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What Do Marketers Do?

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What do marketers do?
A marketer will have researched the market to find those needs of consumers that have not been developed. A marketer uses a business tool called the “marketing mix.” The marketing mix is essentially made up of the four Ps; price, product, promotion and place. These four elements are the underlying basis and marketing fundamentals to enable the marketer in determining a product or service. (Sharp, 2013)
So selling is merely just a fraction of the entire marketing process of a product or service. When one looks closer at each p element of marketing, there is a considerable amount of strategy, planning and research that is required.
By understanding the needs of a consumer is merely not enough, there are also other factors which require research and understanding why consumers are influenced in a number of ways to make specific purchases. All these factors are driven ultimately by consumer behaviour.
A marketer will have researched consumer behaviour, in other words, they use market science, to systematically gather and analyse information needed. By applying the theoretical aspects of marketing and bridging this with real world marketing knowledge, the marketer can make informed decisions in planning marketing strategies. Many marketing fundamental theories have evolved over time, after all, marketing has been around been for thousands of years, many have seen thousands of products come and go over time. Yet the fundamental factors that influence consumer behaviour has changed little, as long as there is a product or service that meets the needs of the consumer, there will always be a need for it. In other words, the need to market is largely customer-driven. In the research phase, the marketer may have conducted surveys in person, by phone or internet to gain a market perspective of the current buyer’s market. After the development of a

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