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What Is The Observable Artifact Of Fiat Chrysler Automobiles?

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Travis Spaulding: 2.6 - Case Study: Sergio Marchionne On April 30, 2009, Chrysler filed for bankruptcy due to failure to generate sufficient profits. As a result, a new partnership ensued with the Italy based car company, Fiat (Roubini, 2009). Since then, Chrysler Group LLC Chief Executive, Sergio Marchionne, has taken measures to change the attitude and organizational culture of the company to recover from the bankruptcy, as well as being a leader among American car manufacturers (Muller, 2011). The Chrysler Group shows a number of observable artifacts, espoused values, and basic assumptions that are associated with the corporation. Among the observable artifacts is the website that outlines the cultural values of the company. Some of these values are innovation, which is a desire to put out a better, more technologically advanced product then their competitors (Chrysler Group, n.d.). One way the …show more content…
Another observable artifact of Fiat Chrysler Automobiles (FCA) is the awards that they have earned over the years. Some of these awards include the 2013 Best Buy Minivans Award from Consumer Guide Automotive for the Chrysler Town & Country and the Dodge Grand Caravan, and the Top 50 Companies for Diversity given by DiversityInc Magazine (Chrysler Group, n.d.). Their espoused values are accountability among their leadership, passion in manufacturing and innovation, and being good corporate citizens by supporting career development among their employees as well as members of the community (Chrysler, n.d.). There has been a paradigm shift in the basic assumptions associated with the Chrysler Group. For example, it was once assumed that discounts and rebate programs will increase sales, which will then increase

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