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What Do You Mean

In:

Submitted By tibumxinh
Words 945
Pages 4
Udoctor = Ứng dụng hỏi + đáp Bác Sĩ
Trương Trọng Thể - Founder & CTO
Email: thett@novaon.vn
Tel: +84904572055

Tổng quan thị trường di động tại Việt Nam
SỐ LƯỢNG 3G/THUÊ BAO DI ĐỘNG
3G

SMARTPHONE/FEATURE PHONE
Smartphone

Thuê bao di động

SMARTPHONE/FEATURE PHONE

Featurephone

Android

Ios

Win8

Win7

Khác

3% 2%

9%

17%
43%

20%

57%

66%

83%
Số lượng sử dụng 3G: 29, 3 Triệu thuê bao

57% là smartphone 43 % là feature phone

64% Android, 19% ios, 9% win8, 3% win7, 2% #

Tổng quan thị trường di động tại Việt Nam
Theo độ tuổi

TỈ LỆ NAM/NỮ
Nam

48%

Nữ

52%

0%

10%

20%

30%
55

70%

80%

90%

Thực trạng người dùng:
Ngại: Ngại đi khám bệnh, ngại nói về bệnh lý của mình
Sợ: Sợ mất thời gian, tốn chi phí, sợ thủ tục nhiêu khê, dịch vụ không tốt… Thiếu: Thiếu hiểu biết về sức khỏe, thiếu tư vấn chuyên môn…

Nhu cầu người dùng:
1.
2.
3.
4.
5.

Được tương tác và nhận thông tin phản hồi từ bác sĩ
Thông tin uy tín, tin cậy
Đúng vấn đề mình đang quan tâm: Bộ lọc theo chủ đề, hỏi – đáp trực tiếp
Lưu trữ hồ sơ cá nhân & gia đình
Chia sẻ với cộng đồng

Thực trạng bác sĩ:

Đủ: Năng lực, nhiệt huyết, thiện tâm
Thiếu: Công cụ, môi trường, phong trào

Mong muốn của Bác sĩ :
1.
2.
3.
4.

Nâng cao uy tín cá nhân
Tạo ra giá trị cho cộng đồng, giúp ích cho cộng đồng
Tư vấn cho chính xác đối tượng người dùng mục tiêu
Góp phần quảng bá hình ảnh của phòng khám, bệnh viện nơi mình đang làm việc.
5. Từ đó nâng cao thu nhập

Tây làm gì? Tàu làm gì?

: “LÀM GÌ Ở VIỆT NAM???”

• Health Tap (www.healthtap.com)
• Ra mắt: 2010
• Người dùng: 100 triệu (Tháng 9-2014)
• Ứng dụng: iOS, Android, Web App
• Bác sĩ: 63,097 (Tháng 9-2014)
• Bác sĩ hành động:
• Tạo ra 1,8 giao dịch
• 3,5 tỉ câu hỏi miễn phí
• Thời gian bác sĩ dành là 69 phút / buổi

Chunyu Yisheng (http://www.chunyuyisheng.com/)
Ra mắt: 2011
Người dùng - 2015: 100 triệu
40,000 Bác sĩ
Chỉ phát hành và phục vụ tại Trung Quốc

Là gì? Khác biệt ở đâu?

“Udoctor là gì?
• Udoctor là nền tảng ứng dụng Hỏi-Đáp miễn phí với Bác sĩ
• Lưu trữ trực tuyến câu hỏi, hồ sơ sức khỏe của người dùng

Ứng dụng cho người dùng

Udoctor cho bác sĩ

…ĐA NỀN TẢNG” iOS, Android, wap, web - Là cầu nối tốt nhất giữa người dùng và bác sĩ

Khác gì với các sản phẩm cùng ngành ở VIỆT NAM???

Diễn đàn

VIỆT NAM ĐANG LÀM GÌ???
Thành viên đông đảo thông tin đa dạng nhiều chiều.
Nhưng:
- Tính xác thực kém. Chủ yếu dựa vào kinh nghiệm mang tính chất truyền khẩu
- Tương tác offline
- Không có tư vấn trực tiếp từ bác sĩ

Cổng thông tin sức khỏe

Có kết nối bác sĩ & tư vấn trực tiếp
Nhưng:
- Cấu trúc cổ điển, tương tác thấp
- Mô hình cổng thông tin, không tập trung vào hỏi đáp và nhu cầu hỏi – đáp của người dùng
- Định hướng người dùng không tốt. Người dùng khó tìm được nội dung mình thực sự cần

Ứng dụng di động đầu tiên, top 1 tại VIỆT NAM kết nối trực tiếp
Bác sĩ – Người dùng

HIỆN TẠI CÓ GÌ???

1.
2.
3.
4.

Top 1 trên bảng xếp hạng ứng dụng “Sức khỏe” miễn phí của Google chỉ sau 1 tuần ra mắt
20.000 câu hỏi và câu trả lời được phân loại kĩ lưỡng trên hệ thống
Số lượng người dùng tăng trưởng rất nhanh
Trung bình 1 bác sĩ sẽ giải đáp tốt cho nhu cầu hỏi của 500 người dùng

MỤC TIÊU LÀ GÌ???
1.
2.
3.
4.
5.
6.

Xây dựng cộng đồng Tư vấn - Sức khỏe LỚN MẠNH NHẤT TẠI VIỆT NAM
Tư vấn chuyên môn, nhanh chóng, số lượng lớn
Loại bỏ những mối lo loạn thông tin cho người dùng
Phát triển Y tế cộng đồng và đẩy mạnh Y tế cộng đồng, tư vấn cộng đồng
Quảng bá và xây dựng hình ảnh cho Bác sĩ, phòng khám, bệnh viện…
Tăng doanh thu cho bệnh viện, phòng khám, tăng thu nhập cho bác sĩ

CỤ THỂ THẾ NÀO? BAO LÂU THÌ ĐẠT ĐƯỢC?
10k
users

• Đạt mốc 10.000 users đầu tiên vào cuối tháng 11
• Đủ số bác sĩ tư vấn trực tiếp
• 1000 câu hỏi thường xuyên được tải lên

100k users Tháng 11/2015

Tập trung vào tăng nhanh users
Tương tác trên hệ thống

1 Mil users Q1 2016
100k
users

10k users • Đạt mốc 100.000 vào Q1 năm 2016
• 500 Bác sĩ trở lên thường xuyên trả lời trên hệ thống
• 3000 câu hỏi thường xuyên được tải lên

Đẩy mạnh kênh phân phối
Hoàn thiện sản phẩm
Giữ chân người dùng
Tăng lượng bác sĩ và chất lượng bác sĩ

• Đạt 1.000.0000 users Q3 năm 2016
• Ít nhất 2000 bác sĩ thường xuyên trả lời trên hệ thống
• 10.000 câu hỏi thường xuyên được tải lên

Q3 2016
1 Mil users Mở rộng mô hình kinh doanh
Kế hoạch phát triển user mới
Cải tiến sản phẩm

Chương trình 1.000.000 tư vấn miễn phí sức khỏe cộng đồng

Kết hợp với các bộ, ban, ngành và các tổ chức xã hội kêu gọi chương

“1.000.000 tư vấn miễn phí sức khỏe cộng đồng” trình:

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