...19 November 2010 Definition Essay Beauty To say that beauty is defined through the eye of the beholder is an accurate statement, yet quite cliche. Beauty is a something in a person or a thing that gives great pleasure to the mind and senses. Beauty is youth, a captivating smile, an alluring waterfall, and a sunset overlooking the vast ocean. There is no simple definition for this word and that in and of its self is beautiful. Although our worldly views of beauty have been shaken, twisted and contorted, the true meaning of beauty is beyond the single sentence Websters definition. Ideal beauty of the physical body is strived for daily in our society and all over the world. We have constructed our own meaning of beauty and strive for it. To us, beauty is pleasing eyes and a warm smile. Beauty is long blonde hair with bronze skin and skyscraper legs.To some, beauty is association with other people who have been defined as beautiful by others, because of their physical features. To be included with them, comes the title of beauty. Although these physical features are attractive, they do not accurately define beauty. This is such a shallow definition of the word. Overtimes, the meaning and definition of this word has been altered and redefined according to society and what it deems as attractive. Having an emotional well-belling is attractive to some. In history, symmetry of the body has been viewed as beautiful since it suggest the absence of physical defects and deformities...
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...that comparing his beloved’s beauty to a summer’s day is not a correct comparison. Shakespeare’s choice of words and imagery provides the reader with extensive ground to diverge between two genres of poetry. It is unclear whether sonnet 18 is a love poem or it is in fact a poem about poetry, the poem is expansive in its meaning. The sonnet is structured in an argumentative form whereby the first quatrain introduces and idea, the second quatrain discusses the idea and the final quatrain expresses the poet’s views on what true beauty entails. The use of punctuation in the poem affects how the argument moves form one quatrain to the other. The tone of the poem shifts as the argument progresses. Sonnet 18 is extensive in its meaning; it may be easy to conclude that the poem is the poet’s declaration of love to his beloved. But it could also be argued that the poet’s intention for writing the sonnet may be to express that his poem will live on as long as men have eyes to see it. If the poem is defined as a love poem then the intended effect of the poem to the hearer would be to emphasize that her beauty is eternal unlike a summer’s day. Her beauty will last for eternity but the sun will not have the same pleasure. The mere fact that the poem is written down consolidates the poet’s idea that his beloved’s beauty is eternal. The poet makes it...
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...long term view. 2. What key points do you think need to be included in the mission statement? The range of products and applications that a company will supply. The type of market or customers a company will serve. The range of regions or countries in which a company will operate. 3. Should a mission statement also be a marketing tool? Yes, the mission statement should be a marketing tool. The mission statement is like a brand and branding makes the object more memorable. Words that should speak clarity over cleverness and meaning over beauty. 1. Why is it important for a company to have a well written mission statement? Well written mission statements provide employees with a shared sense of purpose, direction, and opportunity. They focus on a limited number of goals, stress the company’s major policies and values, and define the company’s major competitive scopes. In addition, good mission will have long term view. 2. What key points do you think need to be included in the mission statement? The range of products and applications that a company will supply. The type of market or customers a company will serve. The range of regions or countries in which a company will operate. 3. Should a mission statement also be a marketing tool? Yes, the mission statement should be a marketing tool. The mission statement is like a brand and branding makes the object more memorable. Words that should speak clarity over cleverness and meaning over beauty. 1. Why is it important...
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...“FUNCTIONAL ANALYSIS of DOVE CAMPAIGN FOR REAL BEAUTY” E303 Project Report Submitted in Partial Fulfillment of the Requirements of UNITED KINGDOM OPEN UNIVERSITY/ ARAB OPEN UNIVERSITY for the Degree of BACHELOR of ENGLISH LANGUAGE AND LITERATURE to DR HAYAT AL-KHATIB ENGLISH LANGUAGE AND LITERATURE PROGRAMME COORDINATOR By Grace Abou Zeid ARAB OPEN UNIVERSITY LEBANON 2010 Functional Analysis of “Dove Campaign for Real Beauty” 1 DECLARATION I hereby declare that the project work entitled “FUNCTIONAL ANALYSIS of DOVE CAMPAIGN for REAL BEAUTY” submitted to the ARAB OPEN UNIVERSITY, is a record of an original work done by me under the guidance of Mrs. Ph.D. HAYAT AL-KHATIB, Head PG Dept Of English Language & Literature, ARAB OPEN UNIVERSITY - LEBANON, and this project work is submitted in the partial fulfillment of the requirements for the award of the degree of Bachelor of English Language & Literature. The results embodied in this thesis have not been submitted to any other University or Institute for the award of any degree or diploma. GRACE ABOU ZEID Functional Analysis of “Dove Campaign for Real Beauty” 2 ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project. My deepest thanks go to DR. HAYAT AL-KHATIB, my SUPERVISOR, for guiding and correcting various documents of mine with attention and care. I also express thanks to the DIRECTOR of ARAB OPEN UNIVERSITY...
