...Saturday, February 9, 2008 Apple iPod - Apple's Best Innovation [pic]Apple Inc. (NASDAQ: AAPL) is the World's Number One Innovative Company, three years in a row according to BusinessWeek's 2007 list of the world's 50 most innovative companies. BusinessWeek proclaims "their creativity goes beyond products to rewiring themselves." BusinessWeek ranks the innovative companies based on the responses received from over 1,000 global executives of the largest global corporations; survey questions include innovation metrics on process, product and business model innovations. Apple is one of the Top 20 Innovators of The Innovation Index. According to BusinessWeek, innovation today is “much more than new products.” Innovation is also “reinventing business processes and building entirely new markets that meet untapped customer needs.” The ubiquity of the Internet and globalization of the business expand generation of new ideas. Innovation is then “selecting and executing the right ideas and bringing them to market in record time.” iPod driving Apple to Number One Innovative Company iPod, powered by Apple, introduced in 2001 and masterminded by Steve Jobs, combines outstanding design, easy-to-use interface, superb performance, and an experience like no other. Apple assumed the world’s number one innovative company position and held it again in 2006 in large part due to the exponential growth of iPod – aptly called the iPod phenomenon. Just ask the tens of millions of fans...
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...new Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling. Situation Analysis Market Analysis Internal Influences • Management: Effective management is required for the training and development of employees for the continue innovation of Apple Ipod and for retraining sufficient funds during competitor introducing new product. • Capital Availability: Competition may cause mishap in the cash flow. Sufficient funds must be available when competitors unpredictably put forward their product in the market. • Technological Adoption: Technology must be adopted to improve overall efficiency. It must be integrated directly into operations (to increase productivity), as well stay on date with the amounts of Ipod’s ordered, made and delivered. External Influences: • Competitors: Competitors will regulate what, when, how and why strategies will be adopted. The introduction of new products will greatly influence Apple Ipod. • Overseas...
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...to find out the pre-purchase and post-purchase behaviour of iPod users in the consumer market. Consumer behaviour includes the actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. The pre-purchase behaviour is determined by the expectation a customer develops in his/her mind before purchasing a product. Pre-purchase behaviour depends on various factors like 1) Financial stability of the customer 2) Reach by material which may be competition from the products of the same range like mobile, digital camera or by people, basically the peer factor.3) Advertisement 4) Competitive Advantage 5) Past experience buying from the seller. Post-Purchase behaviour is defined when after purchasing a product, the customer compares the product with the expectations he had developed in his mind about the product before buying, whether he is satisfied or unsatisfied with the product. Satisfaction or unsatisfaction affects consumer value perception. Post-purchase behaviour depends on various factors like 1) Easy to handle 2) Lack of Performance 3) Frequency of use. The six stages of consumer buying process will be included in determining the post-purchase behaviour of iPod. They are 1) Need Recognition 2) Information Search 3) Evaluation of Alternatives 4) Purchase Decision 5) Purchase 6) Post Purchase behaviour. 1.1 What is iPod iPod is a line of portable media players created and marketed by...
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...PRODUCT ASSESMENT Tiffany Burke Professor Farrar MKT 100 July 28, 2013 Product Assessment Decline stage is defined as the product life-cycle; in which a product’s sales decline to low or negative growth rate in sales. During this stage of any product, sales are diminished and consumers’ taste shifts to a newer or better offering. Eventually what happens is profits fall and it makes not profitable to produce the product anymore. As a number of other companies dominate the market, it becomes increasing difficult for the company in question to maintain its level of sales. This is something in the case of digital music players like the Apple IPod. Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop. As a number of companies start to dominate the market, it becomes increasingly difficult for the company in question to maintain its level of sales. Consumer tastes also change, as do new technologies which may make the product become ultimately obsolete (as in the case of CDs and DVDs, and now Blu-Ray).Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop. As a number of companies start to dominate the market, it becomes increasingly difficult for the company in question to maintain its level of sales. Consumer tastes also change, as do new technologies which may make the product become ultimately obsolete (as in the case of CDs and DVDs, and now...
