Co., Ltd. was the first of many lawsuits between Apple and Samsung. Apple Inc. filed its patent infringement lawsuit in April 2011 and engaged legions of the country's highest-paid patent lawyers to demand $2.5 billion from its top smartphone competitor. Samsung Electronics Co. fired back with its own lawsuit seeking $399 million. By August 2011, Apple and Samsung were carrying out their legal battles in 19 ongoing lawsuits in 12 courts in nine countries on four continents; by October, the fight expanded to 10 countries, and by July 2012, the two companies were embroiled in more than 50 lawsuits around the globe with billions of dollars in damages claimed between them. The ultimate cost of these patent wars to consumers, shareholders, and investors is yet unknown, but it is increasing both business costs and product pricing. Some of the things that Apple claimed had been copied by Samsung are: the Galaxy line infringes the “Trade Dress” (which refers to design aspects that are non-essential to the function of a device) of the iPhone and iPad by using a rectangular design with rounded edges also the black borders around the Galaxy Tablet are very similar to those exhibited by the IPad; the use of small square app icons and the software used by Samsung were one of Apple's claims. I think Apple has a point with respect to software used by Samsung, but despite that does not seem to be anything more. The shape of the phone and tablet are just consumer...
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