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What Business and Social Problems Does Data Center Power Consumption Cause?

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. What business and social problems does data center power consumption cause?
Data center power consumption economically affects businesses and environmentally affects society. Operating costs for data centers is very expensive. In the article, "Ubiquitous Green Computing Techniques for High Demand Applications in Smart Environments," the total operating costs, concerning electricity, of all data centers within the U.S. alone exceeded 7 billion dollars in 2010 (Ayala, J., Moya, J., Risco-Martín, J., Sanchez, C., Zapater, M. 2012). The article then explains that data centers consumed 61 billion kilowatt-hours in 2006;the Environmental Protection Agency provided this statistic to the US Congress in a report from 2007 (Ayala, J., Moya, J., Risco-Martín, J., Sanchez, C., Zapater, M. 2012). With this amount of energy being consumed by data centers, it is a cause for concern; consequently, data centers have an impact on the cost of business and negatively impact the environment via carbon footprint.
As the carbon footprint grows, there is a need to realign the way businesses looks at managing their data centers. Several companies including Cisco, Dell, Google, HP, IBM, and Intel have announced efforts to reduce the environmental footprint of their product offerings (Chang et al., 2012). Large technology companies are starting to understand that being environmentally friendly is good for the wallet and good public relations. Understanding how to manage and build better data centers with a green foot print becomes paramount. A large factor in data center efficiency or lack thereof is the architecture. In most data centers the cooling and power delivery infrastructure (air conditioners, power delivery units, etc.) accounts for a large fraction of the total electricity consumption (Chang et al., 2012). It is important to understand and identify how using different power

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