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What Is Transforming

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What is Transformation, and Why Is It So Hard to Manage?

Dean Anderson Linda Ackerman Anderson

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1242 Oak Drive, DWII Durango, CO 81301 (970) 385-5100 www.beingfirst.com www.changeleadersnetwork.com/blog

What is Transformation, and Why Is It So Hard to Manage?

1 reorganizations, simple mergers or acquisitions, creation of new products or services that replace old ones, and IT implementations that do not radically impact people’s work or require a significant shift in culture or behavior to be effective. Two variables define transitional change: (1) you can determine your destination in detail before you begin, and can, therefore, “manage” your transition, and (2) people are largely impacted only at the levels of skills and actions, not the more personal levels of mindset, behavior and culture.

Knowing which type of change your organization is undergoing is critical to your success. Three types exist, and each requires different change strategies, plans and degrees of employee engagement. A very common reason for failure in change is leaders inadvertently using approaches that do not fit the type of change they are leading. Is this happening in your organization? The three types of change occurring in organizations today are: (1) developmental, (2) transitional, and (3) transformational. Traditional project management and what is commonly called, “change management” effectively support developmental and transitional change, but they are woefully insufficient for transformational change. You will need to understand the type of change you are in to know whether typical project or change management approaches can work for you.

Transformational Change
Transformation, however, is far more challenging for two distinct reasons. First, the future state is unknown when you begin, and is determined through trial and error as new information is gathered.

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