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...------------------------------------------------- Table of Content Pages 1.0 Apple iPod Touch 3 2.0 Features that most satisfied 4-7 3.0 Consumer Behaviour Theories 7-8 4.0 Conclusion 8 5.0 References 9 Executive Summary This report tackles the important issues which are the consumer decision process and the theories for the consumer behaviour. The report shows that consumer purchases products or services they display forms of buyer behaviour that are influenced by many factors (factors). I analyze all the factors (theories) from the website and consumer behaviour books. It highlights what types of consumer buying behaviours is displayed in the purchase of a product or service and explains why these behaviours may occur. Since everyone is an individual, it is useful to reflect on common behaviours and attempt to divide behaviours in types and stages based on the theories we study. ------------------------------------------------- 1.0Apple iPod Touch The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. Apple released the first version of its iPod touch in 2007. Since its release, the iPod touch has become a popular portable media player. Its sibling iPod models specialize in audio and video playback, which is great if that's all you need. The iPod touch goes beyond that, including two cameras, wireless networking, built-in...
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...iPod : Creating An Iconic Brand HAMZA ŞANDA Product Introduction The iPod is a combination portable storing and playing audio files encoded by MP3 or AAC from Apple Computer and launched in 2001. The product line-up includes iPod Classic, the touch screen iPod Touch, the compact iPod Nano and the ultra-compact iPod Shuffle. All iPod models use an extremely small hard disk for storage. Also iPod Shuffle uses a flash memory; unlike the memory found in computers. This flash memory doesn’t lose its contents when the power is turned off. The storage capacity of all models has increased over time. From 2001 to 2011, it’s reported that Apple have reached 275 mio iPod sales. In just first quarter of 2011, more than 19 mio iPods had been sold worldwide and monitized 24,67 billion USD Revenue with 5,99 billion Net Profit. Brand Elements Name : iPod Slogan : 1000 songs in your pocket Character : Silhouette URL : http://www.apple.com/ipod/ Logo : Just Apple logo Symbol : brand name itself Packaging : Simple and fascinating What is the most important feature of iPod? The most important feature of iPod is the easy user interface. All iPOD models have an innovative and a simple design with color displays use antialiased graphics and text, with sliding animations. All new generation iPods have five buttons, also one is integrated into the click wheel as an innovation that gives an uncluttered, minimalist...
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...Apple Computer: The iPod, the iMac, and the Business Lessons of Closed Systems Steve Jobs has had much to celebrate lately. But the Apple CEO was particularly happy in February 2006 when he announced that the iTunes Music Store had sold its billionth song, to a teenager in Michigan who had bought a copy of Coldplay's "Speed of Sound". That milestone is all the more impressive when you remember that Apple has numerous competitors in the digital music world. Yahoo music Unlimited and the legal incarnation of Napster are gunning iTunes customers. Sony and Samsung are trying to create iPod slayers. And the field is only getting more crowded. By the summer of 2006, Amazon may launch a digital music service with a branded MP3 player, possibly made by Samsung. It is already being referred to in the industry as the iPod. Amazon won’t discuss its plans, over 40 years old it refers to them as "the NPR crowd" who aren’t as likely to own iPods as MySpace users. The more impressive when you remember that Apple has numerous competitors in the digital music Yet Apple's challengers all face the same problem: Job’s company will no doubt dominate the digital music market for years to come. That's because Apple has learned its hard lesson about closed systems. In the microcomputer desktop market, Apple shrank from an industry leader to a Niche player because it designed closed systems with proprietary hardware and software that were often incompatible with thousands of application software...