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...category and brand management in unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of this case? Ans: In product category they offered multiple brand. Each brand operated as a separate business compare with its siblings as well as other firms. Each brand has a different strategy for that they have separate delivery of profit target. BRAND MANAGEMENT before 2000. Multiple brands within a product category, Each Brand as separate business. Staff of Brand Assistants executing policies of Brand manager. Each Brand Manager, responsible as General Manager. Strategy Design Delivery of profit targets. Day to day marketing decision. Advertising and Trade promotions. BRAND MANAGEMENT AFTER 2000 Responsibility Split up between two groups Brand Development (Centralized) * Developing the idea for innovation and evolving into future * Medium to Long term Market Share Creating Value in category * Decision of media Plan Development of Brand Plan * Located in region where Brand is strongest. ( Brand Building (Geographical Region) * Bringing brand to Life in their market place, Accountable for growth and short term market share * Guidance from Brand Development Team, What level of spending in media, Reporting for a collection of brand under a category BRAND MEANING Before 2000 * Meaning simple and inspirational: soap that would not dry your...
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...James Shelinsky The Meaning of the Arts Instructor: Josh Gillon 03/08/13 Plotinus vs. Plato Plotinus and Plato both see the nature of beauty as a product of a higher consciousness in the result of self-control. However, they both seem to interpret the idea in a different way. When it comes to the understanding of the nature of beauty the clear difference between Plato and Plotinus is that Plotinus believes that to understand the nature of beauty you must become Godlike and purified of all evil through the study of the “good” in beauty with self-control. Plato, on the other hand, believes that to understand beauty you must use self-control to resist the desire to possess what one may first see as beautiful to fully know the true nature of beauty. To Plato, one must learn to become a mirror image of that, which brings him desire through observation, rather than become pure or godlike as Plotinus believes. “There is no greater good than this that either human self-control or divine madness can offer a man” (Phaedrus 256B-256C). Plotinus believes that true beauty comes from absolute good which comes from the many forms of beauty that one may see or feel pleasure through. He believes to understand that “The soul must first be accustomed to look at beautiful practices, then beautiful works of men who are called “good”, and then to look at the soul of those who produce these beautiful works”(Plotinus 62). What this means is that Plotinus believes that you cannot see the...
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...and perhaps most well known sonnet. Using renowned style and diction, Shakespeare causes the reader to marvel at the meaning of this poem. The theme of love is clear throughout this work as the author is obviously writing to a woman he is in love with. Shakespeare uses metaphors and similes to bring to mind just how much he cares for the woman of his interest. The title itself raises the question just who or what Shakespeare is wishing to compare. This title sets the tones of love and beauty for the reader to grasp a better meaning of as they continue reading. The personal context finds the author writing about a remarkable beautiful woman. The comparison makes it clear that Shakespeare is infatuated with this woman’s beauty. Written in the seventeenth century the language of this poem is old English, making it quaint and complex. The rhyme scheme is in line with a sonnet. Every line has the ability to stand alone and has its own imagery. The imagery throughout this poem is very imaginative. This descriptive imagery causes the reader to be able to bring to life this beautiful woman as Shakespeare chooses to compare this lovely individual to the glow of a summer’s day. The question Shakespeare raises in the title is rhetorical, meaning that he has already answered it and does expect a response. Shakespeare uses descriptive words to make understanding the beauty of this woman just out of reach, as though she is too beautiful to ever be fully understood. The first quatrain brings...
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...Definition : Beauty Beauty is a subjective word and is defined differently from every person. Audrey Hepburn, a beautiful woman both inside and out once said, “The beauty of a woman does not lies on the clothes that she wear, the figure that she carries, or the way she comb her hair. The beauty of woman must be seen from her eyes because that is the doorway to her heart, the place where love resides.” To me, beauty is defined by the measurement of your personality and morality. However, people nowadays tend to define beauty through what they see in social rather than the inner beauty itself. The media has effectively brainwashed our society into accepting a false, even potentially dangerous definition of beauty. They want us to believe to having the closest to correct bust line and waist line with lipstick and mascara on is decent enough to show our beauty. One example that proves the significance of outer beauty in our society is the increase of beauty products and services that we have today. All of these products and services emphasize the beauty on the outside, not the inside which in truth shows the truly beauty of ourselves. It is undeniable people nowadays invest more on their appearance as they believe to media’s interpretation of beauty. As you can see, most salons and spas are fully booked, nail salon chairs were occupied, and the sales of beauty products increase from day to day. The influence of media is too strong that people only judge appearance to define beauty instead...
