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What Is Strategy 中文版

In:

Submitted By ywang916
Words 347
Pages 2
Michael E. Porter)

positioning

20

1

hypercompetition

20 operational effectiveness strategy

80

time-based competition reengineering productivity frontier

strategic positioning

2

Lotus Notes

10

50

R.R. Donnelley & Sons Quebecor Color Press Flower Press Wo r l d Big

learning organization

20

80 1995

7%

20

80

4.6%

3

competitive convergence

zero-sum competition

Southwest Airlines Company

20

70

80

Sony

Canon

Sega

20

80
Hirotaka Takeuchi Mariko Sakakibara

4

15

25 5

737 6 8

Ikea

5

Jiffy Lube International

variety-based positioning

mutual fund

CarMax

Circuit City Stores CarMax

6

Vanguard Group

index fund

Citibank

25

lender

Bessemer Trust needs-based positioning Company

500

1:125

14

7

Carmike Cinemas

20

access-based positioning

2% 5%

1985
Strategy gies

Competitive generic strate-

Continental Lite

8

Delta Air Lines

Continental Airlines

Continental Lite

JC J.C.Penney

17
NC- 17

Sears

straddling trade-offs

9

Neutrogena Corporation

PH

Ivory Soap

10

Continental Lite

CEO

Continental Lite

1,000
Lite

Continental

11

Corolla

Corolla

10

Honda Motor Company Toyota Motor Corporation

737

10 1995

Civic fit

12

13

optimization of effort Bic Corporation product availability Gap simple consistency Gap Gap

3
Gap

3 7.5

4
Gap

Gap

6

8

entire system

14

1

0.9 0 . 81 0.9 0.9 0.9 0.9

0.9 0 . 66

15

winner-take-all Toys R Us

Child World

Lionel Leisure

16

10

17

M a y t a g Corporation

18

Jenn-Air Hardwick Stove Hoover Magic Chef Admiral

10 6 . 84

1985 1994 1989 1995 20 12% 70 1% 80 34

8%

20

90

Wal-Mart

19

critical mass

20

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...Deng Xiaoping and the Transformation of China Ezra F. Vogel REFERENCES American Rural Small-Scale Industry Delegation. Rural Small-Scale Industry in the People’s Republic of China. Berkeley: University of California Press, 1977. Atkinson, Richard C. “Recollection of Events Leading to the First Exchange of Students, Scholars, and Scientists between the United States and the People’s Republic of China,” 4 pp. Bachman, David. “Differing Visions of China’s Post-Mao Economy: The Ideas of Chen Yun, Deng Xiaoping, and Zhao Ziyang,” Asian Survey, 26, no. 3 (March 1986), 293-321. Bachman, David. “The Fourteenth Congress of the Chinese Communist Party.” New York: Asia Society, 1992. Bachman, David. “Implementing Chinese Tax Policy.” In Lampton, ed., Policy Implementation in Post-Mao China, pp. 119-153. Backhouse, E. and J.O.P. Bland. Annals & Memoirs of the Court of Peking. Boston: Houghton Mifflin, 1914. Bainian chao (百年潮) (Hundred Year Tide). Monthly. Beijing: Zhongguo zhonggong dangshi xuehui, 1997 -- . Barfield, Thomas J. Perilous Frontier: Nomadic Empires and China. Cambridge: Basil Blackwell, 1989. Barman, Geneviève Barman and Nicole Dulioust. “Les années Françaises de Deng Xiaoping,” Vingtième Siècle: Revue d’histoire, no. 20 (October-December 1988), 17-34. Barman, Geneviève and Nicole Dulioust. “The Communists in the Work and Study Movement in France,” Republican China, 13, no. 2 (April 1988), 24-39. Barnett, A. Doak, with a contribution...

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