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...iPod MP3 Player The marketing objective for the iPod MP3 player is to be the leading supplier of MP3 players in all markets in which the company operates and to increase brand awareness to 60 percent of its customers. iPod’s marketing strategies is differentiated the market for their products are characterized in gender, age, and the desire for image. The Apple iPod is targeted at teenagers and young adults. Music is the essential part of everyone’s life and that is why Apple iPod came out with the MP3 player that is available in attractive colors and accessories. With such a high demand for this product, Apple was able to produce the product as well as other products such as the memory sizes, iPod shuffle, and iPod mini. These iPod items were manufactured into the iPod family that in return Apples customers were able to purchase their needs. Needless to say, this products life cycle has not ended yet, but other companies have followed what has made this product successful for their own products. The Apple Inc. company has managed each stage of the life cycle for this product well, and will continue to do so. The introduction phase of the Apple iPod was the iPod Classic. The iPod Classic was a hard drive based iPod that was first launched in October of 2001. This product was marketed towards the young adults and teenagers. Apple mainly focused on the interface and the ways to capture people’s attention. The iPod interface was sleek and customizable. The product...
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...in many different forms, evolved into unique styles and altered societal behaviors for both the good and the bad. Developments from the phonograph to the radio and now the IPod have made it extremely easy for listeners to become more engaged in their music. Each new development has led society to listen to music in a different way, thus changing the way we perceive music and the role that it plays in our lives. The advent of the technological era in the 1990’s has created a global marketplace where individuals have access to all different kinds of audio files at any time. With the world becoming more and more commercialized, countless numbers of corporations are now involved in the music and recording industries. The largest of them all is Apple. Known as an innovative corporation, Apple has been controlling the way most people listen and interact with the audio world since its creation of the iPod. After the release date of the IPod, November 10, 2001, listening to your favorite music became easier than ever before. The main goal Apple was shooting for when creating the personal digital device was to create an extremely simple user interface and sleek design many users would appreciate. Many people who were walking around with a Walkman, or seemed uninterested in owning a digital MP3 device now own an IPod. The product line has grown so large that businesses and educational institutions accept it as a useful tool. For example, a college student is now able to simply download...
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...Jobs had a vision of making Apple Inc. a cultural force through differentiation and style of his products. He was responsible for bringing out those innovative products that we all love: the iPod, iPhone, and iPad. Jobs wanted to reposition the company and take advantage of the consumers who were becoming more tech-friendly and taking on a more digital lifestyle. Apple’s first big move was the iPod. The portable digital music player was the first time that Apple took on another market away from its business core, computers. Right from the start the product was a huge hit. The two factors that made the iPod stand over their competitors were the memory capability and its sleek design. The first iPod could store around 1,000 songs when other MP3 players in the market could only store around an hour of music. The iPod quickly took over the market taking a 70% market share in the MP3 player industry. Another big factor that benefited the iPod was that it worked with both Mac and Windows, the first time Apple released a product that could work with other software apart from theirs. Another huge contributor to the iPod success was iTunes. The iTunes software synchronized your iPod with your computer and it made it easy for the customer to manage their music and quickly add them to their iPod. Along with iTunes came the iTunes music store, “the first legal...
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...Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product_____________________________________________________ ___8 -Price_______________________________________________________ ___8 -Promotion___________________________________________________ ___9 -Place_______________________________________________________ ___9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14...
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...Name iPod Case Study 1. The convenience of having music anywhere you go was too much of an opportunity to pass up for anybody. What is the first thing you do when you get in your car, turn the radio on! It should be seatbelt but we’re all lying if we said that. The diffusion of the ipod into the market place was based on need to express one’s self according to the case study. With an affordable stylish not to mention functional accessory it was too hard for consumers to pass up. According to CBite 18-2 pg 613 from our book, creating visual magnetism is the first step in this process. Apple did just that with its sleek design and the ability to make it your own by offering free engraving with online purchases. (I know because I did it) The target audience was the early teenager, focusing on finding themselves, becoming individuals. Making it easy to use, simple made it all the easier for young teens to figure out, and once you have them hooked on a product young, you have them forever. According to http://usabilitynotes.typepad.com/usabilitynotes/2009/10/demographics-age-data-for-iphone-and-iphone-touch-users.html iPod touch ownership was highest among the 13-17 years age group (46%) falling sharply after age 25 (23% of ipod touch users were 18-24, 12% were 25-34 and 12% 35-49. After that it's single figures). 2. Psychographics are the attempt to analyze and measure lifestyle. Through this Apple was able to formulate who to target when marketing the iPod. Would it be...