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...CATHOLIC UNIVERSITY OF EICHSTÄTT-INGOLSTADT INGOLSTADT SCHOOL OF MANAGEMENT Team Case Analysis DOVE: EVOLUTION OF A BRAND (2008) Zuzana Husarova Sayantan Jana Papitha Mohan Arianna Parmigiani Subject: Brand Management Summer Term 2015 Date of submission: 2015-05-28 Dove: Evolution of a brand The aim of this team case analysis is to describe and analyse the evolution of the brand Dove with respect to its current strong position in American, European and increasingly even in the Asian market. What enables the brand to be so successful? Why is Dove today synonymous with care and beauty? We believe that the answers to these questions can be found in changes that took place almost a decade ago and shaped perspectives, values, corporate culture and point of view of the brand and, consequently, also of Dove´s customers and the public in general. 2 Brand Management in Unilever Because of global decentralization and the lack of transparency in all operations Unilever decided to change its organization structure with the aim to create a unified global identity. Thus, in February 2000 they launched an initiative “Path to Growth” that would clearly define their goals in order to strengthen the brand under a changing marketplace scenario. The most important changes are described in a table below. BRAND MANAGEMENT CHANGES pre 2000 after 2000 Leadership Style Laissez-faire Decentralization Centralization Product Category Multiple...
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...What Is Beauty? In the future, “uglies”, who are normal looking people in our society today, must get an operation to make them pretty when they become sixteen. Tally Youngblood is a typical “ugly”, and lives in Uglyville with other people like herself. She cannot wait until she turns pretty, then she will live in Prettyville and constantly be surrounded beautiful people. Tally admires these beautiful people from afar and wishes she could be one of them. She does not look at inner beauty and only sees what is on the outside of people. Because of this, she views herself and the other people in her town as ugly, when in reality these people are really the beautiful ones since their brains are not affected. They have the ability to make good decisions because their entire mindsets have not been altered. Unfortunately, much of society today also views beauty as being attractive on the outside; however, many people in our current society also look inside people and get to see beauty for what it really is and what it was intended to be. There are many people with “ugly” looks who are still beautiful because of their inner beauty. People can be average-looking and beautiful because of what they are made up of inside. Also, people can be beautiful on the inside and outside. Magnarelli 2 There are many people who have walked this earth that show us the true meaning of beauty, such as Mother Teresa, Martin Luther King, Jr., Jesus Christ, and his mother, Mary. All though many people...
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...to a summer's day? | Shall I compare you to a summer's day? | Thou art more lovely and more temperate. | You are more beautiful and gentle. | Rough winds do shake the darling buds of May, | Stormy winds will shake the May flowers, | And summer's lease hath all too short a date. | and summer lasts for too short of a time. | Sometime too hot the eye of heaven shines, | Sometimes the sun is too hot, | And often is his gold complexion dimm'd, | and many times it is overcast, | And every fair from fair sometime declines, | and everything beautiful eventually decays, | By chance or nature's changing course untrimm'd. | either by some unforseen circumstance, or nature's course. | But thy eternal summer shall not fade | But your beauty will never fade | Nor lose possession of that fair thou owest, | or lose its inherent loveliness, | Nor shall Death brag thou wander'st in his shade, | even Death will not be able to claim you, | When in eternal lines to time thou growest. | when in my eternal poetry you will grow. | So long as men can breathe or eyes can see, | As long as there are people who see and breathe, | So long lives this and this gives life to thee. | this will live and give you life. | SONNET 29 | PARAPHRASE | When, in disgrace with fortune and men's eyes, | When I’ve fallen out of favor with fortune and men, | I all alone beweep my outcast state | All alone I weep over my position as a social outcast, | And trouble deaf heaven with my bootless...
