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What Do Marketing Do

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TABLE OF CONTENTS 1. Introduction............................................................................................. 1 2. Executive Summary ................................................................................. 2 3. What do marketer do.............................................................................. 3 4. The role of marketing............................................................................... 3 5. Strategy planning...................................................................................... 3 6. What marketer need to do. 1.1 Target market..................................................................................... 4 1.2 Observing the competition................................................................. 4 1.3 Pricing................................................................................................. 4 1.4 Promotion........................................................................................... 4 1.5 Distribution......................................................................................... 4 1.6 Treat supplier as a partner................................................................. 4 1.7 Marketing intermediaries.................................................................. 5 1.8 Knowing major force in the company environment.......................... 5 7. Market Research...................................................................................... 5 8. Referencing.............................................................................................. 6

INTRODUCTION
Many people think of marketing as selling and advertising. They are surprised when they hear that selling is not the most important part of marketing. Today marketing must be

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