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What Is Power

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Submitted By Kirrr123
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When I take the wheel of a BMW X6M and hit the gas pedal, I feel the power that the 8-­‐cylinder engine gives me loosening its 550bhp. In this sense, power is what Angelina described: force x velocity. When I give a persuasive speech and engage my audience, I feel the energy that this accomplishment gives me. In this sense, power is the emotional feeling: adrenaline.

But what can you do with power? Power gives you control, you can influence others, it enhances your authority, the one with the greatest power commands, who has the power rules… Power is an asset, and when not well deployed, it can be a fairly dangerous and powerful asset. My classmates explained above definitions of power in a variety of ways. To link power with the Business and Society course, I would like to demonstrate that the perception of power can be derived from four different perspectives in society:

1. The power a business can have on society The Walt Disney Company (1923) is one of the biggest media conglomerates of the world. Newborns discover, thanks to Disney’s push strategy, from the start how according to Disney “bad” and “good” people behave, how they are dressed and how their voices are. Disney shows the perfect fantasy family in this perfect illusionary Disney world. Every child grows up with some Disney in their live. Result: This hidden Disney-­‐rack will have a certain influence on people in the society.

2. The power the society can have on businesses “Zwarte piet”, Sinterklaas & Zwarte Piet (Saint Nicolas and Black Pete) is a yearly national feast in The Netherlands and Belgium. Every year during the months November and December this feast is dominant. This child feast has already been celebrated since the 17th century. Black Pete is obviously black and he is the servant of Saint Nicolas. Black Pete is known for its frolic character and he throws candy and goodies to the children. The recent years, (with this year its peak) there are conflicts and discussion in the society in The Netherlands whether this cultural feast is discriminating and that the Black Pete refers to the slavery century (ended in 1803). Result: Black Pete can’t be black anymore, neither can he has obvious red lips or wear golden earrings. Through the pressure of the society all businesses that sell Saint Nicolas goodies are now forced to change the ancient old traditionally looks of Black Pete.

3. The power the government can have on businesses e.g. Mitsubishi outlander plug in hybrid The Netherlands has one of the highest percentages of eco-­‐friendly cars on the road. The government has come with incentives to make driving an eco-­‐friendly car very appealing. By far, the biggest incentive of course is cost. The fiscal system for taxing leased cars in The Netherlands is on adding a percentage of the

new-­‐price of the car to your salary yearly. This percentage differs from 0-­‐25% and is scaled based on the CO2 emission of the car. Mitsubishi was offering their model ‘Outlander plug-­‐in hybrid’, but the model did not meet all requirements to benefit from a very low percentage of tax. Therefore, Mitsubishi adapted their model especially for the Dutch market and managed to meat the requirements to add 0% of tax to your income. Result: most leased car in 2013. This shows the power of the Dutch government on a car manufacturer that adapts its models to specific market’s requirements. 4. The power of an individual on business & government Pablo Escobar, an example of how power can be dangerously and badly used. The notorious powerful drugs lord of Colombia during the 80-­‐90’s had so much power and influence that businesses and even the government listened to him. He introduced together with the Colombian government a law that he could not be extradite to the USA. During his period in jail, a prison named La Catedral was build ordered by mister Escobar himself. He choose the location, the specifications, his guards, … , and escaped

In brief, I belief power in businesses and society = having strong influence.

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