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..."aahs". Now take the Apple iPod for instance, the undisputed champion of MP3 players. October, 2001 saw the launch of this revolutionary product which took over the world in no time at all. It was then that the "i" era started. Every gadget company in world was convinced that if they put the letter "i" in front of the name, it made the device twice as cool. In these six years that have passed we have seen this 8th wonder of the world, get nothing but better. But somehow making over 110 million people happy is a little too less for Apple. So lets see, what does the iPod (video) still lack; hmmm maybe the screen size could be bigger. And...Umm maybe I would like to browse the internet on it! Ooh ohh.. and what about a touch screen interface!! Now wait a minute (it would be cool, if there was a scratch disk sound in the background just as you read this), before we go any further with our "wild" imagination, let me re-introduce to you, and I say "re" because I'm sure you've already heard of the unanimously crowned gadget-god, the iPhone. Whatever one could wish for in a portable gadget has been listened to carefully by our dear dear friends at Apple and has been brought to us in the form of the iPhone. Now I'm not here to tell you about that, not because the iPhone isn't worth talking about but because its old news now, believe me; that's how fast the tech world moves. iPod Touch Ladies and gentlemen, may I present to you, iPod Touch. It's...
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...Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction ANTJE COCKRILL* School of Business and Economics, Haldane Building, Singleton Park, Swansea University, Swansea SA2 8PP, UK ABSTRACT The Apple iPod is currently the undisputed leading product in the global MP3 player market. This competitive advantage is due to the design, high functionality, and perhaps most importantly, the ‘cool factor’ which Apple has managed to obtain with its products. This study explores if owning an iPod (as opposed to another brand of MP3 player) makes a difference in the perception of general life satisfaction. Using Diener et al.’s generic satisfaction with life scale (SWLS) to measure the dependent variable life satisfaction, a model with the key concepts usage, benefits, peer influence, design, iPod phenomenon, and iPod bubble has been developed and tested in a variety of ways, including regression analysis. The sample consisted of a multinational sample of 240+ young adults, aged 18–35 years. The demographic profiles of iPod and non-iPod owners were very similar, but for iPod owners, 23 per cent of the variance in overall life satisfaction is explained by the key concepts used in this research. Key influencing variables for iPod owners are peer influence and design. For non-iPod owners, the amount of variance explained by the independent variables was negligible. iPod owners also considered their MP3 players to be much ‘cooler’ than did non-iPod owners....
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...October 2011 The IPods Impact on Society “Design is not just what it looks and feels like. Design is how it works.” (Issacson). This is a famous quote by Steve Jobs. The project was a secret. Other then Steve Jobs and a few other apple executives nobody knew what it was. The code name was P-68 (Knopper). The IPod was introduced to the public in 2001. At first, it was only compatible with Mac computers, but two years later, the iPod could be used with any type of computer. This caused sales to skyrocket! Steve Jobs worked with apple inc. to come up with the IPod. Although Apple was not the first to come up with the idea of an mp3 player, no other mp3 player has ever been as big of a hit. Sony and a few other companies had come up with digital music players a few years prior, but their versions were more expensive and could not hold nearly the amount of songs as the IPod could. The IPod was the first mp3 player to really succeed because people loved the idea. Not only was the IPod a convenient way to store music, It was a social and fashion statement. The IPod changed everything about society. Think about how technology, fashion, and the Internet have changed since the IPod. The ads were genius, making the Garrett 2 IPod an irresistible necessity. Marketing caused the IPod to be “cool” and every one wanted one. The IPod has changed society in more ways then anyone could have imagined, but not all of the changes are positive. The invention of the IPod has led to advances...
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