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...pieces I have chosen both speak of endings and changes. “Nothing Gold Can Stay” describes a sunrise and the beauty of it and how that beauty fades as the sun continues to rise. In “I Used to Live Here Once” the main character is remembering her childhood home and in the story visits the home and describes the changes. I choose these pieces because they are both about endings and change and use symbolism to describe the changes. These pieces both show the change in a very detailed way even though one is a poem and the other a story. In comparison they may not look the same but when you read the words in both you can imagine what is being seen and feel that you can see it fade, as nothing lasts forever. In the poem “Nothing Gold Can Stay” I found it is full of symbolism. "Nature's first green is gold, Her hardest hue to hold, Her early leaf's a flower, But only so an hour, Then leaf subsides to leaf, So Eden sank to grief, So dawn goes down to day, Nothing gold can stay.” (as cited in Clugston, 2010) In the poem the first line states “Natures first green is gold” the symbolism I find in this line is green refers to new life or birth, often times you hear of someone young being considered green. This is a reference to being new. When the sun first comes up everything looks gold. Gold to me a reference to the colors created by the rising sun and refers to what we all cherish. Gold has always been something people seek to own, its considered a treasure. So in saying...
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...Unveiling Beauty “Beauty is in the eye of the beholder.” This quotation was firstly heard in Greek in the 3rd century. This means that various people could interpret beauty in different ways. So what is beauty then? According to Oxford Dictionary, beauty is “A combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight.” On the other hand, Merriam-Webster Dictionary defines it as, “the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit.” Based from these stated definitions, which is a more appropriate meaning of beauty? Where and how do these perspectives come from? From these descriptions about beauty, we can say that beauty has various meanings to people and media mainly influences these perspectives. Initially, the way a person looks plays an important role in our society. Our generation becomes conscious on aesthetic beauty and they base this on the trend nowadays. “Youth, clear skin, a symmetrical face and body, feminine facial features, and an hourglass figure —are those indicating that a woman would be a healthy, fertile candidate to pass on a man's genes.” This is an example said by Amy Alkon of how women should look for them to be seen as appealing and for men to be easily attracted to them eventually. Most women in this era struggle on numerous ways on how to become beautiful and maintain their physical appearances even at...
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...Aesthetician" redirects here. For a cosmetologist who specializes in the study of skin care, see Esthetician. Aesthetics (/ɛsˈθɛtɪks/; also spelled æsthetics and esthetics) is a branch ofphilosophy dealing with the nature of art, beauty, and taste, with the creation and appreciation of beauty.[1][2] It is more scientifically defined as the study ofsensory or sensori-emotional values, sometimes called judgments of sentimentand taste.[3] More broadly, scholars in the field define aesthetics as "critical reflection on art, culture and nature."[4][5] More specific aesthetic theory, often with practical implications, relating to a particular branch of the arts is divided into areas of aesthetics such as art theory, literary theory, film theory and music theory. An example from art theory is aesthetic theory as a set of principles underlying the work of a particular artist or artistic movement: such as the Cubist aesthetic.[6] Contents Edit The word aesthetic is derived from the Greek αἰσθητικός (aisthetikos, meaning "esthetic, sensitive, sentient"), which in turn was derived from αἰσθάνομαι (aisthanomai, meaning "I perceive, feel, sense").[7] The term "aesthetics" was appropriated and coined with new meaning in the German form Æsthetik(modern spelling Ästhetik) by Alexander Baumgarten in 1735. Aesthetics and the philosophy of artEdit Aesthetics is for the artist as Ornithology is for the birds. — Barnett Newman[8][9] For some, aesthetics is considered a synonym for the philosophy of...
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...Beauty Lies in the Purity of Heart, Looking Good Is Just Called Prettiness Nowadays, many people are not aware that there is a huge difference between “Beautiful and Pretty”. Both words are used in our everyday lives, and most people are not clear about what their meanings are. In fact, by the time we call a person “pretty or beautiful”, we need to make sure how to use them and how to differentiate their meanings. I know some person may have different definitions of both words, but this is mine. Beauty is a quality that people, places, or things have that makes them very attractive, natural, spiritual, intellectual, and real to look at. For example, a woman who is beautiful, an attractive young lady, a stunning flower, and a mother cat taking care of her kittens are all examples of beauty. Conversely, something that is pretty is pleasant to look at or listen to, but it is not impressive. For example, a woman or child who is pretty has a nice, attractive face. That is to say, a person that is beautiful don´t has to be pretty. Being beautiful makes you a lot prettier, but being pretty never makes you more beautiful. This is because beauty comes from the inside, and prettiness from the outside. To demonstrate, a woman who wears makeup can make her look pretty, but it can’t make her look beautiful. All because beauty is inside of us. It is how we behave, and how we treat other people what makes us beautiful. It’s who we are. A person that is really beautiful has to have certain...
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